UMM-KULTHUM ABDULKAREEM
ABUJA, NIGERIA | - |-
I am a dedicated and detail-oriented Copywriter with over five years of experience in digital marketing and
content creation across various platforms including WordPress and social media channels like Facebook and
Instagram. I have a strong background in SEO, utilizing keyword research and Google Analytics to enhance
content visibility and audience engagement.
EXPERIENCE
April 2022 – Present
SEO Content Writer ZENPOP JAPAN
(Remote)
- Collaborated with the Digital Marketing Team and the lead marketer to create 10 monthly blog articles
focused on Japanese culture, stationery, and food, consistently meeting deadlines without fail.
- Leveraged SEO best practices using SEMRush, Ahrefs, Wordtracker and Google Analytics to
enhance organic traffic, boosting monthly visitors from under 10,000 to over 100,000.
- Employed advanced SEO keyword research and content optimisation techniques, including strategic
interlinking with other articles on the website and using effective call-to-actions (CTAs) to enhance
engagement and conversion rates.
- Crafted engaging and targeted email newsletters, using strategic content placement techniques to
optimise open rates and drive user interaction.
- Uploaded content on WordPress using rank math for more optimization.
October 2020 – Present
Freelance Content Writer / Academic Researcher / Scriptwriter Upwork
(Remote)
- Developed engaging and informative blog content on a wide range of topics including sustainability,
lifestyle, health, wellness, technology and sports demonstrating versatility and strong expertise in
content creation.
- Demonstrated a strong command of grammar, and style, consistently delivering error-free and wellstructured written work, underlining proficiency in technical writing and academic research.
- Conducted market research, analyzed data, and provided insights to optimise marketing and PR
strategies.
- Wrote and edited eBooks, email copy, blog content, social media content and YouTube scripts for
various clients.
January 2022– January 2023
Executive Assistant to the CEO FORESIGHT GROUP LIMITED
(ABUJA, NIGERIA)
- Facilitated effective communication between internal teams and external stakeholders.
- Supported marketing campaigns through content creation, copywriting, and social media
management, contributing to increased visibility.
- Coordinated corporate events, managing logistics and promotional activities to enhance brand
presence and facilitate networking opportunities.
EDUCATION-
BACHELOR OF TECHNOLOGY
Urban and Regional Planning
ONLINE COURSES ON DIGITAL MARKETING AND SEO
•
LinkedInLearning: Marketing Strategy: SEO Content Writing – 2023
•
LinkedInLearning: SEO Keyword Strategy – 2023
ONLINE COURSES ON SOFT SKILLS
• LinkedInLearning Professional certificate on Soft skills (Courses involved: Teamwork, critical
thinking, building resilience, building emotional intelligence, building communication, effective
listening, persuading others and banishing inner critics) - 2024
IELTS ENGLISH PROFICIENCY 2024 – BAND 8.5
SKILLS
•
Microsoft Office Proficiency
•
Deadline Committed & Result Oriented
•
Google Suites Proficiency
•
WordPress & Website Management
•
Seo Optimization (On-Page)
•
Project Management
•
Exceptional Writing & Proofreading Skills
•
Scriptwriting
•
Content Creation & Advanced Research Skills
•
Graphic Design Using Canva
ACTIVITIES AND PROJECTS
Keynote Speaker on Deepdivng on Upwork – Gina Mata, Gina Al-umma - A Rights-Based Approach to Digital
Skills Training for Women and Girls in FCV Settings by Digital Development Partnership Abuja, Nigeria
2023
President – The Sustainable Development Goals Community Service Team: Nigerian Youth Service Corps
Kano City, Nigeria 2021
•
Led 150+ members in executive decision-making, stakeholder consultation and production of an
action plan for the achievement of the 17 goals at the community level during 1-year service to
Nigeria.
FEATURES
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FULL PORTFOLIO
-
Listicle
-
Food article
-
Lifestyle Article
REFERENCES
Available Upon Request
