Valentina Guarin

Valentina Guarín Bogotá, Colombia — Available for Remote Work Worldwide Portfolio: https://drive.google.com/file/d/1P5FXB8OSmmZ45UDIvGDXkFpKE67hmAGz/view?usp=d rive_link Professional Summary Content & Inbound Marketing Specialist with experience in SEO content creation, datainformed strategy, copywriting, and user-centered communication. I combine storytelling, analytics, and UX principles to craft content that attracts, educates, and converts. I apply a tricerebral approach—emotional, rational, and instinctive—to create meaningful, measurable digital strategies. Seeking remote roles in content marketing, inbound strategy, SEO, or junior growth positions. Professional Experience Vicer Solutions — Digital Marketing & Content Intern September 2025 – Present • • • • • Designed inbound and content strategies focused on positioning, lead generation, and audience engagement across LinkedIn and web platforms. Developed a testimonial-based lead acquisition project using data insights to optimize conversions and campaign performance. Created the marketing brief and defined a data-driven buyer persona for the launch of the Vicer Store e-commerce line. Assisted in evaluating marketing agencies and outlining strategic needs for pre-launch actions. Applied analytics to adjust content, improve funnels, and align creativity with measurable outcomes. Ministry of Labour of Colombia — Digital Communications & Content Lead February 2023 – Present • • • Developed digital communication strategies for national programs, increasing reach and engagement. Created multi-platform content to strengthen institutional presence and educate target audiences. Coordinated strategic alliances and multichannel campaigns with a user-centered approach. Freelance — SEO & Content Specialist February 2022 – Present • • • Produced SEO-optimized content for online stores, applying keyword research and UX writing principles. Built user-centered content structures to improve discoverability and navigation. Created digital strategies to enhance interaction, retention, and conversion. Education Master’s Degree in Digital Marketing (In progress) — Universidad Internacional de La Rioja BA in Cultural Management — Universidad EAN Creative Writing Course — Universidad Central Skills Content & Inbound • Content Strategy • Inbound Marketing • SEO Content Writing • Copywriting • Keyword Research • Content Optimization • Editorial Planning • Storytelling • UX Writing Analytics & Growth • Data Analysis • Funnel Optimization • A/B Testing (Basic) • KPI Tracking • User Journey Mapping • Insight Development Tools • Semrush • SimilarWeb • Screaming Frog • Google Analytics (GA4) • Google Search Console • Meta Business Suite • Shopify • Canva • Notion • Trello • • • • Asana Google Suite OneDrive Adobe Lightroom Languages • English (C1) • German (B1)