TSHEPHO D. MATLHAOPE | DIGITAL MARKETING SPECIALIST
P O Box 10688, Lobatse | - |-PROFESSIONAL SUMMARY
I am result-focused web management and digital marketing specialist with 8 years of experience
managing blog content, website content, email marketing, SMS marketing, Search Engine
Marketing, Search Engine Optimazation and social media.
CORE COMPETENCIES
Website Management
Data analysis
Digital Strategy development
Email Marketing
Web performance optimization
SMS Marketing
Event Planning and Execution
Budget Management
PROFESSIONAL EXPERIENCE
Botho University
Web Management & Digital Marketing | 01 January, 2017 - Present
Oversee and maintain core web services and websites (Maintaining 5+ websites built on
various content management systems)
Develop and implement content for the web( Websites, Search Engine Marketing, Email
communications, and social media), TV screens, BULK SMSes
Develop a comprehensive paid acquisition strategy across Google, Facebook, and the
newsletters
Execute paid social media campaigns across Facebook, Instagram, Twitter, and YouTube
Study analytics in Google Search Console and identify low performing content, and
recommended solutions that improve content performance.
Launch SEO campaign for high volume and long-tail keywords
Work with P2M digital marketing budget for advertising and digital PR campaigns
Monitor online presence of more than 100k+ clients' websites and social media
management, reputation management, brand building, and search engine optimization
Coordination and planning of events like (Graduation, Open day, Media briefings, Cocktails,
dinners, conferences, and webinars
Botho University
Junior Developer and Interns Support | 01 February 2014 - 31 December 2016
Built and maintained websites and systems for clients through various platforms
Created guides to document the processes and maintain business continuity
Train users on the new systems until at least all the key users are in a position to assist a
new user to use the system.
Organized and carried out training whenever requested by the user or found necessary.
Supported the users in the systems. Ensured to keep track of all complaints about the
systems on iTracker and be sure to attend and close all items by supporting the
clients/users.
Enrolled interns into blackboard and ensure all of them know how to access the schedules
and materials.
On a daily basis assisted the interns to perform their tasks.
Conducted intern’s assignments and presentations and do weekly assessments to monitor
their progress.
Gave interns their final projects and assist them on a daily basis to work toward
completion.
Always assisted interns to get in touch with their clients and act as an intermediary to
ensure that the interns did their work properly.
EDUCATION
Management College of Southern Africa (MANCOSA) - till July 2023
MBA / Master of Business Administration
Open University (UK) - Distance Learning - July 2011 till Dec 2013
BSc (Hons) in Computing & Information Technology
National Institute of Information Technology (NIIT), Gaborone, Botswana - July 2010 till May 2011
DNIIT Honors (Software Engineering - Microsoft Technologies)
National Institute of Information Technology (NIIT), Gaborone, Botswana - July 2008 till May 2010
Honors Diploma in IT & Business Skills
Certifications, course
Google Digital Garage - (2022)
Google Analytics Individual Qualification - (2022)
https://skillshop.exceedlms.com/profiles/151ac08cbbbf4ab2b7c2
1f2862aac0e8
Google Analytics for Beginners - (2021)
https://analytics.google.com/analytics/academy/certificate/huv
A1qNQQZyaFELt882d1g
University of Cape Town - UCT Digital Marketing online short course (2019)
REFERENCES
Ms. Galaletsang MaseBotho University,
Manager, Information Systems Department (IS)
Contacts: - ext 439,
Cell Phone: -
Email:-Mr Tebogo Matebesi Botho University,
Former Manager, Marketing Department
Contacts: -
Cell Phone: -
Email:-
