LUIS PASCUAL
Lead Generation Specialist
& Social Media Marketing
Manager
ABOUT ME
Lead Generation Specialist and Social Media Marketing Manager, passionate about
creating high-converting campaigns that drive engagement and business growth.
Helps brands connect with the right audience through strategic digital efforts that
generate quality leads and lasting impact.
CONTACT ME
EXPERIENCE
linkedin.com/in/luis-pascual-40ab881bb
-online portfolio:
https://valjeanluis.weebly.com
SKILLS
Graphic designing using Canva.
Writing monthly blog posts.
Strong database management and email
marketing capabilities.
Creating social media data reports.
generating
sales
quotations
using
HubSpott
Managing and optimizing Facebook and
Instagram platforms.
Fabtech International Corporation (March 2023- April 2025)
Marketing Associate
Social Media Content and Management
-strategize & schedule posts for publishing (Facebook and Instagram)
-responded through customer's inquiries
-conducted competitive marketing analysis & social media reports.
-created a monthly content calendar.
Planned and executed marketing activities & brand partnerships.
Handled email correspondence and follow-ups to nurture leads and
maintain client interest.
Visited project sites for documentation, photoshoots, and build reports.
Oversaw budget planning, coordination, and liquidation for marketing
activities of partnered products and brands.
Collaborated with all company departments to create effective
promotion strategies for our products and services.
Midas IT Philippines -)
Account Manager
CORE COMPETENCE
Lead Generation & Prospecting
B2B Sales Prospecting via LinkedIn
Sales Navigator
Social Media Management &
Content Posting
Cold Calling & Outreach Strategies
Data Entry & Database
Management
2022 - 2023
Reviewed the client’s database, including location, industry, business size,
and other relevant details.
Conducted webinars and online meetings, handling preparation, presentations,
and Q&A sessions.
Followed up on potential leads (plausible customers).
Made personal visits to clients to discuss product details further.
Prepared quotations.
Created promotional packages.
Assisted Structural Engineers in promoting, advertising, and engaging in B2B interactions
with clients across the Philippines.
Engineering Solution Consultant
2021 - 2022
Assisted clients with inquiries.
Presented product features and capabilities.
Collected database information through seminars and webinars.
Provided product support services.
Sales Assistant
November 2020
Made cold calls.
Conducted online web meetings.
Managed the database of MQL and SQL leads.
Identified potential leads.
EDUCATION
BSBA - Major in Marketing Management
Far Eastern University
2015 - 2020
LUIS PASCUAL
Lead Generation Specialist & Social Media Markerting Manager
linkedin.com/in/luis-pascual-40ab881bb
-
online portfolio:
https://valjeanluis.weebly.com
Good day,
I'm reaching out to let you know that I'm interested in the Virtual Assistant position with a
focus on lead generation and social media marketing. With over four years of hands-on
experience in B2B sales prospecting, content creation, and managing digital campaigns,
I’m confident in my ability to help your business grow through strategic outreach and
impactful brand visibility.
In my recent role as a Marketing Associate at Fabtech International Corporation, I led
efforts to create monthly content calendars, manage Facebook and Instagram pages,
generate MQL and SQL leads, and support marketing campaigns from planning to
execution. Before that, as an Account Manager for Midas IT Philippines, I conducted
webinars, handled online inquiries, crafted promotional packages, and provided client
support — all while maintaining a sharp eye for detail and a commitment to results.
Here’s a quick snapshot of what I bring to the table:
Proficiency in tools like Canva, HubSpot, LinkedIn Sales Navigator, and Microsoft
Office Suite.
Proven experience in cold calling, outreach, database management, and content
publishing.
A keen understanding of U.S. client expectations, having worked with international
partners in B2B contexts.
Strong communication skills, self-management, and a results-driven mindset.
I’m not just a task-doer — I’m a proactive partner who wants to understand your goals and
help you achieve them. Whether it's building qualified leads, increasing brand
engagement, or streamlining backend processes, I'm here to help you focus on what
matters most: growing your business.
I would be honored to discuss how I can contribute as your Virtual Assistant. Thank you
for considering my application. I’m looking forward to the possibility of working together.
Sincerely,
Luis Pascual