Tsega Desta

Tsega Desta SUMMARY Mid-level marketing and operations professional with experience leading event campaigns and building digital marketing initiatives. Delivered promotional campaigns for events attracting 100‑300+ attendees at Pathway City Church, and co‑founded a digital agency that generated social media reach to over 1,500 accounts in its first week. Skilled in creating branded content, managing cross‑functional teams, and driving measurable audience engagement. Ready to leverage this blend of event marketing and digital strategy expertise to boost brand visibility and growth for the organization. EXPERIENCE Pathway City Church | Event Marketing & Operations Lead October 2025 – Present • Develop and execute promotional campaigns for 100–300+ attendee events using Canva and CapCut to create digital content, print collateral, and pre-event advertising, resulting in consistently full-house attendance • Create branded marketing materials—including flyers, social media graphics, and video content and boost online engagement and ticket registrations • Capture and produce event photography and video assets with professional equipment, then edit and distribute them via social channels, expanding post-event content reach STYRN Social | Co-Founder & Financial Lead June 2025 – Present • Co-founded a digital marketing agency with a 5-person team, while shaping strategy, creating content, and conducting client outreach, which secured the agency’s first client contracts and established a sustainable financial process • Launched social media campaigns that reached 1,500+ accounts and gained 45 engaged followers within the first week • Build brand presence by developing business plans with the Systems Development Life Cycle and collaborating weekly on marketing initiatives, which boosted brand awareness and generated new client inquiries AT&T | B2B Sales Executive October 2025 – January 2026 • Engaged with an average of 65 business prospects daily, identified their needs, and promoted AT&T’s mobility and connectivity solutions, which helped expand the qualified prospect pool • Built and managed 15+ targeted outreach sequences in Salesforce CRM, generating qualified leads and contributing to sales pipeline growth • Delivered consultative sales pitches that highlighted value propositions and tailored business solutions for prospective clients, leading to increased interest and follow-up meetings • Participated in sales and leadership development training focused on B2B strategy, product knowledge, and account management, strengthening my ability to close deals and manage accounts Ethiopian Evangelical Believers Church | Summer Camp Director May 2025 – July 2025 • Directed a team of 29 teachers and helpers, using MS Office to assign staff to duties, classes, and electives based on their preferences and strengths, which improved staff alignment and reduced scheduling conflicts • Managed registration for 208 students with Excel and Breeze, oversaw elective placements, created schedules, reviewed lesson plans, and handled student discipline, resulting in a smoother enrollment process and fewer scheduling errors • Led daily team meetings, used email and Teams to keep parents informed, and coordinated special events such as friend trips and fun days, which boosted parent satisfaction and increased event participation Ethiopian Evangelical Believers Church | Vacation Bible School Director May 2025 – July 2025 • Oversaw a seven-member planning committee and delegated tasks to more than 50 teachers, helpers, and volunteers, resulting in smooth coordination for over 300 students • Produced promotional flyers and videos, handled early registration campaigns, and ensured a safe, well-organized VBS experience • Managed supply distribution and classroom readiness through collaborative material coordination, ensuring every classroom had the necessary materials before each session EDUCATION C. T. Bauer College of Business | University of Houston Bachelor of Business Administration in Marketing Minor in Management Information Systems SKILLS & CERTIFICATIONS Skills: MS Office Suite | Systems Development Life Cycle | ArcGIS Pro | Screaming Frog | Google Ads Search | Sales Force | Canva | CapCut | Breeze | Customer service skills |multi-tasking | Analytical skills |Sales experience | Retail experience |Computer proficiency | Video Editing | Marketing Tools Proficiency | Content creation Bilingual (English/Amharic) |