Uana Coccoloni

Uana Coccoloni Tampa, FL • - •-• linkedin.com/in/uanacoccoloni • www.uanacoccoloni.com Building Brands, Crafting Marketing Strategies, and Nurturing Teams Accomplished and results-driven Marketing Professional with a proven track record of driving strategic marketing initiatives that accelerate business growth and enhance brand visibility. With a unique blend of creative vision, data-driven decision-making, and leadership, I have consistently delivered an increase in revenue of at least 30%, a 25% increase in brand recognition, and increased digital marketing ROI by 35% through innovative strategies and automation. WORK EXPERIENCE Curation Health • 04/2022 - 08/2023 Healthcare Technology SaaS Chief Marketing Officer • Orchestrated the rebranding of the Curation Health website, resulting in a 150% increase in traffic, a 75% increase in sessions, a 90% rise in new users, and a 95% reduction in bounce rate. • Strategically devised and oversaw the digital strategy for the Curation Health brand, leading to a 400% upswing in impressions and a 55% boost in click-through rate. • Effectively formulated, led, and managed the communication and content strategy, culminating in a 275% increase in audience engagement. • Formulated Go-to-Market strategies aimed at bolstering brand recognition, elevating visibility, actively engaging key target demographics, and fostering growth by 50%. andros • 03/2021 - 04/2022 Healthcare Technology SaaS Vice President of Marketing • Led the vision, strategy, and execution of comprehensive end-to-end marketing campaigns and initiatives, encompassing media, brand, product, and solution marketing, content and thought leadership, campaigns, demand generation, digital marketing, events, public relations, and strategic communications. • Formulated and executed a comprehensive digital strategy for the andros brand, products, and services, resulting in a 460% surge in impressions, a 900% increase in conversions, and a MQL to SQL conversion rate of 60%. • Crafted the overarching communication and content strategy, including email, social media, blogs, and white papers. Achieved impressive results: publishing 2 blogs per month, 1 white paper per month, and an over 1000% increase in open rates and a 450% improvement in click-through rates. • Developed and managed multi-channel marketing plans and budgets to ensure optimal resource allocation and campaign effectiveness. gen.video • 09/2020 - 03/2021 Influencer Platform Brand Marketing Consultant • Crafted a tailored marketing strategy that encompassed market research, target audience analysis, and a multi-channel marketing approach. • Developed a comprehensive brand identity and strategy that was used to establish gen.video as leaders in their industry. • Built an infrastructure for scalability driving an increase in revenue of 50%. Ecosense • 05/2019 - 07/2020 Light Technology Vice President, Marketing • Developed a comprehensive content strategy and plan, encompassing video, social media, webinars, and email communications, resulting in an impressive 110% increase in audience engagement. • Oversaw the development and global execution of the brand strategy to generate heightened awareness through integrated marketing initiatives and campaigns, resulting in an increase in demand generation of 25% across all channels. • Managed a diverse team comprising marketing professionals, graphic designers, UX/UI experts, and product designers, fostering collaboration and innovation. • Implemented efficient marketing systems and platforms, streamlining operations and enhancing overall organizational productivity. United States Hospitality Group • 07/2018 - 04/2019 Quick Serve Restaurant Group Head of Marketing • Spearheaded the complete brand development process for two new Quick-Service Restaurant (QSR) concepts, namely LiftOff Coffee & Tea and Hickory Bird, exclusively tailored for Walmart Supercenters. • Formulated a comprehensive strategy and executed a robust plan for all in-location and external marketing materials. This effort led to the successful launch of eight LiftOff Coffee & Tea locations and one Hickory Bird location, significantly boosting brand awareness and driving foot traffic to each site. • Orchestrated and directed all facets of external communication, ensuring alignment with corporate identity and strategic directives, thereby reinforcing the organization's brand and messaging coherence. Webcollage • 02/2016 - 03/2018 Content Syndication Platform Vice President, Marketing & Communications • Designed and executed a comprehensive content strategy encompassing social media channels, monthly newsletters, webinars, and email campaigns. Achieved month-over-month growth in engagement and interaction, boasting a 50% increase. • Strategically devised and managed digital campaigns, resulting in an exceptional 200% increase in company and platform visibility. • Developed and executed all product marketing initiatives, including messaging and positioning, aligning them with the company's strategic objectives. Cardiovascular Research Foundation • 02/2015 - 01/2016 Non-Profit Head Of Marketing & Creative Services • Devised and executed the company's inaugural digital marketing