Ulyana Velikova

Internet marketing Pros and Cons Ulyana Velikova Table of Contents 1)Introduction.............................................................................................................................................1 2)Pros and Cons.........................................................................................................................................2 a)Pros.....................................................................................................................................................2 - Very easy to access..............................................................................................................................2 -Using the effectiveness of social medias.........................................................................................3 -Effectiveness...................................................................................................................................4 -You can reach maximum people.....................................................................................................5 -You can personalize them better.....................................................................................................5 -Smaller difference between larger and smaller business.................................................................6 -Internet marketing is available non-stop..........................................................................................7 b)Cons....................................................................................................................................................8 - -Can’t reach effectively the elderly people.......................................................................................8 -Negative feedback can destroy your both reputation and business.................................................9 -Some people ignore it due to the many ads.....................................................................................9 - Internet Marketing May Not Be Appropriate for Your Product..................................................10 3)Conclusion............................................................................................................................................10 1)Introduction We have one main advantage over our ancestors which gives us a huge privilege and advantage. We are technologically advanced and we have something that completely changed our life, making it easier and giving us more efficiency and productivity- this is Internet. We use it so much on daily basis and we are so dependent on it that we cannot imagine our life without the Internet. The World Wide Web is used for many new things and brings many advantages and possibilities in our daily lives. One of it is the Internet marketing (also known as Online and digital marketing). It brings so many new possibilities for companies to promote and sell their products. Some years ago, you needed a good budget if you wanted to promote your products or services because the fees of the traditional media are your marketing elsewhere it would cost significantly more for significantly fewer people that would reach people are less and less reading newspapers and the audience that is watching actively TV and TV’s programs is decreasing also but the Internet is quite versa-their users continue to increase and more and more people are using it on daily basis for almost all spheres in their lives including personal and business life. Now they have access to the Internet everywhere due to the popularity and the usage of smartphones so Internet marketing reached a new level of efficiency due to increased number of users who use Internet and have access of the Internet everywhere. The other fact is that the cost of Internet marketing is less in comparison with other types of marketing and at the same time-more effective and efficient-you cannot find something so effective in the World of marketing expect the Internet marketing-of course, nothing is perfect and has its own drawbacks but the level of efficiency is incredibly high. -You can reach maximum people With all marketing campaign you have solid limitations-you can reach maximum the local region or local country. If you want to reach many countries, you will need a significantly larger budget with not guaranteed result at all. But Internet marketing is a completely different thing -you can start step by step with a smaller budget but due to the successful marketing campaign and your good quality product or service to reach people worldwide – to reach even counties and markets that you didn't even imagine. This is the power of the right Internet marketing and the Internet. So, it is very important to choose the right target group, if you want Internet marketing to be efficient for you and to have solid results for you and your business. ABOUT THE AUTHOR Ulyana Velikova. E-mail-LinkedIn profile: https://www.linkedin.com/in/julia-rai-rai-b9b762150/ Long years entrepreneur, I have a huge passion for this. From starting a business from humble beginnings to write articles/advises and sharing my experience with others. As a typical entrepreneur, I have not one, but several activities in which I have a huge passion :))) I like to do professional researches and articles and I have a huge passion about finances, investment and entrepreneurship. I also do translation as my business for more complicated translation (medical and technical one, etc.) Bulgarian, English, Russian. In my free time I like walking, jogging, reading crime novels and meeting with interesting people. If you have the same passions and interests as me, you can follow me on my LinkedIn https://www.linkedin.com/in/julia-rai-rai-b9b762150/