Uko George
Data Analytics Engineer | AI Workflow Architect | Ops Systems Strategist
Professional Summary
Highly accomplished and results-driven professional with over 11 years of progressive
experience at the intersection of Data Analytics Engineering and Marketing Automation &
Growth Strategy. I architect, implement, and optimize scalable data platforms, leveraging deep
expertise in SQL, Python, BigQuery, dbt, and Apache Airflow. My proven track record
includes driving explosive business growth through data-driven strategies, robust CI/CD
workflows, and the strategic integration of AI/ML and GPT technologies like Vertex AI and NLP
for advanced insights and automation. Adept at cross-functional collaboration, fostering a
data-first culture, and translating complex data into actionable business outcomes, I am poised
to lead and innovate within dynamic, data-centric organizations.
Technical Skills
Data Engineering & Warehousing: SQL (Advanced), Python (Advanced), dbt, BigQuery,
Apache Airflow, Azure Data Factory, Azure SQL Database, Azure Blob Storage, ETL/ELT, Data
Modeling (Star/Snowflake Schemas), Data Governance, Data Lineage, Performance Tuning
Cloud & DevOps: Google Cloud Platform (GCP), Microsoft Azure, Git, CI/CD, Version Control
Analytics & BI: Power BI, Looker Studio, Tableau, Google Analytics, Mixpanel, Product
Analytics, Marketing Attribution, A/B Testing, Conversion Funnel Analysis, Game Telemetry,
Event-based Tracking
Marketing Automation & CRM: Make, Open AI GPTs, HubSpot, CRM Tools, Email Marketing,
Funnel Optimization, Campaign Attribution
AI/ML & Advanced Analytics: Vertex AI, Natural Language Processing (NLP), LLMs,
Predictive Analytics, Machine Learning Other: Problem Solving, Strategic Thinking, Project
Management, Needs Assessment, Market Research, SEO/SEM, Google Tag Manager,
Presentations
Professional Experience
Analytics & Data Engineer | mSocial | Contract - Apr 2025 – Present (4 mos)
● Designed and implemented full-scale data systems to deliver actionable insights and
enhance player experience in gaming projects.
● Built robust data pipelines using the Microsoft Azure stack (Azure Blob Storage, Azure
Data Factory, Azure SQL Database) for seamless ETL operations.
● Transformed and modeled data using dbt for real-time and historical analytics, creating
modular and version-controlled data models.
● Applied Vertex AI and NLP techniques to analyze complex player behavior patterns and
unstructured game telemetry data, uncovering deeper insights for product optimization.
● Integrated CI/CD pipelines for analytics infrastructure, automating testing and
deployment of data models and reports.
● Developed dynamic, decision-ready dashboards using Power BI and ensured data
integrity, security, and scalability.
Technical Growth Lead | Dilon | Contract - Apr 2024 – Apr 2025
● Spearheaded the company's technical growth strategy, leveraging data, automation, and
analytics to drive explosive business results, including 8X growth in sales and 30X
increase in app downloads.
● Designed and implemented end-to-end analytics infrastructure on BigQuery, utilizing
Apache Airflow for efficient orchestration of data ingestion and transformation
workflows.
● Launched scalable marketing automation workflows for lead nurturing and customer
retention, integrating CRM and behavioral triggers for personalized user journeys.
● Optimized performance through A/B testing and conversion funnel analysis, enhancing
marketing effectiveness across channels.
● Aligned product, marketing, and development teams around unified KPIs and
data-backed OKRs, fostering a culture of experimentation and accountability.
Growth & Marketing Automation | Wade Marketing | Freelance - Sep 2022 – Apr 2024
● Led growth initiatives combining data engineering, marketing automation, and
performance marketing to deliver scalable, ROI-driven results.
● Increased Lead Conversion by up to 250% and reduced Manual Work by 80% through
end-to-end automation of marketing funnels using Zapier and ActiveCampaign.
● Designed and implemented full analytics infrastructure to measure every customer
touchpoint, empowering data-informed marketing decisions.
● Drove 3X Campaign ROI via cross-channel acquisition strategies and integrated
CRM/Data Systems for unified marketing views.
● Championed a data-first culture, aligning teams around clear metrics, experimentation,
and rapid iteration.
Growth Marketing/Analyst | Eureka Labs NG | Jan 2018 – Aug 2022
● Led agency teams on growth projects, designing and implementing a double-sided
referral campaign to grow a ride-hailing user base by 6X in 3 months.
● Built a full-funnel multi-channel marketing strategy, growing a client's network of partners
by over 10X.
● Optimized digital assets with A/B and multi-variant testing, leveraging data to boost
engagement and conversions.
Ecommerce Analyst | Konga Group | Aug 2016 – Dec 2018
● Led the Analytics Team, analyzing online marketing data to identify trends, weaknesses,
and opportunities.
● Recommended and executed measurement strategies, achieving 100% success in
client-specific business goals.
● Made recommendations for an online marketing strategy that transformed campaigns
and led to a 4X increase in sales in 12 months.
● Conducted A/B Testing and MVT on eCommerce sites, campaigns, and ad copies to
drive optimization.
Early Career
Sales Development Representative | SLOT SYSTEMS | Feb 2011 – Sep 2014
Frontend Web Developer | Bayview Technologies | Oct 2009 – Feb 2011
Education & Certifications
● BSc, Computing & IT Practice – The Open University, UK
● Advanced Diploma, Software Engineering – NIIT
● Google Analytics Certified | Clay Fundamentals | Automation Expert | HubSpot
CRM Certified
