MUHAMMAD
UBAID UR REHMAN
Certified Digital Marketing Expert
Experiences
Digital Marketing Expert
Brand Surge LLC | Dubai, UAE
Sep 2021
Till continue
Managed SEO & PPC campaigns to drive
website traffic and leads
Analyzed marketing data to identify trends and
measure campaign effectiveness
Making reports to communicate marketing
performance to stakeholders
Maintained clear and consistent communication
with clients regarding marketing efforts
I am a Digital Marketing Expert with
nearly 6 years of experience driving
brand growth and client success. I
have a strong track record of
developing and executing SEO, PPC,
Wordpress and social media marketing
strategies to increase brand
awareness, website traffic, and lead
generation. Adept at data analysis and
reporting, I translate insights into
actionable strategies that deliver
measurable results.
Skills
Digital Marketing Manager
tossdown Inc. | Lahore, Pakistan
Nov 2020 to
Sep 2021
Developed and executed SEO and PPC
strategies For lead generation.
Setup Tracking to identify areas for
improvement and optimize marketing efforts.
Maintained positive client relationships by
providing clear communication
Making Marketing initiatives, such as social
media campaigns, content marketing strategies,
or email marketing automation.
Google Ads
Shopping Ads
Data Analysis Tracking
Facebook Advertising
Marketing Strategist
Search Engine Optimization
Reporting
Social Media Marketing
WordPress Website Development
Certifications
Google Ads Display Certification
Shopping ads Certification
Google Ads Measurement
Certification
Experiences
Education
Marketing Team Lead Cresset
Technologies | Lahore, Pakistan
Feb 2019 to
Sep 2020
Bachelor of Business Administration BBA, Marketing
Oct 2015 - July 2019
Led a team in executing SEO, social media
marketing, and Google Ads campaigns.
Developed strategic marketing plans that
increased online brand visibility for clients.
Implemented upselling techniques within digital
marketing strategies, leading to boost in sales
Took 40 professional courses in the field of
Marketing, Human Resource and Public
Administration
Attended 10+ professional development
workshops
Organized University Level 2 days event
with an audience of 4500 participants
Overseeing digital marketing initiatives for a
portfolio of fashion brands.
SOME OF MY FREELANCE PROJECTS
Google Ads Expert (Mar 2021 till Nov 2021)
Real Estate Agency
Brief: The client is a from Real Estate Agency specializing in luxury properties in the New York City area
Objective: The primary goal was to increase property inquiries and scheduled viewings.
Strategy: Implemented various search campaigns, creating targeted ad groups to attract potential buyers and renters
to the agency's listings.
Monthly Ad Spend Budget: $3,000 to $3,500
Results: Achieved a 40% rise in property inquiries and a 25% increase in scheduled viewings, while ensuring an
impressive ROI and enhancing the agency's market presence.
Media Buyer (Sep 2021 till June 2022)
Online Grocery Store
Brief: Client have a Online Grocery Store, offering a wide range of products with a focus on organic and locally-sourced
items, London Uk
Objective: The key objective was to boost online sales and increase customer acquisition, particularly targeting healthconscious consumers and busy professionals.
Media Buying Strategy: Focusing on high-impact search and social media campaigns. Segmented audiences based on
shopping behavior and interests, and implemented geo-targeting to reach potential customers in high-density urban
areas.
Monthly Ad Spend Budget: $4,500 to $5,000
Results: Successfully propelled a 50% increase in online sales and a 30% growth in new customer sign-ups.
Google Ads & SEO Expert (Nov 2022 to-date)
E-Commerce Dropshipping Store
Brief: E-Commerce Dropshipping Store in eco-friendly home goods, with a focus on the U.S. market.
Objective: The main goal was to drive online sales and increase customer acquisition rates.
Strategy: Implemented a multi-platform digital advertising strategy, utilizing Facebook and Instagram ads for broad reach, and
Google Shopping ads for targeted product visibility.
Monthly Ad Spend Budget: $2,500 to $3,000
Results: Achieved a 72% increase in monthly online sales and a 35% growth in new customer sign-ups. The targeted ad
campaigns also improved the website conversion rate by 20%.