TRISH ABBOT-. Los Angeles, CA-| linkedin.com/in/trishabbot | www.trishabbot.com
EXECUTIVE SUMMARY
Proven track record as multifaceted brand guardian, building and leading cross-functional teams
in 360 marketing communications. My experience combines creative, analytics and strategic insight to
help tell stories, build partnerships, grow audiences and drive revenue. Start-up experience with a left/right
brain approach leading projects, campaigns and digital engagement from strategy and planning all the way
through execution and delivery.
+ Team/Client Leadership
+ Integrated Marketing
+ Brand Marketing
+ Strategic Alliances
+ Product Development
+ P&L Management
+ Go-to-Market Planning
+ Social Media Marketing
WORK EXPERIENCE
VP, Brand Marketing Jan. 2018 – Present
The Who’s There Group, 6080 Center Drive, Los Angeles, CA 90045
Led time-sensitive corporate transition and relaunch of newly acquired brand
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Managed marketing operations for 200+ products including advancing the brand voice,
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design, e-commerce and manufacturing for DTC and wholesale channels
Using data-driven analytics to support decisions, identified cohesive and authentic
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brand voice resulting in positive exposure, customer loyalty and retention
Led multi-disciplinary teams in content creation ensuring brand standards were met across
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multiple channels, including email, paid and brand-owned social, advertising and events
Responsible for all visual merchandising across website, social media platforms,
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campaign collateral, and retail marketing
Developed and managed relationships with brand partners, oversaw cost, and
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timelines resulting in improved communications and streamlined operations
Owned budget planning and resource allocation for successful brand launch
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VP, Brand Marketing Aug. 2009 – December 2017
Knock Knock, 1633 Electric Avenue, Venice, CA 90291
Responsible for translating company vision into effective content and community building
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strategies to drive authentic and cohesive brand message
Increased sales in key product categories by creating opportunities, identifying marketplace
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objectives and growing consumer acquisition
Led DTC and wholesale digital initiatives, including new website and email marketing
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Directed cross-functional teams within the digital space to drive website traffic and increase
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customer acquisition via brand partnerships, influencer outreach and social campaigns
Effectively allocated resources focused on workflow and successful project management
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Managed and collaborated with third-party agencies to plan and oversee successful
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product activations and digital marketing campaigns all with cohesive vision
Fostered creative culture and mentored high-performing team with clear path for growth
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VP, Creative Services Aug. 2004 – July 2009
Knock Knock, 1633 Electric Avenue, Venice, CA 90291
Integral role of transitioning company from start-up to mid-size organization
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Collaborated with key retail partners such as J. Crew, Target, and Urban Outfitters on
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brand-focused product development while helping evaluate future company endeavors
Leveraged creative services experience—promoted to VP, Brand Marketing in 2013
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Creative Director Aug. 2000 – July 2004
Zeesman Communications, 6255 W Sunset Blvd. suite 1040, Los Angeles, CA 90028
Guided brands in developing compelling voice and message via design and digital engagement
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Worked closely with account and business teams to ensure client satisfaction and revenue growth
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Client portfolio included architecture, non-profit, entertainment, and hospitality industry
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EDUCATION
San Francisco State University, San Francisco, Communications, Bachelor of Arts
