Vandan Jain

Vandan Jain Work Experience 16 Months BCCL, The Times Group, Delhi-NCR June '17 – Present (16 Months) Deputy Manager – Times Newspaper in Education (NIE) Roles & Responsibilities  Work with Head – Times NIE to monitor and manage the business roadmap of the brand  Coordinate with other departments across Editorial, Sales, Response and Agencies to ensure smooth and timely roll-out of tactics  Conceptualize and execute IPs and other initiatives that can add to the bottom-line of Times NIE P&L and drive school connect  Generate sponsorships for existing Times NIE IPs and advertisement revenue for Times of India Student Edition Management Trainee Key Achievements  Delivered 80%+ results on on-time reader delivery across 2 key metros covering 200+ distribution points  Developed key documents and processes to enable the sales team and reduce time to deal activation  Launched Online Portal and All India IVR based number for newspaper booking and complaint resolution Education Year Qualification Institute 2017 M.B.A (Marketing) Management Development Institute, Gurgaon 2014 B.Com. (Hons.) Sri Guru Gobind Singh College of Commerce 2011 XII, CBSE Ryan International School, Vasant Kunj 2009 X, CBSE Ryan International School, Vasant Kunj Exchange Program: Louvain School of Management, Louvain La Neuve, Belgium CGPA/ % 6 out of- September '16 – December '16 (4 Months) Professional Certifications  HubSpot Certification  Certified to apply best practices in Inbound Marketing, Social Media Marketing, E-mail Marketing and Content Marketing 2014 Internships Microsoft April '17 – May '17 (8 Weeks) Title: Channel Marketing  Planned and executed digital marketing enablement campaign to enable Microsoft Partners to build their digital presence  Planned and wire-framed an internal application to connect and build engagement among Microsoft Partners and Sellers Snapdeal April '16 – May '16 (8 Weeks) Title: Analytics for Customer Acquisition  Built customer segments using SPSS based on past purchase patterns to create acquisition and re-engagement strategy  Planned and executed targeted marketing campaigns on these clusters which showed an increase in conversion rate by 35% Projects and Volunteer Experience Inbound Marketing at Planned and executed inbound marketing campaigns: Achieved the target ranking for 11 out of 14 bottom of Inbound Mantra the funnel keywords within 45 days which led to an increase in inbound leads for the agency. Marketing at an Train and set-up a team of 3 people for Demand Generation, Branding and Customer Advocacy. Executed Analytics Company a 3-month campaign over E-mail, Tele-calling, Webinar and Social Media which generated 15+ C-Level leads. Digital Marketing and Planned and implemented marketing campaigns across social media leading to 1500 users of the application Analytics at DIKY on Google Play Store. Developed customer retention funnels to continuously improve customer experience. Position of Responsibility  Senior Team Member, Delphique – The Annual Management Convention  Responsibilities included end to end management of the whole event Sri Guru Gobind Singh  Organizer, Star Night, Carnival – Annual Cultural Festival College of Commerce  Led a team of six members and was responsible for end to end management  Core Team Member, School Cricket Team Ryan International School, Vasant Kunj  Responsibilities included leading the bowling line up in various tournaments Extra-Curricular Activities 2015 – 17  Responsible for calling Shri Jitendra Singh – Minister of State, PMO as Chief Guest in Delphique  Won the Marketing Hackathon organized by iSeed in partnership with Ola Cabs, Adobe and Businessworld  Identified and provided mentorship to 30 unprivileged students in West Delhi as a volunteer of Adore India  Conducted blood donation camps and tree plantation drives as a member of National Service Scheme Wing  Coordinated events and generated sponsorship in the Carnival – Annual Cultural Festival, SGGSCC, University of Delhi Key Interests - – 14 2011 – 14 MDI Gurgaon Reading Travelling 2011 – 14 2009 – 11  Interested in reading articles, books and guides pertaining to the area of marketing and technology  Interested in travelling around the world to explore new places and meet new people Email:-| Contact: -