I’m Franklin, an SEO specialist who enjoys figuring out how small changes online can make a big difference in how people find you.
For the past couple of years, I’ve been helping businesses improve their organic presence mostly through content strategy, keyword optimization, and a bit of old-fashioned patience.
One of my favourite projects was with a Canadian health and beauty clinic. I wrote and optimized over 40 blog posts, grew their traffic to around 8,000 visits a month, and got the clinic's website to rank for nearly 200 keywords in the top three positions across Canada. It still surprises me how satisfying it feels to see numbers move because of work that looks, on the surface, so simple.
I build my work on solid tools: GA4, Search Console, Ahrefs, WordPress, but I don’t rely on dashboards alone. I like stories in data: where the clicks came from, what people were looking for, and why they stayed.
Outside analytics, I’m probably reworking a paragraph that didn’t sound quite right, or mapping out how content should flow on a site so users don’t feel lost. My goal is to help good ideas get found more easily online... Quietly, consistently, and without the noise.