Strategic marketing and brand experience leader with 10+ years of helping luxury hospitality, retail, and service brands shape customer journeys and drive performance. From Marriott to Westmont, and now as Founder of Eminence Group, I’ve led marketing for 20+ hotel brands and worked with iconic names in retail - bridging brand strategy with digital execution and internal team enablement.
My expertise spans brand experience design, omnichannel marketing, and pipeline growth. I’ve led full-funnel digital campaigns, developed onboarding toolkits and brand training programs, launched CRM and lifecycle workflows, and most recently introduced an AI concierge tool to enhance guest interaction across digital platforms.
I thrive at the intersection of brand, marketing, and operations - partnering cross-functionally with sales, product, and executive stakeholders to deliver campaigns that engage audiences and convert. Whether driving lead generation for a luxury brand or enabling internal adoption of a new platform, I bring strategy, structure, and storytelling to the table.
Currently consulting across hospitality, real estate, and retail, I’m excited about opportunities that allow me to deepen brand impact, accelerate commercial outcomes, and collaborate with teams passionate about delivering excellence.