TRISTAN
FINNEMORE
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Johannesburg, GT 2090
SKILLS
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Hubspot
Email Marketing
Social Media campaigning
SEO
Asset Management
Big Data
Budgeting
Business Process
Conversion
CRM
E-Commerce
Email
Workflow Management
Information Systems
Marketing
Reporting
Sales experience
Salesforce.com CRM
Strategy
EDUCATION
Hubspot Academy
January 2017
Johannesburg Inbound Marketing
Bond University
December 2004
Bachelor of Information Systems
PROFESSIONAL SUMMARY
I love all things bright and digital.
High experience in developing a digital journey through implementation
of acquisition strategies.
Identifying and delivering on opportunities presented through digital
avenues, and responsible for origination of new business opportunities
in the digital/tech space.
This includes, but is not limited to;
• Align Marketing, Sales and Technical channels to ensure successful
campaign implementation,
• Managing Digital analytics,
• Identify and implement strategies to address client life cycle
journeys,
• Drive Digital conversion channels,
• Development and implementation of digital client retention
strategies,
• Big Data Analytics across the group.
WORK HISTORY
EasyEquities - VP Digital Assets
Johannesburg 11/2016 - Current
Supporting The Purple Group (EasyEquities, GT247.com, Emperor Asset
Management) on its digital journey through the development and
implementation of Purple Groups group wide strategy.
Identifying and delivering on opportunities presented through digital
avenues, and responsible for origination of new business opportunities
in the digital/tech space for the group.
This includes, but is not limited to;
• Management of Digital Warrior team,
• Align Marketing, Sales and Technical channels to ensure successful
campaign implementation,
• Managing Digital analytics,
• Identify and implement strategies to address client life cycle
journeys,
• Drive Digital conversion channels,
• Development and implementation of digital client retention
strategies,
• Big Data Analytics across the group.
• Member of Group MANCO
GT247.com - Head of Online Sales
Johannesburg 05/2013 - 11/2016
Responsible for the running of the online sales and CRM department.
Reporting to the CEO.
Managing the departments targets and budgets while focusing on:
Conversion and Acquisition of clients, retaining existing clients and
building relationships.
Day to Day running of Salesforce.com and development of application to
streamline processes.
Experienced VP of Digital Assets
with a demonstrated history of
working in the financial services
industry. Skilled in Business Process,
Budgeting, Banking, Sales, and
Customer Relationship Management
(CRM). Strong sales experience with
a Bachelor of Information Systems
focused in E-Commerce from Bond
University.
CERTIFICATIONS
Hubspot Inbound Marketing
First Level Financial Regulatory
Exams - Key Individuals
First Level Financial Regulatory
Exams - Representatives
GT247.com - Regional Sales Manager
Johannesburg, GP • 09/2012 - 05/2013
Responsible for the running of the Gauteng Sales Department, reporting
to the Head of Sales.
Managing the regions targets and budgets while focusing on:
Conversion and Acquisition of clients, retaining existing clients and
building relationships, maintaining the high level of service our clients
have been accustomed to, 1 on 1 meetings, Travel.
GT247.com - CRM & Sales Performance Manager
Johannesburg, GP • 01/2005 - 09/2012
Salesforce.com CRM implementation and development.
Implementation of CRM change management within the group.
Development and active running of Sales incentive system.
Monthly reporting on Groups Sales performance
GT247.com - CRM and Sales Performance Manager
Johannesburg, GP • 01/2005 - 09/2012
ADDITIONAL INFORMATION
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VP Digital Assets at Purple Group, Johannesburg Area, South Africa
Supporting The Purple Group (EasyEquities, GT247.com, Emperor
Asset Management) on its digital journey through the development
and implementation of Purple Groups group wide strategy.
Identifying and delivering on opportunities presented through digital
avenues, and responsible for origination of new business
opportunities in the digital/tech space for the group. This includes,
but is not limited to; Management of Digital Warrior team, Align
Marketing, Sales and Technical channels to ensure successful
campaign implementation, Managing Digital analytics, Identify and
implement strategies to address client life cycle journeys, Drive
Digital conversion channels, Development and implementation of
digital client retention strategies, Big Data Analytics across the
group. Member of Group MANCO Head of Sales at Purple Group,
Johannesburg Responsible for the running of the online sales and
CRM department. Reporting to the CEO. Managing the departments
targets and budgets while focusing on: Conversion and Acquisition of
clients, retaining existing clients and building relationships. Day to
Day running of Salesforce.com and development of application to
streamline processes. CRM & Sales Performance Manager at
GT247.com, Johannesburg Salesforce.com CRM implementation and
development. Implementation of CRM change management within
the group. Development and active running of Sales incentive
system. Monthly reporting on Groups Sales performance