campaign with a multifaceted approach: driving awareness through display ads, expanding reach via keyword development, fostering engagement, and conducting data analysis to enhance conversions. The campaign yielded remarkable results, including 7.5 million ad impressions, 18,000 visitors, and an impressive 6.3% conversion rate. • Formulated a comprehensive content strategy that encompassed social media channels and email campaigns, delivering consistent monthly growth of 4% and achieving an outstanding 49% overall growth in engagement throughout 2015. • Designed and executed strategic marketing plans that led to a substantial 10% increase in attendance at medical conferences. Delete Blood Cancer • 11/2012 - 02/2015 Non-Profit Director Of Marketing • Oversaw the development, implementation, and tracking of a comprehensive integrated marketing brand and communications plan. • Reformulated strategic offline and online initiatives tailored to generate heightened awareness and foster customer engagement. • Established quantifiable criteria and success metrics for all marketing campaigns, diligently tracked and analyzed results, and provided recommendations rooted in key insights and learnings. Truecar, Inc • 12/2009 - 02/2012 Car Buying Platform Director of Partner Marketing • Managed and optimized the consumer experience of the auto-buying platform for partner members (AmericanExpress, Bank of America, USAA, etc.) and customers, encompassing messaging, promotions, design, and communication tools. • Worked collaboratively with the Partner Management team to rigorously test, refine, and execute integrated marketing campaigns and messaging strategies for maximum effectiveness. • Created comprehensive product collateral for all business units, including FAQs, one-sheets, and other necessary product materials to support effective communication. Pom Wonderful • 01/2008 - 11/2009 CPG and Retail Director Of Marketing • Established the strategic direction for the POM Wonderful brand and spearheaded consumer marketing efforts across global channels resulting in a 25% increase in sales globallly. • Formulated the strategic framework and executed marketing campaigns to introduce the POM Wonderful brand into new markets in the Asia-Pacific region, specifically Japan and South Korea. • Developed and successfully executed the annual marketing plan, encompassing advertising, consumer promotions, packaging initiatives, trade promotions, international marketing campaigns, and product sampling. Helio, Inc • 03/2006 - 05/2007 Mobile Hardware and Software, Retail Senior Retail Marketing Manager • Crafted a comprehensive brand strategy for the Grand Opening of the inaugural Helio stores. This encompassed a detailed plan for Advertising, PR, Web, E-marketing, Point of Purchase (POP) materials, and Merchandising. • Innovative promotional programs designed to heighten awareness of the Helio brand and effectively drive traffic to major retail accounts. These initiatives included events, promotional advertising campaigns, kickoffs, as well as seasonal promotions and incentives. Apple • 09/2004 - 09/2005 Retail Manager, Retail Marketing Communications • Oversaw all facets of brand marketing communication plans, aligning with key marketing initiatives for Apple Store locations in the United States, Canada, UK and Japan. • Strategically developed and executed integrated brand marketing campaigns, encompassing collateral, point-of-sale materials, multimedia content, and presentation materials. • Collaborated closely with various teams within the Apple Retail Marketing organization, such as merchandising, visual design, store operations, and all marketing teams, to conceptualize, develop, and execute programs and events to drive brand success. • Effectively managed an annual budget exceeding $2 million, optimizing resource allocation for maximum impact. EDUCATION Bachelor Of Arts French And International Business Fairfield University • Fairfield, CT, USA VOLUNTEERING & LEADERSHIP PSYDEH Brand Lead I developed their brand identity, including a re-brand of their logo, defining value propositions, and developing messaging to support them. Wevise CMO Mentor Leading all marketing activities. SKILLS Annual Marketing Plan, Brand Awareness, Brand Development, Brand Identity, Brand Marketing, Brand Planning, Business Goals, Business Planning, Case Study, Communication, Content Strategy, Creativity, Customer Engagement, Demand Generation, Development Management, Digital Marketing Planning, Direct Marketing, Display Advertising, Distribution Channel, Driving Growth, End to End Marketing, External Marketing, Global Marketing, Go To Market Strategy, Growth Strategy, Integrated Marketing, Leadership, Marketing Campaigns, Marketing Collateral, Marketing Communication, Marketing Operations, Marketing Planning, Merchandising, Partner Relationship Management, Personalized Marketing, Product Launch, Product Management, Product Promotion, Project Management, Public Relations Planning, Retail Marketing, Sales Promotion, Sales Targets, Social Engagement, Social Media, Speaking Engagements, Strategic Marketing, Strategic Planning, Strategic Vision, Strategy Development, Thought Leadership, Web Content Development