Usman Kalwar

USMAN KALWAR SOCIAL MEDIA MANAGER Address: Phone: Email: Website: ITB Tech Plaza near main Chok, Ghokti, Sindh --www.behance.com/usmankalwar5 SUMMARY Results-driven Social Media Manager with 2 years of experience in developing and executing datadriven social media strategies. Proven ability to grow brand presence, engage audiences, and drive traffic through creative content creation, paid campaigns, and community management. Skilled in leveraging analytics to optimize performance across platforms such as Instagram, Facebook, TikTok, Twitter (X), LinkedIn, Pinterest, & Youtube. Adept at collaborating with cross-functional teams to align marketing initiatives with business objectives and enhance brand visibility. WORK EXPERIENCE LinkedIn Manager, Rise Roofers Oct 2024 - Jan 2025 Managed the CEO’s LinkedIn account and the company’s page to expand the professional network, boost engagement, and use that network for outbound prospecting. Achieved 350 new connections monthly by sending 20 requesters daily. Increased 40% engagement rate monthly by making 20 comments daily that spark conversation. Got 40+ positive responses and booked 2 appointments monthly. Social Media Manager, ShapeShift Stories July 2024 - Sept 2024 Created and scheduled three YouTube shorts per day, resulting in an average of 5 new subscribers and 3,000 views daily. Created and scheduled three pins per day for the Pinterest account, achieving an average of 3,000 views daily. Social Media Marketer, TrendToolz May 2024 - June 2024 Created and managed Facebook ad campaigns for this Shopify store, resulting in a 25% increase in lead generation and a 30% growth in engagement rate. Social Media Manager, Magnus Wealth Management Advisory Feb 2024 - April 2024 Conducted competitor research and adapted the content strategy accordingly. Created and scheduled visuals and reels across all platforms (Facebook, Instagram, LinkedIn). Promoted content in Facebook groups, leading to a 30% increase in followers and engagement. Social Media Manager, Divine Yoga Academy Oct 2023 - Dec 2023 Created and scheduled visuals and reels on all platforms (Facebook and Instagram). Tracked and analyzed content performance over time, then refined the strategy based on the analysis, leading to a 35% increase in followers and engagement rate. Social Media Marketer, EduTrainia Feb 2023 - May 2023 Conducted competitor research and developed an effective content strategy. Created and scheduled visuals across multiple platforms (Facebook, Instagram, Twitter, and LinkedIn). Promoted content daily in various Facebook and WhatsApp groups, resulting in a 50% increase in reach and followers. EDUCATION Bachelor of Business Administration Aug 2021 - Present Sukkur IBA University Major in Marketing. May 2019 - May 2021 Intermediate in Medical Govt. Degree College, Ghotki TECHNICAL SKILLS Social Media Strategy Development Video Editing (capcut, Powerdirector) Content Creation (Visuals, Copywriting) Hashtag & Keyword Research Community management & engagment Trend Analysis Paid Advertising (facebbok & Instagram Ads) SEO for Social Media Performance tracking & reporting Campaign management & optimization SOFT SKILLS Communication Skills Creativity & Innovation Project Management Time Management Adaptability in Fast-Paced Environments Creative Problem-Solving Collobration Skills Multitasking Analytical Skills Brainstroming TOOLS Canva Capcut Clip champ Buffer Zoho Social PowerDirector Tubebuudy Writesonic Trello Asana Meta Business Suite MS Word MS Excel Chatgpt VidIQ Perplexity PLATFORMS Facebook Instagram Twitter (X) Linkedin Pinterest LANGUAGES English Urdu Sindhi Pinterest TikTok Youtube