Umaima Aziz

Umaima Aziz Karachi • - •-• www.divinehome.shop SEO & Technical Content Writer With over 7 years of experience as a professional SEO and Technical content writer, I offer a range of writing services tailored to meet your specific needs. From SEO content writing to copywriting, technical writing to academic writing, ghostwriting to editing, I deliver high-quality content that engages and converts. With proven experience (yet to explore more), I specialize in creating satisfying but authoritative content that captivates audiences and drives results. With a portfolio boasting 1500+ meticulously crafted blog posts, 100+ impactful website copy projects, and over 500 product descriptions that actually relate with readers and consumers, My expertise is unmatched. WORK EXPERIENCE Divine Home Remote • 11/2023 - Present Used to be known as the Women Orbit. E-Commerce Website - Sole Operator (Owner) • Part-time • Built and launched womenorbit.shop (now Divine Home), an affiliate marketing website focused on women's interests. (Transition to the current role) • Currently manage Divine Home, curating home décor products from Amazon and AliExpress. • Independently handling all aspects of Divine Home, including: - Website creation and SEO optimization - Keyword Research and copywriting - Product sourcing and content creation - Social media management and sales Stratigia Remote • 09/2022 - 04/2023 SaaS Agency. SEO Marketing & Technical Content Writer • Full-time • Developed engaging content for blogs, articles, landing pages, and marketing campaigns. • Utilized consumer psychology to engage with consumer behaviour, enhancing content effectiveness. • Used task management and AI tools such as ChatGPT, Bard, Frase, Hemingway, Semrush, and ClickUp to efficiently create engaging and relatable content. • Analyzed performance, collaborated with teams, and continuously optimized results. • Worked with US-based clients such as ZarMoney, ShareArchiver, and WeekPlan. Coupon Outlet Remote • 05/2020 - 01/2022 E-Commerce Website. SEO & Technical Content Writer & Affiliate Product Marketing Specialist • Full-time • Researched and implemented relevant keywords using tools like Semrush and Amazon Keyword Researcher to create compelling articles, blog posts, website images, and graphics. • Engaged in affiliate marketing for products on the website through blogs, articles, and guides. • Marketed products on the website besthopingsales.com (by CouponOutlet) and promoted voucher codes and discount coupons for the UK market. • Utilized AI tools like Jasper, Ryter, and ChatGPT to write blog articles. • Developed eye-catching thumbnails, website images, and graphics to enhance user experience and brand identity, Using personal expertise in Canva. College Aftermath Remote • 04/2018 - 06/2020 Informational Website. Technical Content Writer • Full-time • Conducted high-authority research for each topic to ensure accuracy and establish credibility and trust within the brand. • Delivered engaging content on trending topics, including automotive, technology, home decor, health, public services, legal advice, and guides to e-commerce and home delivery apps. • Consistently produced up to 3,000 words of high-quality content daily, showcasing strong writing skills and efficiency. Immac Bytes Remote • 03/2017 - 01/2018 IT Services and IT Consulting. Pharmaceutical Product Content Writer • Full-time • Used to research health promotion plans, medicines, feminine products, and herbal products to provide authoritative and informative content. • Used to produce 4,000 words daily on topics pertaining to medicines and pharmaceuticals, crafting detailed descriptions and specifications for a diverse range of medical and herbal products. • Managed the daily uploading of all written content and product information to ensure accurate and up-to-date product listings. I maintained a strict publishing schedule, guaranteeing the daily publication of 10-15 product descriptions on the Al-Khaleej website. EDUCATION I . COM in Business/Commerce Government college women's Karachi SSC in Computer Science Allied School Karachi PROJECTS SEO Content Specialist 04/2024 - 05/2024 Dolled Up By Tooba • • • • • • Renovated two websites for "Dolled Up by Tooba," a Dubai makeup artist. Conducted keyword research and tailored content accordingly. Analyzed performance metrics for necessary adjustments. Conducted website maintenance through SEO optimization. Wrote copy for web pages. Uploaded content articles and blogs with relevant keywords for trending. SKILLS • • • • • Artificial Intelligence (AI) Branding Search Engine Optimization (SEO) Editing & Proofreading A/B testing • • • • • Product/service expertise Communication Challenges Keyword Research & Optimization Strong Research Skills Content Formatting & Structure • Adaptability Hobbies • Logo & Image Desiging (Canva) • Script Writing • Video Editing • Content Strategy