-|- | Greater Calgary Area | linkedin.com/in/
UCEF KAAWACH
DIGITAL & SOCIAL MEDIA MARKETING STRATEGIST | GLOBAL CONSUMER ENGAGEMENT SPECIALIST | ENTREPRENEUR
MARKETING & BRAND THOUGHT LEADER who transfers a diversified background in business development, communications, market research
and analysis, and advancement of integrated digital marketing solutions and roadmaps. Builds awareness, increases engagement, and evangelizes
products to the right audience to deliver brand mapping that propels innovation and design.
ANALYTICAL PROJECT CONSULTANT dedicated to executing impactful marketing programming that have scale, are repeatable, and improve
effectiveness across the target landscape. Builds and implements strategies focused on influencer marketing, social media, email marketing and
PPC for small- large eCommerce sites. Serves as the Go-To-Liaison for engaging and exciting people through storytelling and influencer
connections that awaken conversations across social, digital, and consumer channels.
PROFESSIONAL ACHIEVEMENTS
Visualizes the big picture while focusing on brand and marketing planning to motivate consumer inspiration and jump-start brand equity.
Brings experience working across North American and Asia eCommerce landscapes, with capability to evolve to cultural norms.
Develops engagement solutions that attract and maintain retention and build steady awareness through changing market landscapes.
Thrives in fast-paced, unstructured, and extremely complex scenarios, leveraging proven methodology and frameworks across marketing and
communication to deliver a 360 view.
! Leads with curiosity and a growth mindset to understand the evolving landscape, identifying insights based on out-of-the-box thinking.
! Transfers extensive creative project leadership, allowing for a unique perspective and the ability to translate messaging that aligns with
appropriate communication channels.
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SKILLS & EXPERTISE
Content, Brand & Channel Enablement
Multi-Platform Campaign Management
Budget & P&L Oversight
Social, Digital & Mobile Marketing
Go-to-Market Strategy & Launch
Project Lifecycle Management
Influencer Marketing Strategy
Facebook PPC Campaigns
KPI & Metric-Driven Strategy
Consumer Insight Generation
Market Segmentation & Customer Behavior
Customer & Market Needs Analysis
CAREER PROGRESSION
Influencer Marketing Manager (Remote Contract) | LUXURY BAZAAR | Greater Pennsylvania Area | 2019 – Present
Hired into the Digital Marketing Team to develop and manage influencer operations across digital and social platforms, creating an influencer
marketing strategy to connect with future customers. Analyze client marketing goals, customer demographics, and business needs, tailoring databased recommendations that deliver measurable returns on advertising. Track deliverability of influencer email outreach campaigns, open rates,
and clickthrough rates. Constantly grow the influencer partnership database with micro, category, and macro influencers. Continuously improve
performance by executing policies, tracking KPIs, and driving a focus on bottom-line results.
● Provide the highest level of customer-centered service and outstanding professional interactions through dedicated listening, creative
solutions, and timely follow-up.
● Play an integral role in negotiating and securing contract agreements with budgets up to $20K per sponsorship.
● Co-created a variety of different sponsorships, podcast interviews, and social media content.
● Develop and manage CRM touchpoints – direct and email marketing outreach & influencer retention initiatives.
● Apply industry best practices to align consumer-centric marketing solutions to the domestic marketplace while developing a competitive
strategy focused on consumer engagement.
● Steer marketing objectives and strategy, with emphasis on content development, brand awareness, inbound traffic, lead generation, and sales.
Influencer Marketing Manager (Remote Contract), CAPBEAST | Greater Montreal Area | 2019 – Jan 2020
Drove influencer marketing objectives and strategy, connecting with hundreds of potential and targeted consumers through influencer marketing
and engagement initiatives. Provided guidance for the marketing deliverable cycle, creative briefing, brand implementation and monitoring,
optimization, and operations. Managed influencer marketing budgets of $60K + per year. Led roadmaps for trends, site tools, conversion and
category sales/growth, engaging with senior leadership to enhance ROI and profit.
● Independently researched and tapped into multiple brand-new niche’s, gathering thousands of influencers with some campaigns generating
over 7 million views within a 30-day period with CPMs as low as $1.01
● Independently created and managed email drip campaign sequence to contact influencers – Hootsuite 41% open rate.
Social Media Growth Hacker (Remote Contract) | KOMODO SERVICES | Greater Calgary Area | 2018 – 2019
Recruited to join the Strategic Marketing Team for a commercial cleaning company to implement and steer a marketing growth plan in the B2B
sector. Pioneered the Creative Project Lifecycle from inception to launch, enabling the impeccable execution of scope and timeline, with
emphasis on paid ad campaign, AB testing, optimization, copywriting, and content design. Developed and integrated email marketing and PPC
campaigns (Hootsuite & Mailchimp) to enhance sales across multiple platforms and channels.
● Steered the marketing efforts to grow business through multiple channels – Online advertisement on Facebook, email marketing, LinkedIn,
and social media management.
● Generated 3x ROAS consistently month over month on FB ads, email marketing and LinkedIn outreach.
● Negotiated and secured $72K+ LTCV in new business within a 1-year timeframe.
● Created video and media in addition to writing ad copy, email campaigns, and developing targeting.
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Private & Confidential
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Guided digital marketing budget of up to $12K per year, engaging in campaign optimization for best performance.
Integrated ideation and concept development frameworks to deliver engaging storytelling that attracts the right clientele.
Innovative campaigns, integrating performance and conversion rate optimization and usability testing to evaluate feasibility.
Enhanced ROI through in-depth monitoring of analytics reports, adjusting workflows and strategies accordingly.
ADDITIONAL WORK HISTORY:
Entrepreneur & Owner, AMAZON FBA | 2017 – 2018
Social Media Strategist, GAMETIME SPORTS BAR | 2016 – 2017
Assistant Manager, BELL | 2015 – 2016
EDUCATION & CERTIFICATION
High School Diploma, Notre Dame High School, 2014
Influencer Marketing Strategy, New Jersey/Rutgers Online University, 2019
Social Media Marketing Strategy, HubSpot, 2019
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