Troy Mc Donald

For over 8 years, I have thrived in the dynamic world of digital marketing, consistently pushing boundaries and achieving exceptional results for businesses across diverse industries. My expertise is not just in navigating the ever-evolving digital landscape – it's about shaping it to deliver measurable growth. I'm not just a marketer; I'm a digital architect, building robust and intelligent marketing ecosystems.

My foundation is deeply rooted in core digital marketing principles. I've honed my skills across the full spectrum of digital channels, from crafting compelling SEO and SEM strategies that capture targeted traffic, to developing engaging social media presences and content marketing initiatives that build lasting brand loyalty. I understand the nuances of email marketing, the power of data-driven analytics and the critical importance of a holistic, integrated approach. My toolkit is comprehensive, encompassing everything from the established giants like Google Analytics and Adobe Marketing Cloud to the latest emerging platforms.

However, my passion truly lies in leveraging the transformative power of Artificial Intelligence to revolutionise marketing. I'm not just observing the AI revolution – I'm actively building within it. I specialise in designing and implementing custom AI-powered automations that streamline workflows, personalise experiences at scale, and unlock deep, actionable insights from complex data sets. From automated campaign optimisation and predictive customer journey mapping to AI-driven content creation and hyper-targeted messaging, I empower businesses to work smarter, not harder.

My approach is strategic and results-oriented. I focus on building sustainable, future-proof marketing strategies that deliver tangible ROI. I work collaboratively as part of senior leadership, taking the time to deeply understand unique business objectives, target audiences and competitive landscapes. My goal is to become an extension of your team, a trusted partner who brings not just expertise, but also a proactive, innovative and results-driven mindset to every project.