Trupil Dilip Shah

Trupil Dilip Shah (Total Work Experience: 7.5 years) Goregaon West, Mumbai – 400 062 | - |-| www.linkedin.com/in/trupilshah-8808a915 Experience o 7.5 years of experience in Social Media Listening & Analytics, Qualitative analysis and ORM • Key Skills: Data Interpretation & Insights, Creating queries for project, Conversation & Sentiment analysis, Competitor analysis and benchmarking, Consumer behavior (author profiling), campaign performance, and keeping pace with industry trends • Ability to present data in a way that is simple to interpret for a non-technical audience • Managing and training team members to develop actionable insights and ideate reports for clients to take strategic business decisions Tool Experience o o o Talkwalker, Radian6, ComScore, Visible, Sysomos, Synthesio, Konnect Insights, Locobuzz, Unmetric, Buzzsumo • An active participant of Tool evaluation team (Quasar, GroupM) Well versed with capturing public data across social platforms using Java / Python scripts Keen learner of MS Excel Account Manager | Interactive Aevenues, IPG | Sep 2018 – April 2019 Client: Marketing & Insights team of Mahindra & Mahindra (Primarily with Auto), Reliance Nippon, IDFC Bank, Castrol, FedEX, NSE etc. o o Monitor and evaluate social media results on a daily/weekly/monthly basis in coordination with client goals and benchmarks Developing data-driven insights and collaborating with the account teams to provide ever-evolving strategy Data Analyst | Quasar, GroupM | Since March 2015- May 2018 Client: Marketing, Programming & Insights team of Sony Entertainment Television and Associated channels SABTV, MAX, MAX2, SPN Motion Pictures etc. o o o o Conducting social analytics for live television on weekly / monthly basis & providing actionable insights Top shows/characters, show/character analysis, audience behavior, plot feedback, campaign analysis Pre and Posts analysis of upcoming TV shows and theatrical releases of Sony Pictures Networks Competitor benchmarking, Providing actionable insights for social media marketing / programming content Senior ORM executive | Pinstorm | May 2012 – March 2015 Client: ICICI Bank, ICICI Home Search, Wipro, Vedanta Group of Companies (Cairn India), Cadbury, NSE • Representing client’s brand & managing their reputation in the online space, tracking customer experiences, taking proactive actions in timely & concise manner, gaining online insights and creating reports Social media executive | Interface Business Solutions | Dec 2010 – Dec 2011 Client: Tata Photo, Tata Docomo, Tata Walky, Tata Indicom, Virgin mobile, Head & Shoulders India & Bingo Tataphoton, Tataindicom, Tatawalky, Head & Shoulders India, Suhel Seth’s website • Managing social media presences of brands, social media monitoring, handling customer queries, optimizing YouTube videos' visibility Past Work Experience Operations associate at Bright Outdoor Pvt. Ltd. • Coordinating with production and finance department, assisting media planners, maintaining outdoor advertisement records Research Associate Intern at OmArk ad agency Pvt. Ltd • Conducting Primary & Secondary research for Green Leaf Hospital & Suresh Eye Clinic Education • Post-Graduation Diploma Management : KC College of Management Studies (2010) – First Class • BMM Graduate: N.K College Mumbai University (2009) - Distinction Technical Education & Skills • Diploma in Digital Marketing (SEO, SMO, PPC, Google analytics & Word Press): Operating Media (2014) • Proficient in M.S Office (Excel, PowerPoint, Word), HTML, Photoshop, Dreamweaver, FTP Achievements: Awarded by K.C college of management studies for ranking 1st in Media Planning About Me • Analytical mind with keen sense of observation • Ensuring adherence to delivery timeline • Can work under pressure situations. Ability to manage the critical deliveries • Love solving technical issues • Sincere & dedicated towards work Regards, Trupil D. Shah Page 2