Usama Ahmad

Usama Ahmad Content Writer | SEO Expert | WordPress Developer | Prompt Engineer Rawalpindi, Pakistan Experienced WordPress Developer and SEO Expert with over 5 years of experience in technical SEO, content strategy, and workflow automation. Skilled in optimizing high-traffic websites, boosting organic visibility, and enhancing performance using tools like Make.com. Proficient in creating SEO-optimized content with LLMs and implementing conversion rate optimization strategies. Proven track record of leading projects that drive growth, improve user experience, and streamline operations, particularly in the healthcare and medical tourism industries. Work Experience WordPress Developer & SEO Expert PlacidWay-Englewood, CO July 2021 to Present • • • • • • WordPress Development: Engineered and maintained high-traffic, multi-lingual WordPress platforms, ensuring 99.9% uptime and optimizing Core Web Vitals to achieve "Green" status across all device types. SEO Strategy & Execution: Led comprehensive SEO campaigns that increased organic search visibility by 40%, focusing on technical audits, keyword mapping for the medical tourism niche, and advanced schema markup for healthcare providers. Workflow Automation: Revolutionized internal operations by designing and deploying automated workflows using Make (formerly Integromat), and custom APIs, reducing manual data entry and content staging time by 50%. AI & Prompt Engineering: Integrated LLM-based automation into the content pipeline, utilizing custom Prompt Engineering to generate SEO-optimized medical descriptions and meta-data while maintaining strict brand and regulatory compliance. Performance Optimization: Collaborated with the marketing team to implement conversion rate optimization (CRO) strategies on landing pages, resulting in a 30% uplift in lead generation. Full-Stack Support: Managed site security, server-side configurations, and plugin customizations to ensure a seamless user experience for international patients. Content Writer CF7 Skins March 2024 to September 2024 Authored high-quality technical tutorials, "How-To" guides, and documentation focused on Contact Form 7 customization, simplifying complex plugin functionalities for a global user base. WordPress Developer Babies MD-Irvine, CA October 2020 to March 2021 Designed and developed high-converting landing pages for pediatric services, focusing on mobile responsiveness and user journey optimization to increase patient inquiries. Education Computer Science (Bachelor of Science in Computer Science) PMAS ARID University Rawalpindi Skills • Automation Tool (Make.com) • Content Strategy • Performance Optimization (Core Web Vitals) • On-Page SEO • Schema Markup Implementation • Prompt Engineering • Banner Design (Canva) • WordPress Development • Technical SEO • Keyword Research • Google Analytics • LLM Proficiency • Video Creation & Editing • Search Engine Optimization (SEO) • Landing Page Design Languages • Urdu - Fluent • English - Intermediate Publications PlacidWay About Us Page https://www.placidway.com/about-us Placid Wellness About Us Page https://wellness.placidway.com/about-us Portfolio https://www.wpseotech.com/