VALERIE VALDEZ-UMIPIG
e-Commerce Operations Specialist | Social Media Manager
Digital Products & Brand Kits Creator
PROFESSIONAL SUMMARY
Detail-oriented and adaptable Virtual Assistant with experience in e-commerce and social media management,
marketing, and administrative support. Skilled in handling end-to-end online business operations and digital
marketing campaigns. With a strong background in corporate communications, documentation management,
and client support. Currently pursuing a Juris Doctor degree, bringing advanced skills in legal research,
drafting, and organizational efficiency. Known for reliability, attention to detail, and the ability to learn quickly
and deliver results in dynamic environments.
WORK EXPERIENCE
SOCIAL MEDIA MANAGER | ALERTO PHILIPPINES
Contract, Oct 2025-Jan 2026
Managed social media strategy and content creation to drive brand awareness and engagement. oversaw
CRM tools and email marketing workflows to streamline client communication and lead generation. utilized
project management software, including Trello and Calendly, to organize workflows and ensure efficient remote
operations.
SOCIAL MEDIA MANAGER | FREELANCER
Project-based, Oct 2024-Jan 2025
Developed content strategies that grew audience engagement and expanded brand reach across key
platforms. Managed post scheduling and performance monitoring to ensure a consistent brand presence.
Provided virtual administrative support to align social media marketing efforts with broader organizational goals.
E-COMMERCE/ETSY SELLER | BUSINESS OWNER
Full-time, Jul 2019-Dec2023
Directed full-cycle e-commerce operations, from supplier negotiations and order processing to invoicing and
shipping logistics. Managed customer relations to resolve inquiries and ensure high buyer satisfaction.
Designed promotional campaigns and visual content, running Facebook Ads to drive sales and business
growth.
MARKETING ASSISTANT | TRBANK, INC.
Contract, Feb 2016-May 2016
Supported branch managers with daily banking operations and administrative tasks, including filing and
document preparation. Assisted clients with account openings and loan applications while ensuring adherence
to banking protocols.
EDUCATION
JURIS DOCTOR, Saint Louis University
BACHELOR OF SCIENCE IN TOURISM, University of Rizal System
2022—
2015
KEY SKILLS
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DIGITAL MARKETING & COMMUNICATIONS
Social Media & e-Commerce Management
Digital Marketing & Ad Campaigns
Corporate Communications
Strong Written & Spoken Communication Skills
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PARALEGAL SUPPORT & WRITING
Legal Research & Writing (Law School
Coursework)
Drafting Legal Documents (Memos, Pleadings,
Contracts)
Confidential Records Handling
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ADMINISTRATIVE & OPERATIONAL SUPPORT
Calendar, Inbox Management & Scheduling
Admin Support & Documentation
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TOOLS & PLATFORMS I AM PROFICIENT WITH
Google Workspace
MS Office
Canva
Trello
Slack
✔️Customer Service
✔️Attention to Detail
✔️Calendly
✔️Etsy
✔️Hubspot
✔️Amazon SellerAMP SaaS & Keepa
✔️Meta Business Suite & Ads Manager
TRAININGS & SEMINARS ATTENDED
AI WORKFLOW AUTOMATION WEBINAR | Oct 2025 - Learned the fundamentals of Zapier, focusing on
creating single-step and multi-step automations to improve operational efficiency.
AMAZON VIRTUAL ASSISTANT WORKSHOP | Nov 2024 - Learned Amazon Online & Retail Arbitrage,
product research techniques using Keepa, and business model fundamentals and hands-on simulations for
sourcing and listing management.
TRAVEL AGENCY & PRE-FLIGHT OPERATIONS | Mar 2015 - Gained hands-on exposure to itinerary
planning, booking, ticketing, and customer service for travelers and learned pre-flight requirements, including
documentation checks, baggage handling coordination, and passenger assistance protocols.
CHARACTER REFERENCE/S
Available upon request.
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