Ty Rell Baker

Ty’Rell Baker Lexington, KY - tyrellbaker.myportfolio.com linkedin.com/in/tyrellbaker - Education University of Kentucky - Bachelor of Arts in Integrated Strategic Communication August 2016 - May 2020 Experience Bloc MKTG - Project Manager, Designer & Editor January 2022 - Current Designed branded assets for Anheuser-Busch digital campaigns. Developed branding assets and content for Run Pure Sports, supporting their growth into an DraftKings Affiliate partner Delivered marketing materials for Appalachian Regional Healthcare, Farmers National Bank, and WealthSouth campaigns Designed logo and jockey uniform for Showdown Kings Horse Racing LLC. FrontRunner - Marketing Director & Account Manager March 2020 - January 2022 Managed onboarding for 1000+ State Farm Insurance accounts Created social ads and repurposed webinars into short-form content Developed newsletters and FAQs to support client retention Henry Clay Center for Statesmanship (HCCS) - Social Media Manager (Internship) January 2020 - May 2020 Developed creative social media content and managed engagement across various HCCS social media platforms. Designed and published original graphics and digital content in alignment with HCCS’s media strategy to monitor and interact with social communities. Coordinated with the University of Louisville and HCC to present a Congressional Student Forum. Louisville Ballet Company - Graphic Designer (Internship) May 2019 - August 2019 Curated and created weekly graphic content for the Ballet Company to enhance branding and promotional efforts. Led the editing and development of multimedia assets for use in the late summer production of Cleopatra: Queen of Kings. Skills Design & Technical Skills: Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects) Typography, Color Theory, UX/UI, Motion Graphics, Brand Identity Design Marketing & Digital Tools: MailChimp, Google Ads, Meta Business Suite Social Media Marketing (Instagram, Facebook, X), Email Campaign Strategy Project & Collaboration: Project Management, Client Communication Creative Concept Development, Team Collaboration, Agile Workflow