Umar Rasheed Baig

Umar Rasheed Baig Rawalpindi, Pakistan. Cell: - Email:-Skype: umarrasheed Profile: Senior Graphic Designer & Visualizer with over 8 years’ experience in leading, planning and executing all aspects of brand development. Drives strategy across key touch points including brand identity, print, web and digital graphics. Campaigns at Ufone: Global Employee Survey Program – Ufone PTML (Etisalat’s Group), Recruiter’s Toolkit, Be a Leader, Performance Appraisal, Competency Dictionary, Summer Internship Program, Career Portal, UAlumni Newsletter, QMS ( Quality Management System), Employee Recognition etc. Skills:  Ability to work independently/collaborate with others.  Effective in meeting deadlines/budgets while remaining flexible with changing needs/demand  Managing/developing projects from conception to completion  Thrive in a fast-paced environment -worked in many start-ups  Strong conceptual creative skills, vendor/client relations, business sense  Strategically planner and thinker  Employee/Intern management Technologies: CMS (Content Management Systems), Social Media Networking, Typography Product Knowledge, Mobile GUI Applications (Product Knowledge), Brand Management Implementations, CRM, Sales forecast for the business, Product Messaging, Knowledge of SEO, Ad Words, Direct Mail Campaign, Website Content Development, Adobe Suites, WP, CMS, JQuery, Java Scripts and XHTML. EXPERIENCE UFONE PTML (Etisalat Group)          Senior Graphic Designer Aug 2013 – Present Lead and motivate a team of two junior designers (Interns) Oversee development of brand identities including print, environment graphics and digital design. Plan employer branding, budget, schedules and project scope. Launched "Be a Leader" program for Ufone. Designed program identities, print communications, and training materials for various Organizational development teams’ projects. Designed and developed the Ufone official Newsletter (UAlumni) and circulate digitally, nationwide. Participated in "Global Employee Survey Program" in order to design the digital communication with collaboration of Etisalat, UAE. Designed the Ufone's Performance Appraisal that was circulated nationwide. Designed and developed the Ufone Recruiter's Toolkit. Designed and developed the Ufone's Career Portal for various job hunting platform such as Rozee. Whitehats LLC, DUBAI • • • • • Design Project Leader Jun 2012 – June 2013 Created, developed and established organization based program involving media, marketing, internet and high level events. Dynamic networker and relationship builder with the proven ability to connect and establish key influential partnerships. Established brand identities for the websites, marketing materials, promotional materials and social media sites. Launched the Mobile Apps Marketing campaign for the organization. Conceptualized, designed and implemented programs ranging from brand salience to directresponse programs. • Produced and created marketing products for various organizational campaigns (i.e. catalogs, direct-mail, advertisements, etc.). Single-handedly created websites banners scripts and commercial for various clients, nationwide. LMKT, Islamabad • • • Digital Graphics Executive April 2011 – June 2012 Responsible for the planning and implementation of traditional and interactive media efforts for the organization’s clients. Assist the team in achievement & delivery of Annual Brand Plans. Assist the brand team in developing & implementing Market Plans, Brand Strategies, Communication Development & Deployment, Brand Portfolio Analysis, Target Audience Profiling, Consumer Insight Generation etc. Holoolnet, Saudi Arabia Web Graphic Designer Sept 2009 – Oct 2010 Worked as a Web Designer to Provide the Market Edge IT/ Media Solution to various Corporate Sectors in Kingdom of Saudi Arabia. • Worked on the Interactive project for one of our client’s Directory. • Managed a medium & large scale Web and Multimedia Projects for Local Saudi Clients. • Coordinate content with each market manager and facilitates editorial integrity and timeliness of content. READ Foundation NGO • • • • • Telecomm Support Role Aug 2005– Dec 2008 Worked on Main Distribution Frames (MDF), troubleshoot routing, mapping and physical inter-connectivity including maintenance, provisioning, installation, recovery or modification of existing PSTN, ADSL. SDSL, LLU, ISDN and Red care circuits. Liaising with BT’s fault control centers, Senior Support Engineer and Regional Managers. Call Logging methodologies for various tasks like diagnosis, escalation, updates and closure of the job. LMK Resources, Pakistan • • • Jan 2008 – Sept 2009 Responsible for Designing Websites, layout, story board design. Responsible to help develop the overall skills of the team and its approach to the design and construction process. Responsible for creating Rich Internet application and E-Learning software designs for rural educational network in Pakistan. British Telecommunication, UK • Web & Graphic Designer Web Graphic Designer Jan 2001 – June 2002 Designed and developed web projects for local and international SME’s. Multimedia Flash Projects for Oil & Gas’s Sector. Print Media Projects for Oil & Gas, visiting Cards, Access Cards etc. Academia: Masters in Creative Technologies: University of Salford, United Kingdom Sept 2003 - Sep 2005 Core Study: Creative I/O, Virtual World, Telematics, Research Methods and Technology culture. Project: Multimedia Presentation in Macromedia Flash on Poverty and Brutality in the Afghanistan BCS Computer Science: Al-Khair University (Sept 2000) Core Study: Mathematics, OS, (OOP) Programming in C, COBOL, and C++, SQL, System Analysis & Design, Oracle databases, Computer Networks and Digital System. REFERENCES: Excellent professional references available upon request.