VALENTINA BEDOYA
MARKETING SPECIALIST
PROFILE
Bilingual, creative, spontaneous,
with good verbal and written
expression, with the ability to
direct, organize, develop activities
and
work
in
fast
pace
environments.
Person
with
excellent values and ethical
principles. 7 years developing a
multi-disciplinary
professional
profile working in different areas
such as, corporate , digital
marketing and public relations.
EDUCATION
Diplomat in digital marketing
and
Google
Adwords.
Universidad Javeriana, july
2019
Master
in
marketing
.
Universidad
Escuela
de
Negocios
Europea
de
Barcelona, december 2018
Bachelor degree in social
communication
and
journalism.
Universidad del
Norte, february 2014
LENGUAGES
English: proficient
Spanish: native
SOFTWARES
Office
Google analytics
Wordpress
Canva, Wix, Imovie
Mailchimp
Facebook Ads
Semrush
WORK
EXPERIENCE
Encantadore Luxury Resortwear - Marketing Director
JUNE 2022 - CURRENT
Build, plan and implement the overall digital marketing
strategy
Prepare and manage digital marketing budget
Manage and oversee different digital marketing channels
Measure ROI and KPIs
Measure and manage online content
Track Google Analytics data and analyze results
Anticipate sales performance trends
Organize and lead digital marketing team
Research competition, investigate benchmarks and
provide suggestions for improvement
Tucán Digital Marketing Agency -Account Director
JUNE 2020 - JUNE 2022
Understand clients specific needs
to develop ideal
marketing solutions to reach their objectives.
Create advertises in Facebook Ads and SEM.
SEO
Create content marketing strategy for ecommerce
channels
Develop creative solutions to our customer's problems
coordinating the internal team im in charge of.
Follow up on the execution or development of campaigns.
Collect data of potential leads for my customers to
generate business growth.
SKILLS
Cartagena de Indias Convention & Visitors BureauCommunications and Marketing Coordinator
SEPTEMBER 2017 - DECEMBER 2019
Social Media management
Excellent interpersonal and
client communication skills
SEO
Experience in media and
public relations
Adaptability
to
new
environments and teams
Ideation and implementation
of digital marketing strategies
Costumer management
Brand Management
CONTACT
Valentina Bedoya Vásquez
Attend international and national fairs to increase the
recognition of Cartagena de Indias as a destination for
MICE.
Develop strategic marketing initiatives and activities of
Cartagena Bureau.
Direct and organize event “I do Cartagena de Indias”
Escenarios Deportivos- Communications and Marketing
Coordinator
FEBRURAY 2016- AUGUST 2017
Create and implement marketing campaigns for brand
positioning.
Develop and coordinate the content published on the
company's website and social networks.
Plan, organize, supervise and approve all types of
advertising and marketing projects.
Organize trade fairs and business events.
-
Refinería de Cartagena – Industrial Consulting Group.
Professional in PC&S
AUGUST 2014 - AUGUST 2015
REFERENCES
Martha Lucia Rojas: Gerente
Banca Empresarial –
Bancolombia
Celular:-
Johnny Fayad: Director
Comercial - Terpel
Celular:-
Maria Clara Faciolince: Directora
Cartagena Convention Bureau
Celular:-
Proactive monitoring of commitments and their
management to fulfill them. Drafting of minutes of
meetings with PC&S vice presidents and superintendents.
In charge of the design, writing and photography of Reficar's
internal newsletter.
Support in corporate events.
AIESEC Brsazil- Marketing Assistant
OCTOBER 2013 - FEBRUARY 2014
In charge of the design, website and management of social
networks for the institution. Logistical support for event
organization
In charge of promoting and directing English conversation
classrooms that involve current topics of discussion such as
social responsibility, economics, culture, among others.
