Umm E Aimen Abbasi

UMM E AIMEN ABBASI- |-| Islamabad, Pakistan Increases blog traffic by creating content strategy, writing SEO-optimized content, and taking data-driven decisions. Content Marketing| Search Engine Optimization | Copywriting | Editing & Proofreading | Data Analysis | WordPress | Yoast Promote brands through content marketing; create content strategy, write evergreen and SEO-optimized long-form and short-form content, and launch social media marketing campaigns. Optimize marketing campaigns by making data-based decisions and stay upto-date with latest digital marketing trends and best practices. Gain customer insights by creating buyer personas. Digital Marketing Innovation Content Planning and Scheduling Brainstorming & Research Flexible Writing Styles Credibility and Originality Verbal and Written Communication Skills Grammarly & Hemingway Editor Google Analytics, Google Search Console Ahrefs, Moz Keyword Explorer PROFESSIONAL EXPERIENCE Content Marketing Associate, Smart Write Group 06/2020 – 02/2021 Helped set up marketing department by creating marketing strategy, editorial calendar, blogging dashboard, and buyer personas. Build brand repute by creating all-inclusive and engaging content for website, blog, and social media platforms. Designed brand guidelines and advised on UI/UX. Stayed fresh with trends by attending lectures on lead generation, back-linking, and copy writing.        Enhanced brand visibility by writing, editing, and proofreading 20+ WordPress blog posts with >60 readability score in 5 months; brainstormed blog ideas, performed market research, and curated high-demand content. Boosted number of users and sessions by 206 and 195% and decreased the bounce rate by 20% in 7 months by writing SEOoptimized blog posts and web copies. Improved blog impressions and click-through rates by 5K and 1.5% by updating old content, SEO titles, and Meta descriptions; created free resources and repurposed social media content. Improved organic traffic by 2x and organic search rankings from page 3 to Top 5 for 10+ keywords in 3 months; performed intentbased keyword research by using Uber Suggest and SEMrush and on-page SEO through Yoast. Supported lead nurturing by resolving critical email automation issue in Active Campaign in first week of usage. Saved $600/year by opting out of a low-yield lead generation software; suggested a low-cost alternative. Won “Helping Hand 2020” award for assisting team mates to learn and grow in their respective roles. Resume Writer & Healthcare SME, Smart Write Group 11/2019- 06/2020 Completed 3-month internship by completing milestones on-time. Served as healthcare subject matter expert for resume writing and career advice. Improved customer satisfaction by delivering excellent customer service and empathizing with their challenges.   Helped 3 customers land their dream jobs by creating customized resumes, cover letters, and LinkedIn profiles for them. Increased interview rates for 100% customers by researching target jobs, giving career advice, and preparing tailored resumes. Research Intern, Pakistan Council for Research in Water Resources (PCRWR) Analyzed physical, chemical and microbiological parameters of drinking, irrigation and wastewater. 08/2017 Previous Positions: Intern, World Wide Fund for Nature (WWF) Eco-Internship (2017), Freelance content marketing roles. EDUCATION Bachelors of Applied Bio Sciences, National University of Sciences and Technology (NUST). Exchange Semester, B.S. Biology, Utica College, NY. Marketing Courses: Search Mastery, Content Mastery, Copy Writing Certification 2019 08/2016 – 12/2016