Ulyana Velikova

ADDRESS FOR SUCCESS IN LEADING A COMPANY As Steve Jobs liked to say that the whole music library can be put in the pocket. " With sales over 350 million all over the world,iPod became one of the very popular and loved product -Introduction of Mac OS X,Released in March 2001, and touted as virtually crash-proof, OS X was also easy on the eyes because of its beautiful look and feel, noted for its soft edges, translucent colors and pinstripes. OS X continued to evolve, going through nine different iterations in ensuing years; its stability, speed and ease of use became a major selling point for new Mac users who switched from Windows-driven PCs. -iTunes Store Launched in 2003, offering legal music downloads for 99 cents per song,iTunes’s store changed the market Significantly, the store was significantly more user-friendly than its competitor’s services,with larger library. One more Benefit for Apple was the popularity of the iPod. In the first week,iTunes sold one million Songs, with more than fifty million within the year. -The launch of iPhone the product that revolutionized all the market : 3)To understand technology The Successful leader must understand how the technology is working and why it so important for the society. With technology,we are transforming the existing systems and institutions to work better for us and our society. A great example of this is Google-How they understand technology and use it to change our lives - Google search Google search became so popular that if you need some info the people don't go to the library they simply search it online. Google search became the most popular search tool in the Internet-it is so popular, that instead to say a search for something, the majority of people will simply say “google it”