Umang Dayal

UMANG DAYAL Current Address: Gurgaon, Haryana, India Mobile:-; Email:- Pin Code: 122004 LinkedIN : https://www.linkedin.com/in/umangdayal/ Summary • • • • Over 20 years of experience in managing Digital(Creative and Web) Production and Marketing Transformation programs, demonstrating expertise in agile program management. Proven track record in leading critical and complex agency transition activities, with a focus on web development, Marketing Operations. Extensive experience across primary industry domains such as Healthcare, FMCG, Consumer Electronics, Automotive, Banking and Finance, and Media and Entertainment. Proficient in establishing distributed teams to ensure seamless project delivery across different geographic locations and time zones. Skills and Achievements • • • • • • Orchestrated the establishment of a Global Web Production Team in India amidst the peak of the pandemic, specifically for GSK Consumer Pharma. Led the comprehensive agency transition for 800+ Global web assets at GSK to our Indiabased team, resulting in a considerable revenue increase. Implemented efficient Ways of Working and Agile delivery models, alongside KPIs and SLAs, boosting efficiency to a considerable percentage. Achieved a revenue target for the fiscal year- through the successful execution of Platform migration and web build projects. Supervised digital production activities for a nearly $2 billion account, dedicated to HP's Online consumer shopping channel, serving regions such as North America, EMEA, and the Asia-Pacific. Played a pivotal role in the strategic transition of critical HP product guides and sales tools from external vendors to our in-house creative team, resulting in substantial annual cost savings. PROFESSIONAL EXPERIENCE PubHub (Part of Publicis Groupe) (Nov2020 – March 2023) - AVP Global Web Production Operations – CAST (Creative at Scale Team) As the lead for establishing a global web production hub in India for GSK Consumer Pharma during the pandemic, I orchestrated the entire operation. This encompassed recruiting and mentoring customer success managers, devising streamlined agile processes, and overseeing project deliveries. My Role involved • • • • • • • • • • Delivery Management: Spearheaded the setup of an end-to-end agile delivery management of web production operations for GSK Consumer Pharma Client Relationship Management: Conducted Quarterly Business Reviews (QBRs) and Monthly Business Reviews (MBRs) with C level stakeholders. SLA Adherence: Ensured adherence to SLAs for project estimation and delivery. Vendor Management: Oversaw external vendor relationships. Resource Allocation: Managed resource allocation efficiently while working closely with the tech leads Project and Revenue Forecasting: Proactively forecasted project outcomes and revenue generation. Financial Collaboration: Collaborated with finance teams for invoicing and billing processes. Rate Card Optimization: Reviewed and optimized rate cards for improved profitability. Team Leadership: Led hiring efforts and managed personnel. New Business development: Engaged in new business development by collaborating closely with the sales team to analyze Requests for Proposals (RFPs), offering estimations, and proposing tailored solutions. Publicis Sapient (Jan2014 – Sept 2020) - Manager Interactive Programs I served as a key member of the digital production division within Publicis Sapient. Operating under the India studio, our digital production team provided services across diverse industries, including FMCG, Finance and Banking, Automotive, and Television Broadcasting. Our client base consisted of premium and niche businesses renowned for their expertise in their respective domains My Role involved • • • • • • • • • • • • • • Stakeholder and Client Management: Managed stakeholder and client relationships. Digital Asset Project Management: Oversaw project management and delivery of digital assets for various promotions and campaigns. Collaboration with UK Partners: Worked closely with UK partners and stakeholders to understand campaign/promotion expectations and devised delivery plans for digital assets accordingly. Client System Familiarization: Gained a deep understanding of client's systems and processes. Risk and Dependency Management: Identified project-specific risks and dependencies and managed them effectively. Timeline Adherence: Ensured on-time delivery at each project stage. Scope Change Evaluation: Evaluated scope changes and change requirements, estimating their impact. Third-Party Collaboration: Interacted with various third parties appointed by the client, including technical deployments, localizations, trans-creations, legal, and creative teams. Process Establishment: Played a key role in setting up operational processes and ways of working for smooth project execution despite time and geographical differences. Resource Management and Program Reporting: Reported on program health and efficiently managed resource utilization to our stakeholders. Collaboration with UX and Design Teams: Collaborated with UX and Design teams to finalize wireframes and designs while ensuring compliance with brand guidelines and client