Valerie Gill

Valerie Gill Project Experience Mar. 2017 – Oct. 2017 • • • • • Swiss luxury jewelry and watch brand SNS project for increasing page likes and event reach French luxury champagne brand PPC project for increasing membership registrations American online hotel reservation service PPC project for E-commerce site Maintained and debugged Yahoo and Google Advertising accounts for all hotels partnered with Agoda Executed bulk changes on accounts using Excel, Adwords interface and Google editor software Implemented best practices and new advertising solutions across advertising accounts Supported PPC market manager with data mining, performance analysis and hypothesis verification to improve ROI Feb. 2012 – Apr. 2014 • • • • SNS project for increasing website traffic Set up Google and Yahoo accounts Performed keyword research, set up campaigns based on website structure Regular optimization for bids, search terms, negative keywords, ad copies, URLs, bid and other settings to achieve target KPI Performed data mining, performance analysis and A/B test verification to improve KPI Composed monthly reports Apr. 2015 – Aug. 2015 • • • • American international money transfer service Launched and managed Page Like campaigns on Facebook to increase page’s fan count Optimized the campaigns with A/B tests, targeted audience interests, geographic and demographic adjustments Composed campaign reports Nov. 2015 – Apr. 2017 • • • • • PPC project for E-commerce site Japanese online proxy buying service Followed the client’s marketing schedules and directed traffic to the official website from SNS platforms Launched and managed multiple ad campaigns on Facebook and Instagram in 6 different languages Optimized the campaigns with A/B tests, targeted audience interests, geographic and demographic adjustments Composed campaign reports Feb. 2016 – Jan. 2017 • • • PPC project for E-commerce site Restructured all existing campaigns into more reasonable, tighter groups and created corresponding ad copies Ran data mining, hypothesis verification and A/B tests to improve ROI Ran geographic, demographic, and device analysis on a regular basis to improve ROI Composed monthly reports Mar. 2016 – Sep. 2016 • • • • Europe online train ticket and rail pass distributor Restructured all paid search campaigns on both Google and Yahoo into more reasonable, tighter groups Optimized pre-existing ad copies and created new ad copies for new ad groups Applied promotional schedules into both accounts Regular account ROI optimization including keywords, ads, bidding methodology, average position vs. revenue testing, etc. Composed weekly and monthly reports Apr. 2016 – Aug. 2016 • • • • PPC project for E-commerce site Worked closely with the client and implemented promotional schedules into Search, Display and Social Media paid campaigns Recommended possible improvements to the client based on account performance and data mining results Planned and executed A/B tests, keywords, device and geographic optimization to enhance ROI performance Researched, launched and managed LINE ads Composed monthly reports Feb. 2017 – Oct. 2017      Swiss watch brand Chinese OTA service PPC project for brand awareness Set up Google account Managed campaigns based on company’s marketing schedules, timely sales and offers, and available seasonal products Regular optimization and execution of bulk changes on accounts using Excel, Adwords interface and Google editor software Improved brand awareness for the company among expat communities in China and gained more incoming inquiries