Vaibhav Bhargava

Vaibhav Bhargava --https://www.linkedin.com/in/vaibhav-bhargava-/ SEO SPECIALIST Results-driven and seasoned SEO expert with over 10 years of experience in enhancing online visibility and driving organic traffic for diverse global clients. Proven track record of implementing effective SEO strategies to achieve business goals. Seeking a challenging role to leverage my skills in optimizing digital presence and contributing to the success of a dynamic team. SKILLS On-Page SEO:       Keyword Research and Analysis, Meta Tags Optimization (Title, Description, Headers), Content Optimization HTML Markup, Schema Markup Internal Linking Strategies, Page Speed Optimization, Mobile Optimization Structured Data Implementation, XML Sitemaps, Robots.txt Management Google Ads:       Off-Page SEO:       Link Building Strategies, Guest Posting and Outreach Social Media Optimization, Online Reputation Management Local SEO Optimization, Backlink Analysis and Disavowal Competitor Analysis, Community Engagement Brand Mentions, Citations. Keyword Research, Keyword Selection Campaign Strategy and Planning, Ad Copywriting Creative Design, Landing Page Optimization Bid Management, Bid Budgeting, Ad Extensions Implementation Conversion Tracking Setup, A/B Testing and Performance Analysis Retargeting Campaigns, Ad Quality Score Improvement Google Analytics (GA4):        GA4 Installation, GA4Configuration, Goal Setup, Conversion Tracking, Traffic Analysis and Reporting User Behavior Analysis, Custom Event Tracking, E-commerce Tracking Integration with Google Ads, Performance Monitoring and KPIs, Analytics Insights and Recommendations Client Communication. Monthly traffic reporting PROFESSIONAL EXPERIENCE: Basic SEO Expertise:  Implemented comprehensive on-page SEO strategies, including thorough keyword research and analysis, resulting in improved organic search rankings.  Successfully optimized meta tags (Title, Description, Headers), ensuring compelling and SEO-friendly content for higher visibility on search engines.  Executed URL structure optimization and canonicalization techniques to enhance the website's overall SEO health.  Proficient in HTML markup, schema markup, and structured data implementation to enhance search engine understanding and visibility. Content Optimization and Creation:  Developed and implemented content optimization strategies that align with SEO best practices, driving increased organic traffic and engagement.  Applied internal linking strategies to enhance the website's structure and improve user experience while boosting SEO performance. Page Speed and Mobile Optimization:  Improved website loading speed through various optimization techniques, resulting in enhanced user experience and search engine rankings.  Implemented mobile optimization strategies to ensure the website's responsiveness, positively impacting mobile search rankings. Off-Page SEO and Link Building:  Executed effective link building strategies, including guest posting, outreach, and social media optimization, to build high-quality backlinks and increase website authority.  Conducted thorough backlink analysis, disavowed harmful links, and developed a comprehensive link-building plan based on competitor analysis. Local SEO and Online Reputation Management:  Successfully optimized local SEO, ensuring visibility in local searches through citation management and local business optimization.  Managed and enhanced online reputation through strategic initiatives, resulting in improved brand perception and trust. Google Ads Management:  Led Google Ads campaigns from inception to execution, with a focus on keyword selection, ad copywriting, and creative design.  Implemented advanced bid management strategies and budgeting techniques, achieving optimal ROI for advertising spend. Google Analytics Proficiency (GA4) :  Installed and configured GA4 for websites, establishing goal tracking and conversion metrics for performance analysis.  Provided in-depth traffic analysis and reporting, delivering valuable insights into user behavior and campaign effectiveness.  Integrated Google Analytics with Google Ads, facilitating a comprehensive view of advertising performance. A/B Testing and Performance Analysis:  Conducted A/B testing on various elements, including ad copies and landing pages, to optimize campaigns for better performance.  Analyzed campaign metrics and key performance indicators, adjusting strategies based on data-driven insights. Retargeting Campaigns:  Designed and executed retargeting campaigns to re-engage and convert users who previously visited the website, maximizing ad spend efficiency. Client Communication and Reporting:  Provided monthly traffic reports, including detailed analytics insights, KPI monitoring, and actionable recommendations.  Effectively communicated with clients, explaining the impact of SEO and advertising efforts, and aligning strategies with overall business goals. TOOLS I USE  GOOGLE ANALYTICS  GOOGLE SEARCH CONSOLE  AHREFS  GOOGLE KEYWORD PLANNER  SCREAMING FROG  SEMrush CERTIFICATIONS: https://skillshop.exceedlms.com/profiles/27a5e921d156454bb1108df7f0820c58 EDUCATION BE (CS) -) TIT College, Bhopal Intermediate -) MP Board ***