Umair Ansari

 UMAIR ANSARI B.Tech (Computer Science) MIT College Aurangabad, Maharashtra .(2009) N-11, L-48, Near Azad College, Jalgaon road, Aurangabad -431001. Mobile: - Email :-DIGITAL MARKETING MANAGER Experienced (7 years and 1 month), certified and award winning Digital Marketing Manager who consistently takes challenging projects, builds exceptional teams, and drives significant ROI . Area of expertise include: Lead Generation and Online Sales Funnels. Social Media Marketing (Including Paid Advertising) Advance Link Building (SEO) Google & Social Media Analytics Competitor Analysis Team Building/ Training 1. Manager- Digital Services/Marketing at Institute of Hotel Management, Aurangabad (Associated with Taj Group of Hotels) (Sept.2018 – Current): The profile responsibility includes creating all-round digital marketing strategy for IHM Aurangabad with branding & lead generation as primary goals. Currently, I handle website maintenance, social media marketing (including live streaming), and email marketing (influencer outreach campaign) for the institute. Generated 500 leads (per lead value is $25,400) using organic methods with each lead valued at $6000. Leading a team of website developer, graphic designer and a content writer. 2. Social Media Manager - Pune Municipal Corporation (April 2016 – August 2018) The profile included responsibilities such as coordinating with all the departments, running theme based month long campaign for each department. Creating and promoting information based content for social media to enhance citizen engagement. Handling citizen grievances across all the social media profiles of PMC by coordinating with grievance cell. Achievements: Conduct live social media coverage of “Smart City Pune” event which was inaugurated by Hon. Indian Prime Minister Narendra Modi. The event trended number one on Twitter on the day of event. Won Order of the Merit award for “Social Media Initiative for the year 2016” (for smart cities in India) Conducted live Social Media Coverage of Pune Municipal Corporation elections (Feb 2017) which received positive feedback from citizens. Promoted PMC Property tax Initiative that enabled it to generate revenue better than previous years. The strategy was planned and executed in 15 days. Promoting the “Pune Wi-Fi City” initiative by PMC. Worked with Google Marketing Team for promotion of the “Pune Wi-Fi City” initiative. Live social media coverage of launch of PMC apps, website to create citizen engagement. Felicitated by Pune Municipal Corporation for “Swachh Bharat”(Clean India) social media campaign. Live social media coverage of “Sculpting Workshop” World Record attempt by PMC. Planned, executed and managed Beta Testers campaign for PMC apps, website. Created and managed Beta Testers community. 3. Online Marketing Manager - Imagin XP (April 2015 –March 2016) Recruited to turn around under- performing website to improve its performance in Google search along with generating leads via social media, SEO and content marketing. Performed competitor analysis, developed online strategy from scratch and executed in entirety to get the website from second page to top three links on first page of Google Search Results ahead of established brands and authority websites. 4. Content Marketing Executive - Enrich Web Technologies (Sept 2014 - Mar 2015) 5. Web Producer - Network 18 (March 2014 –April 2014) 6. Content Writer - Mehan Online Media Pvt. Ltd .(April 2012- Oct 2013) 7. Kingfisher ground crew (May 2011- Dec 2011) 8. Network Engineer CMC (April 2010 – Nov 2010) Training: 1. Conducted 2 month intensive training batch for “Digital Marketing Consultants” certification for Digi perform. 2. Provided Digital Marketing training for University of Huddersfield (UK) students. Operating Systems: Windows (Vista , XP, 2000) Software: MS office. CMS, Blogs: Word Press, Drupal, Blogger. Email Marketing / CMR Integration: Mail Chimp. Web Analytics: Google Analytics, Social Media Analytics, Webmasters. Internet Advertising: Facebook Advertising. Certifications: Hubspot Certified Inbound Marketer. Hubspot Certified Content Marketer. Hubspot Inbound Sales.