Urvashi Malhan

URVASHI MALHAN-(Phone: - Cabrillo Ave, Apt 422 Santa Clara, CA – 95051 Summary • • • • 4 + years of dedicated and hands on experience in Digital Marketing & Campaign Management through social media marketing, search engine optimization & marketing primarily An out-of-the-box thinker with a flair of identifying & adopting new trends to achieve organizational objectives Strong analytical skills with an ability to grasp and apply new ideas, concepts, methods and technologies Multilingual: English and French Education • • • • • Viral Marketing and How to Craft Contagious Content The Wharton School, University of Pennsylvania Inbound Marketing Certified HubSpot Academy Introduction to Marketing The Wharton School, University of Pennsylvania Diploma Certificate, TALLY ERP 9 NIIT, Chandigarh Bachelors of Commerce Guru Gobind Singh College (Panjab University), Chandigarh Dec ‘18 Apr ‘18 Oct ‘16 Dec ‘15 May ‘12 Skill Areas/Software’s • • • Marketing: Digital Marketing, Google Analytics, Google Adwords, Inbound Marketing, Online Advertising, Social Media, SEO, Marketing Communications & Branding, Content Marketing, Mobile Marketing, Email Marketing, Brand Management, Channel Management, Campaign Management Software’s: MS Excel, MS Access, MS PowerPoint, MS Word, Tally, Adobe Suite Management Skills: Team Building, Relationship Management, Strategic Planning, New Business Development, Contract Negotiation, Project Management Professional Experience Mantrin, Chandigarh, India Marketing & Advertising Specialist • • • • • • • July’ 16 – Oct ‘17 Developed and executed major Facebook, Twitter, YouTube and web campaigns within budget Researched and analysed overall performance of consumer behaviour using Google Analytics resulting in consumer insights never seen before and boosted the company's performance by 25% Collaborated with the design and development teams for on and off-site conversion optimisation projects Built social media calendar, posts, advertising and promotions across social media platforms and blogs for clientele like DLF India (Biggest Real Estate) and Tanishq jewellers (One of the biggest jewellery brand) Distributed product samples to "blogger" community for written and video reviews as well as giveaways Established on-site blog with in-house and guest bloggers to create brand and product content Outlined goals, defined target audience and created platforms to help scale the brand Landmark Housing, Gurgaon, India July’ 12 – June’ 16 Marketing Manager • • • • • • • Identified ways to increase sales of client products and services Developed and implemented strategic marketing plans and tracked results Executed projects assigned by the Director of Marketing and/or related individuals in a matrix organization Researched, identified, and capitalized on market opportunities, improving product packaging Presented to senior management monthly sales projections, post mortem analysis & branding initiatives Managed social media strategy across channels. Wrote creative copy for tech audience Coordinated all employee events, community involvement events, press releases, and marketing campaigns Voluntary and Extracurricular activities ● ● ● Active member of Environment Society Of India Class Representative in Post-Graduation School Avid reader of Biographies and work of Fiction