Tymofii Pidlisnyi
Creative Strategist ⬥ Product & Innovation Strategist
| Los Angeles, CA 90004 |- |-| linkedin.com/in/tymofii-pidlisnyi |
Professional summary
Creative generalist and full-stack executor with 10+ years driving innovation in product, business development, sales, and GTM
across SaaS, e-commerce, CPG, and food-tech. Specializes in zero-to-one execution and scaling — blending creative thinking with
operational clarity. Thrives in ambiguity with a strong bias for action and a knack for turning complexity into opportunity.
Core Competencies
Product Development & UX
Systems Thinking
Lean Experimentation
User Research & Market Analysis
Generative AI Applications
AI Integration & Automation
Strategic Roadmapping
Problem Solving & Critical Thinking
Zero-to-One Execution
Go-to-Market Strategy
Business Development
Cross-Functional Leadership
Employment history
Founder and CEO
Evatar.ai
May 2024 - Present
Los Angeles, CA
Launched an AI-powered social media content automation startup and transformed it into “Eva,” a voice-to-content assistant built
for creators and professionals
● Defined
product vision and built a scalable platform with GenAI, voice synthesis, and automated publishing workflows across
Instagram, TikTok, YouTube, LinkedIn, and X
● Directed cross-functional execution (engineering, design, GTM); led an 8-person agile team through rapid prototyping cycles
● Owned product discovery, UX/UI, user research, and roadmap—driven by feedback loops, analytics, and sandbox testing
● Built partnerships and internal frameworks for AI video scripting, avatar training, and toolchain integrations (Perplexity, GPT-4,
Argil, SORA, Veo 3, ElevenLabs) to power end-to-end content automation
● Acquired 121 users and 400K+ weekly impressions in 30 days with $0 paid spend
General Manager
Elegatto
Nov 2020 - Mar 2024
Los Angeles, CA
Scaled e-commerce jewelry brand from launch to $3M ARR and international distribution.
● Tripled
revenue in 24 months by building and executing full-funnel GTM across DTC and wholesale
$300K Meta-funded partnership and drove $840K in sales via experimental ad and funnel design (2.8x ROAS)
● Built scalable outbound and retention systems, acquiring 160+ global B2B accounts
● Led cross-functional execution across UX/CX, paid, and lifecycle marketing — achieving 43% ROI on SMS, 28% on email
● Launched East Asian fulfillment hub, reducing shipping costs by 95% and supporting global expansion past 100K+ orders
● Secured
Strategy & GTM Consultant
NJF Worldwide
Feb 2020 - Mar 2024
Remote
Drove GTM strategy and scaled public sector adoption of regulated health products for a national medical distributor
● Secured
● Created
$159M COVID testing contract with NY State through strategic outreach, stakeholder mapping and regulatory navigation
bipartisan GTM frameworks aligning with zero-tolerance and harm-reduction policy models to support fentanyl screening
rollout
● Drove regulatory innovation by identifying use-case gaps and advocating for pilot programs across 3 U.S. states
● Built sales ops systems from scratch, including CRM, outreach automation, and tailored narratives for government stakeholders
Sales and Marketing Consultant
AuthorityTech
Jun 2021 - Jul 2022
Remote
Drove 20x revenue growth for PR agency serving VC-backed tech startups
● Grew
● Built
revenue from $100K to $2M and expanded client base from 11 to 87 within one year
and executed outbound, pre-sales, and CRM systems — including positioning strategy, automation, and playbooks
Co-Founder and CEO
ofNature
Dec 2020 - Mar 2022
Los Angeles, CA
Launched a sustainable CPG startup, pioneering cellulose acetate-based disposables — a format later adopted by McDonald’s.
● Raised
$150K in pre-seed funding, built beta manufacturing in Ukraine, and secured first commercial contract
● Developed GTM strategy, led product development, IP and certification processes, and navigated an orderly wind-down during
geopolitical crisis
Head of Business Development
HAY! Straws
Sep 2018 - Nov 2020
San Francisco, CA
Drove market expansion for a sustainable CPG startup, establishing it as a category leader in hospitality.
● Secured
and managed 2,000+ global B2B accounts, including Hilton, Hyatt, Marriott, Sysco, and US Foods
monthly revenue for five consecutive months, generating $4M+ in product sales
● Invented and commercialized a new product format—transforming raw reed into a scalable, manufacturable straw adopted
globally
● Doubled
VP of Sales (Promoted from Partnership Manager)
Allset Technologies
Nov 2016 - Sep 2018
New York, NY
Reinvented sales, marketing, and GTM for a struggling food-tech startup—driving rapid traction, launching new revenue segments,
and helping secure a $5M Series A, which led to my promotion to VP of Sales in 8 months.
● Transformed
a 7-person sales team into a top-performing unit, increasing monthly partnerships by 600% (from 30 to 200) through
redesigned funnels, smarter lead distribution, and creative conversion tactics
● Built a breakout outbound strategy using empathy-based messaging and psychological cues—unlocking 95% open rates and
75% close rates by speaking directly to restaurant teams’ daily realities
● Ignited cross-functional collaboration across sales, support, product, marketing, and SMM—designed a playbook that humanized
new partners through personalized incentives and coordinated activation, reducing churn by 90% and unlocking multi-location
chain partnerships
● Closed major national partnerships, including BJ’s Restaurants, launched a corporate sales segment and led the company’s
geographic expansion into multiple U.S. cities, significantly increasing market presence and recurring revenue
Education
Bachelor of Arts in Feature Film Directing
Karpenko-Karyi National University of Theatre, Cinema, and Television
Sep 2006 - Aug 2010
Kyiv, Ukraine
Certifications
Google Data Analytics Professional Certificate
2024
Tools & Platforms
AI & Automation: ChatGPT, Perplexity, ElevenLabs, RunwayML, Synesthesia, Argil, Midjourney, D-ID, Heygen, Veed.io, Luma AI,
OpusClip, Veo 3, Sora (OpenAI), N8N, Zapier
Product & Design: Figma, Miro, Typeform, Webflow, Hotjar, Airtable, Notion
Growth & Marketing: Klaviyo, Postscript, Customer.io, Meta Ads, Google Ads, TikTok Ads, Google Analytics, SEMrush
Sales Ops & Outreach: HubSpot, Pipedrive, Apollo, Lemlist, Instantly, Mailchimp, Linkedin Navigator, LinkedinHelper
E-commerce: Shopify, Amazon Seller Central, Faire, TikTok Shop, TikTok Seller Center, Etsy
Operations & Collaboration: Airtable, Softr, Notion, Asana, ClickUp, Trello, Slack, G Suite, Microsoft Office, Zoom, Loom
Data & Visualization: Google Sheets, Looker, Tableau, Mixpanel, SQL (basic), Python (basic)