requirements. Creative Leadership: Initiated creative discussions, provided necessary inputs, and led discussions toward common goals. Cross-Functional Bridge: Acted as a bridge between designers, developers, and QA teams to foster collaboration and understanding. Support for New Business Opportunities: Assisted in RFPs and estimations to support new business and engagement opportunities. Hewlett Packard (March 2013 – Jan 2014) – Manager Digital Demand Programs I oversaw digital production activities for an account valued at nearly $2 billion, dedicated to HP's Online consumer shopping channel. My team operated globally, serving regions including North America, EMEA, and the Asia-Pacific. As the manager, my responsibilities included ensuring the successful delivery of digital production campaign assets and email operations for HP's online shopping channels. I played a pivotal role in stakeholder management, conducting regular meetings with onshore partners on a weekly, monthly, and quarterly basis to assess delivery performance, engagement models, and project pipelines. Additionally, I led a team of 10 individuals with diverse skills, ranging from email campaign management to program management. Hewlett Packard (2009 – till April 2013) – PROGRAM MANAGER Design and Interactive services I led a diverse team comprised of web designers, copywriters, and campaign managers, responsible for driving and executing weekly demand generation campaigns. Our primary focus was ensuring the timely launch of high-quality offers and successful new product launches. My role extended to close collaboration with onshore partners, involving the creation of strategies to enhance user experience through various creative executions. These strategies aimed to drive incremental traffic and improve conversion rates. Additionally, I took on the responsibility of elevating the Creative team's status from a mere support unit to being perceived as valuable consultants and solution providers by our onshore partners. Hewlett Packard (2005 – 2009) – PROJECT MANAGER Design & Interactive Services I served as a project management leader, guiding the design team through various phases of project delivery and offering art direction for key design pilot projects. My role involved the development of project timelines and ensuring the successful completion of projects, with a focus on efficient resource allocation. I maintained close communication with HP stakeholders, partners, and onshore agencies to understand their project and process requirements. Additionally, I had the opportunity to travel to the USA for a month, where I engaged with HP stakeholders and partners, playing a vital role in transitioning critical processes to our team in India Perfexa Solutions (2003 – 2005) – Graphics Expert Marketing Communications • • • • Was involved in Conceptualizing, Visualizing and creating all kinds of design executions for any Direct Marketing campaign. i.e. Direct mails, direct emailers, Door hangers, Postcards, Leaflets, flyers , Web Banners, storefronts, Flash banners Creating print marketing collaterals to assist marketing of telecom products in US. Creating corporate identities and stationary material for a wide range of clients Working with our developers and guiding them on the design and ensuring that the design is as per coding requirements. Net4India (Feb 2003 – Oct 2005) – Associate Graphics Designer • • Managing the Corporate website. Creating and Managing Net4India’s Micro product websites • Creating Interactive Flash demos for the Marketing team Outsource Methods India (Feb 2002 – Feb 2003) – Graphics Designer • • • Designing/Managing the Corporate website. Working with the product development team on designing an online project management tool Creating Interactive Flash product demos Creative Skulls Interactive (April 2001 – Feb 2002) – New Media Executive • • • • Working on 3d Modeling and Animation. Creating and executing E learning Modules in Flash Creating Visual aids for Pharma companies Designing and maintaining Corporate and clients websites Softedge Solutions (Jan 2001 – April 2001) – Graphics Designer • • • Designing/Managing the Corporate website. Creating E learning modules Corporate identities CERTIFICATIONS • Google Digital Marketing and E-Commerce Professional Certificate : Google Credential ID: https://www.coursera.org/account/accomplishments/specialization/FRGR4LT9QNC3 • Generative AI Overview for Project Managers : Project Management Institute Credential ID : https://www.credly.com/badges/7aee6b11-dea1-4947-ba3ecfcf17645cb3/linked_in_profile • Leadership Skills : IIMA (Indian Institute of Management Ahmedabad) Credential ID : https://www.coursera.org/account/accomplishments/records/96M6Q0D2K1P0 AWARDS • • Star CAST Award 2021 – Award for outstanding Contribution Star CaSt Annual Award - In recognition and appreciation of your superior performance in 2021 • • • • Annual Award 2021 - Special Mention Rock Star Quarterly Award 2011 from Hewlett packard Certificate of Excellence from Hewlett Packard Received the “ Mother of Pearl-GOLD” award for significant contributions to start up the Imagining and Printing Creative Practice in HP.