Usama Bin Akram

I am a Digital Marketing Strategist with over 3 years of hands-on experience helping startups, e-commerce brands, and international clients scale profitably through paid advertising, growth strategy, and performance marketing. My specialty is in building and optimizing full-funnel campaigns across Meta Ads, Google Ads, SEO, and social media marketing with a strong focus on achieving measurable ROI.

Over the past few years, I’ve managed campaigns for independent clients worldwide, particularly in fashion, lifestyle, and e-commerce industries. For example:

• In April 2025, I scaled campaigns for a fashion & apparel brand, driving 6,600+ orders and generating $49K+ in sales within a single month, while boosting repeat customer rates by 10.5%.
• From June to July 2025, I executed full-funnel conversion campaigns for a lifestyle brand, delivering 1,200+ orders and generating $25K+ in net sales, increasing returning customers by 26%.
• In July 2025, I worked with an e-commerce brand where I achieved 3.43x ROAS, generating $10.6K+ in attributed sales through optimized targeting, creatives, and funnel strategies.

I bring expertise in performance tracking and reporting using Google Analytics 4, Tag Manager, Looker Studio, and Meta Ads Manager, ensuring that every campaign decision is backed by data. My approach combines data-driven insights with creative testing, allowing me to continuously optimize ads, reduce CAC, and maximize lifetime value (LTV).

In addition to paid media, I have experience with email marketing (Klaviyo, Mailchimp), SEO strategies to improve organic visibility, and content planning to build strong brand presence.

What makes me unique is my ability to wear multiple hats — from campaign strategist to analyst to creative collaborator — while always staying focused on client growth and ROI. I thrive in remote-first environments, working independently, managing multiple projects simultaneously, and meeting deadlines without compromising quality.

I am looking for opportunities where I can help businesses grow through performance marketing, social media strategy, and e-commerce scaling. Whether you’re a startup or an established brand, I bring proven results, transparency, and a commitment to delivering measurable outcomes.