Vandan Jain
Work Experience
16 Months
BCCL, The Times Group, Delhi-NCR
June '17 – Present (16 Months)
Deputy Manager – Times Newspaper in Education (NIE)
Roles & Responsibilities
Work with Head – Times NIE to monitor and manage the business roadmap of the brand
Coordinate with other departments across Editorial, Sales, Response and Agencies to ensure smooth and timely roll-out of tactics
Conceptualize and execute IPs and other initiatives that can add to the bottom-line of Times NIE P&L and drive school connect
Generate sponsorships for existing Times NIE IPs and advertisement revenue for Times of India Student Edition
Management Trainee
Key Achievements
Delivered 80%+ results on on-time reader delivery across 2 key metros covering 200+ distribution points
Developed key documents and processes to enable the sales team and reduce time to deal activation
Launched Online Portal and All India IVR based number for newspaper booking and complaint resolution
Education
Year
Qualification
Institute
2017
M.B.A (Marketing)
Management Development Institute, Gurgaon
2014
B.Com. (Hons.)
Sri Guru Gobind Singh College of Commerce
2011
XII, CBSE
Ryan International School, Vasant Kunj
2009
X, CBSE
Ryan International School, Vasant Kunj
Exchange Program: Louvain School of Management, Louvain La Neuve, Belgium
CGPA/ %
6 out of-
September '16 – December '16 (4 Months)
Professional Certifications
HubSpot Certification
Certified to apply best practices in Inbound Marketing, Social Media Marketing, E-mail Marketing and Content Marketing
2014
Internships
Microsoft
April '17 – May '17 (8 Weeks)
Title: Channel Marketing
Planned and executed digital marketing enablement campaign to enable Microsoft Partners to build their digital presence
Planned and wire-framed an internal application to connect and build engagement among Microsoft Partners and Sellers
Snapdeal
April '16 – May '16 (8 Weeks)
Title: Analytics for Customer Acquisition
Built customer segments using SPSS based on past purchase patterns to create acquisition and re-engagement strategy
Planned and executed targeted marketing campaigns on these clusters which showed an increase in conversion rate by 35%
Projects and Volunteer Experience
Inbound Marketing at Planned and executed inbound marketing campaigns: Achieved the target ranking for 11 out of 14 bottom of
Inbound Mantra
the funnel keywords within 45 days which led to an increase in inbound leads for the agency.
Marketing at an
Train and set-up a team of 3 people for Demand Generation, Branding and Customer Advocacy. Executed
Analytics Company
a 3-month campaign over E-mail, Tele-calling, Webinar and Social Media which generated 15+ C-Level leads.
Digital Marketing and Planned and implemented marketing campaigns across social media leading to 1500 users of the application
Analytics at DIKY
on Google Play Store. Developed customer retention funnels to continuously improve customer experience.
Position of Responsibility
Senior Team Member, Delphique – The Annual Management Convention
Responsibilities included end to end management of the whole event
Sri Guru Gobind Singh Organizer, Star Night, Carnival – Annual Cultural Festival
College of Commerce
Led a team of six members and was responsible for end to end management
Core Team Member, School Cricket Team
Ryan International
School, Vasant Kunj
Responsibilities included leading the bowling line up in various tournaments
Extra-Curricular Activities
2015 – 17
Responsible for calling Shri Jitendra Singh – Minister of State, PMO as Chief Guest in Delphique
Won the Marketing Hackathon organized by iSeed in partnership with Ola Cabs, Adobe and Businessworld
Identified and provided mentorship to 30 unprivileged students in West Delhi as a volunteer of Adore India
Conducted blood donation camps and tree plantation drives as a member of National Service Scheme Wing
Coordinated events and generated sponsorship in the Carnival – Annual Cultural Festival, SGGSCC, University of Delhi
Key Interests
- – 14
2011 – 14
MDI Gurgaon
Reading
Travelling
2011 – 14
2009 – 11
Interested in reading articles, books and guides pertaining to the area of marketing and technology
Interested in travelling around the world to explore new places and meet new people
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