Vallen Rhey Banual

👋🏽 Hi, I’m Vallen

I manage Meta ad campaigns with a focus on one thing: turning ad spend into consistent, trackable results.

Most accounts don’t fail because of strategy. They fail because of poor execution. That’s where I come in.

I handle the backend of Meta Ads Manager properly, clean campaign structures, accurate setup, organized accounts, and consistent daily monitoring. I make sure what’s planned is executed correctly, because small mistakes in setup are what usually waste budget.

My workflow is straightforward:

Build → Launch → Test → Read the data → Adjust

I focus on metrics that actually matter, CTR, CPC, CPL, and ROAS, and use them to decide what to scale, what to fix, and what to cut. I’ve worked across eCommerce and lead generation campaigns, handling everything from campaign setup, audience targeting, and retargeting flows, to creative testing and performance tracking.

I also understand how ads connect with content. I make sure campaigns don’t feel random, they align with the brand and make sense with what the audience is seeing.

Tools I work with: Meta Ads Manager, Hyros, Google Sheets, Canva, CapCut, and Notion.

If you need someone who can manage campaigns cleanly, stay consistent, and make decisions based on data, not guesswork, I’m open to working together.