PROFESSIONAL SUMMARY
Tran Nguyen
Nhat Uyen
Ho Chi Minh City
A Senior Marketing & Admissions Director with a robust background in Marketing,
Sales, and New Product Development across diverse industries including FMCG,
Electronics, and Education. Proven expertise in steering the development of brand
strategies and annual plans for industry-leading multinational corporations such as TCP
Vietnam, Perfetti Van Melle, Sony, Suntory PepsiCo, Nestle, Abbott, and Johnson &
Johnson. Recognized for strategic acumen, a results-oriented mindset, and the ability to
influence cross-functional teams through trust and encouragement.
Beyond my professional roles, I am recognized for my unwavering positive spirit and a
"Can Do" attitude, traits that have underpinned my success in tackling challenges with
strategic acumen and a results-oriented mindset.
Outside of work, I find joy in exploring the world through travel, immersing myself in
music, and indulging my passion for outdoor sports. These interests contribute to a wellrounded perspective that complement my professional endeavours.
AREAS OF EXPERTISE
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Team Leadership
Brand Strategy Development
New Product Development
Marketing and Brand Management
Business Performance Optimization
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Brand Portfolio Planning
Market Strategy Development
Consumer Engagement
Sales Support
Customer Relationship Management
PROFESSIONAL EXPERIENCE
Senior Admission Director
Hong Bang International University/ Feb 2025 to Current
• Lead a 26-member Admissions team, securing BOD approval for KPIs, budget,
and incentives.
• Supervise Contact Center operations, optimizing the student conversion journey
from initial contact to enrollment.
• Collaborate with Digital teams to develop a Gen Z-focused content strategy
across TikTok, Meta, YouTube, Google, and Locket.
• Execute a comprehensive regional plan to approach 600 high schools and
directly engage 266,000 students.
• Guide and lead the PDCA process within the team, in cooperation with cross
functions to ensure flawless execution and continuous improvement to achieve
the result.
• Exceed admission targets; scholarship registrations are +49% higher than
planned.
Associate Marketing Director
TCP Vietnam/ Nov 2022 to Jul 2024
• Managed a 9-person marketing team, developing 3-year brand strategies and
annual plans for Red Bull & Warrior (Energy Drink category).
• Consulted on the New Product Development (NPD) roadmap, strategically
positioning TCP as a premier F&B company.
• Initiated a successful digital-first strategy for Red Bull in Vietnam, subsequently
adopted regionally across Thailand and Myanmar.
• Orchestrated an integrated marketing communication (IMC) campaign that
achieved a +2pts market share gain for Red Bull.
• Maintained Red Bull's dominant Market Leader status.
• Warrior is spearheaded highest market share for 3 consecutive months.
Associate Marketing Manager
Perfetti Van Melle Vietnam/ May 2021 to Nov 2022
• Directed a 3-member Brand team, executing strategies for Chupa Chups, Mentos,
and Happydent.
• Developed a strategic 5-year NPD roadmap for the candy, jelly, and gum
categories.
• Oversaw all Above the Line (ATL) and Below the Line (BTL) activities to boost
consumer engagement and sales.
• Established Chupa Chups as the market leader with a lion's share in both the
Lollipop and Jelly categories.
• Led the "TET NHÀ" project, which received a global award for outstanding
business achievement.
Head of Marcom Department
Sony Electronic Vietnam/ Aug 2018 to Apr 2021
• Led a 9-person Marcom team, aligning all communication strategies with global
directives.
• Directed performance marketing plans to engage, retarget, upsell, and cross-sale
consumers.
• Consulted on BTL communications to achieve brand objectives.
• Awarded "Best Team Award" for the successful 2019 New Line-Up TV Launch.
• Orchestrated high-impact Sony Shows, attracting 78,000 visitors in 2018 and
82,000 in 2019.
Marketing Manager
Suntory PepsiCo Vietnam Beverages (SPVB)/ Jan 2016 to Jul 2018
• Managed Tropicana Twister brands across two categories: Juice Drink & Dairy.
• Developed Marketing Strategic Plans in cooperation with APAC Region.
• Launched Juicy Milk—PepsiCo's first dairy product globally—serving as Nutrition
Champion for the Marketing Department.
• Tropicana Twister grew +16% volume increase, 2.3-point market share gain, and
Brand TOM +7.
• Recognized as the No.1 Juice Drink brand in Vietnam by 2017.
• Awarded "Best Team of The Quarter", "Best Employee of The Year", "Silver MMA
Award of Vietnam", and "Best Innovation" from APAC in 2016/2017.
Brand Manager
Nestle Vietnam/ Jul 2011 to Dec 2015
• Managed Nestle CERELAC (Baby Food) and Lactogen (Milk Powder) brands.
• Implemented a SMART strategy to engage Healthcare Professionals, Retailers,
and Families.
• Managed product portfolio for pricing strategy, innovation pipeline, and forecast
accuracy.
• Achieved +197% volume growth YTD Mar 2013 for the successful launch of
LACTOGEN GOLD 3.
• Achieved +52% volume growth for Nestle CERELAC by end of 2013.
Product Executive for Medical Nutrition Division
Abbott Representative Office/ May 2009 to Jun 2011
• Supported Line Manager in building marketing plans to grow volume and gain
market share.
• Executed marketing programs across multiple channels (Hospitals, Pharmacies,
TT & MT).
• Supported for Company cooperated project (Hamper Project, 200 Marks…).
• Awarded "Marketing Champion" in 2009 & 2010.
• Successfully launched Ensure Revitalized & achieved 127% sales growth in 2010.
Medical Representative for Medical Nutrition Division
Abbott Representative Office/ Jun 2007 to May 2009
• Managed territories included big hospitals and private clinics in HCM.
• Executed marketing programs (Speaker Tour; Train-the-Trainer; Trial Clinical
Studies; KOL Submit Meeting…).
• Recognized as "Best Product Champion" in 2008 and promoted to Team Leader.
Product Specialist for LifeScan Franchise
Johnson & Johnson Medical Representative Office/ May 2005 to May 2007
• Managed territories including hospitals, private clinics, and medical retailers.
• Executed Territories Management Programs and Patient Education Programs
with Healthcare Professionals.
• Awarded "Best Performance" in 2006.
• Achieved the highest sales result for the Franchise in 2005.
EDUCATION AND TRAINING
Bachelor of Science: Accounting and Finance
Economy University of HCMC Jan 2004
TRAINING
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#HRJ#a610 929c-a606-486c-b389-b5fb-d #
Strategic Planning Course, Johnson & Johnson RRO Hong Kong, 2006
Planning & Organizing Skills Training, Abbott R.O Thailand, 2011
SILVER ASET – Marketing Excellence certification, Nestle Singapore, 2013
International Marketing and Sales (IMS) training, Nestle, 2013
Managing for Performance (M4P) training, PepsiCo in Thailand, 2016
Leadership Champion, Sony in Vietnam, 2018
