Usama Suffian

Usama Suffian Date of birth: 02/02/1995 Nationality: Pakistani (- (Mobile) https://usamasuffian.carrd.co Phone number: Email address:- Website: LinkedIn: https://linkedin.com/in/usamasuffian603/ Address: Dubai, United Arab Emirates (Alriggah Dubai) ABOUT ME Experienced Digital Marketing Specialist with over 5 years of expertise in SEO, Facebook/Google Ads, and Klaviyo Email Marketing. Successfully drove impactful campaigns for Dubai-based Wupp Media and US-based Fresh Salt Agency. Additionally, served as Digital Marketing Manager at Novelty Ads for 5 years, overseeing diverse marketing initiatives and further honing skills in campaign optimization and client collaboration. Proven track record of optimizing ROI through strategic planning and execution. Passionate about staying ahead in the ever-evolving digital landscape. WORK EXPERIENCE 01/10/2023 – CURRENT Dubai, United Arab Emirates DIGITAL MARKETING MANAGER WUPP MEDIA Wupp Media is a digital publisher that provides digital marketing services to blockchain solutions. I am responsible for • Developed and executed comprehensive digital marketing campaign strategies tailored to blockchain solutions, utilizing SEO, Facebook Ads, and email marketing. • Led end-to-end digital marketing campaigns, focusing on performance optimization to achieve business objectives and drive measurable growth. • Introduced innovative and creative marketing ideas, improving engagement and brand visibility in the blockchain industry. • Conducted technical audits of campaigns to ensure tracking, reporting, and technical implementation were fully optimized and compliant with best practices. 20/02/2021 – 01/09/2023 Faisalabad, Pakistan DIGITAL MARKETING MANAGER NOVELTY ADS • • • • • • • • Found new ways to make ads more interesting. Managed how much money we spend on Facebook ads. Used Google and Facebook to guess how much money we'll make from ads. Made plans to reach our goals. Worked with toy, weight loss, and fitness brands. Looked at numbers to see if our ads were doing well. Changed ads to make them better based on what we saw. Talked a lot with the companies we worked for. 01/02/2019 – 01/01/2021 Old Bridge, United States DIGITAL MARKETING EXECUTIVE FRESH SALT AGENCY • • • • • Helped our agency find new customers on LinkedIn. Managed money for ads on Facebook. Made plans to sell things online for clients raising money on crowdfunding platforms. Ran ads on Facebook and Google for crowdfunding campaigns. Managed ads on Facebook and Google for clothing brands like Cyndrom in the US. 01/10/2017 – 01/01/2019 Maryland, United States JUNIOR DIGITAL MARKETING EXECUTIVE TSOFTEK • Took care of ads on Facebook for Shopify stores that sell products without keeping them in stock. • Looked for popular products to sell online. • Talked to suppliers to get products for the stores, negotiated prices, and managed orders and refunds. EDUCATION AND TRAINING 01/07/2013 – 01/09/2017 Faisalabad, Pakistan B.SC MECHANICAL ENGINEERING Unversity of Engineering and Technology Lahore Website https://www.uet.edu.pk/ LANGUAGE SKILLS Mother tongue(s): URDU Other language(s): UNDERSTANDING ENGLISH Listening Reading C1 C1 SPEAKING WRITING Spoken production Spoken interaction C1 C1 C1 Levels: A1 and A2: Basic user; B1 and B2: Independent user; C1 and C2: Proficient user DIGITAL SKILLS Organizational and planning skills Microsoft Office package: Microsoft Word, Excel, PowerPoint, Access Facebook, Facebook Ads Google - Google Business, Google ADS & Google Analytics Google TAG Manager SEO, SEA, SEM, SOM and content creation Marketing Strategies SEO-Management Creative strategies Web Technologies Fundamentals - HTML, CSS