Una Tankosic

Curriculum Vitae Una Tankosic, MBA-- age 38 About Education My professional background has been built upon challenges during my career in few respectful fashion company’s and high ranked worldwide pharmaceutical company for over 10 years, and it resulted with proven commercial skills which are strategically and growth driven. LONDON SCHOOL OF COMMERCE, Cardiff Metropolitan University Master of Business Administration As an inspirational leader, I exceptionally combine business skills with leadership ability to build and motivate high performing teams. LONDON SCHOOL OF PUBLIC RELATIONS Public relation specialist SPATIAL PLANNING, Belgrade University Key areas of expertise Self-motivated sales and marketing professional with extensive Retail marketing experience Project management - Management of multi business units Client liaison and relationship management Recruiting and managing sales and marketing team Business development - Market development Brand management – Market analysis – Product development – Imaging – Catalogs – Web sites - Media buying - Public relations - Retail communication and sales oriented marketing activities – Window displays POS development - ATL - BTL PROFESSIONAL EXPERIENCE NCR CORPORATION BUSINESS OPERATION ANALYST Maintaining working relationships with all WCS operations-focused groups, including but not limited to: Field Support Centers, Field Operations Management (primarily TMs), the Worldwide Service Logistics organization, the Billing Operations Center and Customer Advocates, 3rd party contractors, and Customer Care Centers Working with many implementation roles such as Project Managers and Implementation Managers/Coordinators as NCR implements solutions; Required to coordinate WCS internal projects for the customer Understanding of WCS systems, operations and policies, and customer contract specifics that are used to resolve customer problems Interface directly with the customer, NCR organizations and the NCR technicians LEGEND WORLD WIDE www.legend.com HEAD OF SALES AND MARKETING OPERATIONS January 2016 – current Own and hit/exceed annual sales targets within assigned territory (Serbia, Montenegro, Bosnia and Herzegovina) Develop and execute strategic plan to achieve sales targets and to expand the company’s customer base Communicating the value proposition through proposals and presentations. Develop franchising strategy for the region Expand franchising chain Build and maintain strong, long-lasting relationships with franchising partners in order to understand their business needs and objectives. Understanding landscape trends Strategic planning, tactical planning and budgeting May, 2016 PROFESSIONAL EXPERIENCE AMC AFRODITE MODE COLLECTION www.amcafrodita.rs RETAIL AND MARKETING MANAGER 2014 – 2016 Identifying new markets Searching for store locations and negotiating terms of renting contracts Developing set of standards for brands visual identity and assuring its proper implementations and maintenance (remodeling, decorations, repairs etc.) Monitoring and ordering stocks Ensuring that stocks can meet store's financial requirements Preparing and implementing retail marketing activities (sales, promotions etc.) Ensuring that store's legal documentation is correct and timely gathered Keeping cost for every store individually within the budget Identifying, approving and employing retail staff (along with shop Managers) Ensuring productive and brand related spirit between the retail and marketing staff Developing and implementing trainings program’s for retail staff Day to day problem solving in retail Ensuring that retail staff recognizes understands and fulfills requirements both for the shop and individual. Taking initiatives for every shop's further development PR&MARKETING MANAGER 2011 – 2014 Working with internal creative & sales teams, organizing BTL activities in order to meet product and brand objectives thought clear communication with targeted shopper profile. Understanding consumer’s behavior patterns and way of which he is making his purchasing decision in specific retail environment. Brand Building • Develop Concept/ Brand attributes and positioning strategy in line with the Concept objectives within domestic retail chain of 13 stores • Ensure that the entire brand building strategies/exercise is implemented in all the stores and in all the territories • Liaison with Media Agencies/Consultant to develop appropriate theme board/communication methodology in line with concept objectives • Develop/maintain a website for the brand that is in line with brand image Promotions and Events • Recommend store promotions • Ensure that all communication material required for the promotions is developed / designed and sent to the stores/territories within the time frame specified • Recommend events specific to brand / product category / season • Forecast along with buyers / retail operations on the increase in footfall sales during the promotions In Store/ Out Door Media Planning • Visual Merchandising • Ensure all aspects of imaging - store windows, visuals, banners, posters, shelf takers are in line with the “Image” of the Brand and target the appropriate audience • Ensure that the entire out-door media facilities are at the prime locations to attract customers (bill boards/ hoardings) • Ensure that the outdoor media communication is replaced regularly with images and captions • Co-coordinate with the territories and the brand's agencies as necessary on the media advertising • Ensure consistency in the brand image • Provide innovative solutions for new POS materials for stores May, 2016 PROFESSIONAL EXPERIENCE Budgeting and Planning • Prepare the annual marketing budget in consultation with the management team and allocate resources to territories/brands with the break up in terms of season, campaign, media etc • Prepare annual marketing calendar and Product specification catalogs • Review the budgets and make recommendations to the management as deemed necessary • Report on the utilization of the Budgets periodically (as agreed) Advertising and Agency Management • Plan and coordinate with Corporate Marketing on media buying and Agency contracting • Liaise with the advertising agency on the optimal spend of the Media Budgets for the Season/ Territory and Brand • Plan with the agency on the image campaign for the season • Track advertising maintained with the agency • Plan and manage the seasonal photo shoots with the advertisement agency including coordination between buyers, designer agencies, models and photographers • Design, write, and oversee the production of printed promotional materials including catalogs, brochures, flayers, and program and media guides • Review the effectiveness of advertisement promos and take corrective actions • Set agency deliverable with respect to the brand’s communication strategy • Responsible for all approvals on the brand and marketing in coordination with brand/ concept head People Management • Manage the performance of the team – set annual performance goals, monitor performance and provide constructive feedback to improve performance. • Identify their training and development needs and ensure their fulfillment • Ensure compliance to Company policies and values. Coordinate with the HR for appraisals of the sales team Market Research • Conduct periodic market research to study the customer profile / preferences and buying patterns, in coordination with Corporate Marketing • Conduct market research to study the effectiveness of the media campaign and with respect to the money spent and goal obtained. ELI LILLY AND COMPANY www.lilly.com 2010 – 2011 Meeting requirements of Marketing plan Introducing Lilly brand to the domestic market Implements marketing campaigns by assembling and analyzing sales forecasts; preparing marketing strategies, plans, and objectives, planning and organizing promotional presentations; updating calendars, brand reminders Follow up for Collection of C Forms / Payments. HONEYMOON 2006 – 2010 Business startup Family owned company specializes in import, sale, and rental of wedding apparel as well as decoration and event planning May, 2016 PROFESSIONAL EXPERIENCE 2005 – 2006 MPC HOLDING IKSEL ASSISTANT BRAND MANAGER Closely monitors and analyzes sales volumes, market share trends and competitive activity. Assists in developing and executing promotional initiatives to profitably increase consumption within budgeted parameters. Assists in the identification and development of business building ideas and works with other business unit team members to execute the plans that meet investment criteria. Coordinates product management and/or cost reduction projects with internal and external resources to achieve results (product development, production planning, trade promotion, sales, market research, consultants and advertising agencies). Analyzes consumption and shipment data and compares results to established objectives to assure the effectiveness of marketing programs. FOREIGN LANGUAGES English - Fluent Russian - Basic May, 2016