URVASHI MALHAN-(Phone: - Cabrillo Ave, Apt 422
Santa Clara, CA – 95051
Summary
•
•
•
•
4 + years of dedicated and hands on experience in Digital Marketing & Campaign Management through social
media marketing, search engine optimization & marketing primarily
An out-of-the-box thinker with a flair of identifying & adopting new trends to achieve organizational objectives
Strong analytical skills with an ability to grasp and apply new ideas, concepts, methods and technologies
Multilingual: English and French
Education
•
•
•
•
•
Viral Marketing and How to Craft Contagious Content
The Wharton School, University of Pennsylvania
Inbound Marketing Certified
HubSpot Academy
Introduction to Marketing
The Wharton School, University of Pennsylvania
Diploma Certificate, TALLY ERP 9
NIIT, Chandigarh
Bachelors of Commerce
Guru Gobind Singh College (Panjab University), Chandigarh
Dec ‘18
Apr ‘18
Oct ‘16
Dec ‘15
May ‘12
Skill Areas/Software’s
•
•
•
Marketing: Digital Marketing, Google Analytics, Google Adwords, Inbound Marketing, Online Advertising, Social
Media, SEO, Marketing Communications & Branding, Content Marketing, Mobile Marketing, Email Marketing,
Brand Management, Channel Management, Campaign Management
Software’s: MS Excel, MS Access, MS PowerPoint, MS Word, Tally, Adobe Suite
Management Skills: Team Building, Relationship Management, Strategic Planning, New Business Development,
Contract Negotiation, Project Management
Professional Experience
Mantrin, Chandigarh, India
Marketing & Advertising Specialist
•
•
•
•
•
•
•
July’ 16 – Oct ‘17
Developed and executed major Facebook, Twitter, YouTube and web campaigns within budget
Researched and analysed overall performance of consumer behaviour using Google Analytics resulting in
consumer insights never seen before and boosted the company's performance by 25%
Collaborated with the design and development teams for on and off-site conversion optimisation projects
Built social media calendar, posts, advertising and promotions across social media platforms and blogs for
clientele like DLF India (Biggest Real Estate) and Tanishq jewellers (One of the biggest jewellery brand)
Distributed product samples to "blogger" community for written and video reviews as well as giveaways
Established on-site blog with in-house and guest bloggers to create brand and product content
Outlined goals, defined target audience and created platforms to help scale the brand
Landmark Housing, Gurgaon, India
July’ 12 – June’ 16
Marketing Manager
•
•
•
•
•
•
•
Identified ways to increase sales of client products and services
Developed and implemented strategic marketing plans and tracked results
Executed projects assigned by the Director of Marketing and/or related individuals in a matrix organization
Researched, identified, and capitalized on market opportunities, improving product packaging
Presented to senior management monthly sales projections, post mortem analysis & branding initiatives
Managed social media strategy across channels. Wrote creative copy for tech audience
Coordinated all employee events, community involvement events, press releases, and marketing campaigns
Voluntary and Extracurricular activities
●
●
●
Active member of Environment Society Of India
Class Representative in Post-Graduation School
Avid reader of Biographies and work of Fiction