Usman Iftikhar

Usman Iftikhar 500+ design projects delivered to international clients | 250+ 5‑star reviews | 103K+ organic followers & 3M+ views | Lahore, Pakistan Linkedin | Portfolio PROFILE SUMMARY Senior Graphic Designer & Social Media Manager with 500+ successful projects and 250+ verified 5-star client reviews across the US, UK, Canada, and Australia. I specialize in brand identity, visual storytelling, and high-impact content strategies that drive audience engagement and measurable business growth. Known for turning ideas into striking visuals and campaigns that build recognition, inspire action, and increase ROI. PROFESSIONAL EXPERIENCES Jan/2020 - Present Senior Graphic Designer & Brand Identity Specialist Delivered 500+ professional design projects for clients in the USA, UK, Canada, and Australia. Created brand identities, logos, typography systems, and color palettes tailored to client visions. Designed marketing materials including brochures, banners, infographics, and presentation decks. Achieved 250+ verified 5‑star reviews through consistent quality and on‑time delivery. Produced high‑impact social media creatives that boosted engagement and strengthened online branding. Freelance / Fiverr (International Clients) Jan/2022 - Aug/2024 Social Media Manager & Creative Strategist Grew an Instagram page to 103K+ followers organically, achieving 3M+ total views and 100K+ monthly impressions. Led full content strategy: visual trends, creative editing, SEO captions, scheduling, and analytics tracking. Built high‑retention communities through engaging content hooks, comments, and DMs. Increased engagement rates to 6%+ through strategic posting and audience targeting. Independent Social Media Projects Feb/2023 - Nov/2024 Creative Post Designer & Social Media Campaign Manager Designed 50+ social media creatives for fashion and retail brands, boosting engagement rates. Developed geo‑targeted Reels campaigns that increased foot traffic for local businesses. Managed content calendars for consistent, high‑impact posting. Created cohesive event branding including posters, banners, and on‑site visuals. Agency Collaborations & Local Brands KEY PROJECTS Brand Identity for Tech Startup (USA) Complete branding package: logo, typography, color scheme, and brand guidelines. Social Media Campaign for Fashion Brand (UK) Designed 50+ campaign graphics; improved engagement by 35%. Packaging Design for Organic Food Brand (Australia) Eco‑friendly packaging aligned with sustainable brand values. Instagram Growth for Local Accessories Store 2K+ followers in 3 months; boosted in‑store visits. EDUCATION & CERTIFICATIONS University of the Punjab, Lahore Bachelor of Science (BSc) – Computer Science Udemy 2022 Adobe Photoshop Masterclass Coursera Adobe Illustrator Essentials Semrush Academy SEO Essentials HubSpot Academy Social Media Marketing Certification CORE SKILLS AND EXPERTISE Branding & Visual Identity Brand Identity Development · Logo Design · Typography & Layout Design · Color Theory & Visual Composition Digital & Print Design Marketing Collateral (Brochures, Flyers, Posters) · Packaging & Label Design · Event Branding · Infographic Design Social Media & Campaign Design Creative Post Design · Social Media Campaign Visuals · Ad Banner Design · Reels & Short‑Form Video Editing · Content Calendar Planning Tools & Technology Adobe Photoshop · Adobe Illustrator · Adobe InDesign · Canva (Advanced) · Figma (UI/UX Basics) · CapCut Social Media Management Audience Growth · Content Strategy · Engagement Building · Analytics Review · Influencer Collaboration INTERPERSONAL/SOFT SKILLS Creative Thinking · Strategic Planning · Attention to Detail · Client Communication · Time Management · Team Collaboration STRATEGIC HIGHLIGHTS/ACHIEVEMENTS 500+ design projects delivered successfully to international clients. 250+ verified 5‑star reviews for design quality, creativity, and reliability. 103K+ Instagram followers grown organically with high engagement rates. Increased brand engagement by up to 35% through campaign‑driven visuals. Recognized for blending design excellence with growth strategy to create lasting brand impact. LANGUAGES English – Professional Working Proficiency Urdu – Native / Full Professional Proficiency ACTIVITIES DURING ACADEMICS Founder & Creative Lead – Social Media Projects Launched and scaled multiple Instagram and Facebook pages during academic years, building a combined audience of 500K+ followers through original design content, audience engagement, and consistent brand management. Volunteer Creative Contributor – Events & Campaigns Designed promotional materials, managed event branding, and created social media visuals for student‑led initiatives, increasing participation and awareness through targeted online promotion.