Tris Hussey

Tristram C. Hussey Cell:- E-mail:-http://www.trishussey.com/ http://www.linkedin.com/in/tchussey • • • • Over 20 years of online marketing experience Experienced digital marketing professional and leader Content marketer experienced in copywriting, editing, and strategy Led teams to launch, deploy, and support websites for Infobip, Microserve, Samsung Canada, Glaxo Wellcome, GlaxoSmithKline, YVR Airport, The Urban Peasant, Media2o Productions, eCrypt Technologies, and SoMedia Networks (now VidWrx) PUBLISHED WORKS: Create Your Own Blog (Sam’s) 1st ed 2009, 2nd ed 2012 Using WordPress (Que) 2011-12 Sam’s Teach Yourself Foursquare in 10 Minutes (Sam’s) 2010 WordPress Essentials (video) (Que) 2011 Absolute Beginner’s Guide to WordPress (Que) 2014 Introduction to Social Media module for UBC Continuing Studies online certificate program in Social Media Infobip Communications, Content Marketing Manager • • • • • • • • • • • Microserve, Marketing Manager • • • • • - Developed North American and Global Content Marketing strategy Contributed to the North American marketing strategy Contributed to the Global marketing strategy Optimized social profiles from global to North American audience Lead author on the Infobip blog Lead editor on Infobip blog Created collateral for inbound and outbound sales prospecting Drove solutions-focused content development for products and services Authored the 50 page book “The Marketer’s Guide to Omni Channel Communications” Developed content to support the lead nurture buying cycle Matched and tailored content to buying personas and ideal customer profile - Launched digital, social, and content marketing initiatives Created structure for SEO growth on all web properties Introduced single CTA landing pages using Unbounce Led creation of the value propositions and customer segmentation on new managed IT services and cloud data services using the Business Model Canvas and Value Proposition Canvas models Moved company from events-based marketing to broader marketing initiatives (telemarketing, email marketing, direct mail) 1 Resume: Tristram (Tris) Hussey Digital, Content, and Social Media Marketing Consultant • • • • • • - Three-time best-selling author (Create Your Own Blog, Using WordPress, Absolute Beginners Guide to WordPress) Developed and executed digital media plans for Samsung Electronics, YVR Airport, SoMedia Networks, Wizard World Comic Cons, and others. Canada’s first professional blogger Published in leading technology publications like MacLife, The Next Web, Future Shop Tech Blog, Cult of Mac, LifeHack.org, iPhoneHacks, and Business in Vancouver Specializes in editorial, opinion, and technology reviews (hardware, software, gear, and gadgets) Expert in mobile computing and mobile applications Selected Clients & Major Projects: Samsung Electronics, UX Team, Content development Nugg Solutions Corp (see below) Content Manager, SoMedia Networks Instructor and Online Class developer, UBC Continuing Studies Instructor New Media Program, BCIT One of original five Future Shop Tech Bloggers Editor-in-Chief, iPhoneHacks.com Chief Geek, Socialized Ltd. & Wizard World Comic Cons Community Manager, eCrypt Technologies Inc Editor for Canada & Lifehacks, TheNextWeb.com New Media–Social Media Specialist, Media2o Productions Partner One By One Media professional blogging agency Channel Editor and Blogger Training Manager, b5media Nugg Solutions Corp, Director of Customer Success • • • • • Simply Computing, Community Coordinator • • • • - Responsible for Customer Success, Marketing, and Support functions for collaboration and team building. Part of executive team for Nugg developing product-market fit, go-to-market strategy, and brand voice for collaboration and team building apps Implemented Customer Success, Content Marketing (Inbound marketing), and Social Media strategies Implemented systems for A/B testing of landing pages, customer onboarding, newsletters, and social media marketing. Lead writer and editor for all external facing content including website copy, blog posts, guest posts, and press releases - Managed social media presence for Canada’s largest independent Apple retailer (Twitter, Facebook, YouTube, Yelp, Pinterest) Developed and launched webinars on key Mac and Apple topics for customers Implemented Net Promoter Score survey and analysis to understand and manage customer service issues Increased Facebook likes on main Simply Computing page 170% in four months, Increased Twitter followers 20% 2 Resume: Tristram (Tris) Hussey Qumana Software - Director of Strategic Partnerships Responsible for ensuring that all strategic partnerships are executed properly and maintain/build ongoing relationships with partners. Developed pitch presentations and seminars on the benefits of business blogging. Product Manager/Chief Blogging Officer Responsible for promotion, strategy, vision, and customer relationships for the Qumana Product (offline blog editor). Public face of the product for consumer and business customers. GlaxoSmithKline and Glaxo Wellcome Canada Senior Project Manager/Analyst eBusiness • • • • International team member for global projects (Canada’s representative for projects) Ensured compliance of websites to company regulatory standards Worked with international colleagues on global projects on content management and website oversight Recommended and presented innovative and cutting-edge web metrics tools to internal, International eBusiness conference Webmaster, IT Division • • • • - - Responsible for all Internet and Intranet activities for Glaxo Wellcome Inc. Internal expert on: eCommerce/eBusiness, pharmaceutical companies and the Internet, healthcare on the Internet Developed company strategy for Internet and Intranet development Canadian representative to Glaxo Wellcome Group for international collaboration on Internet and Intranet projects EDUCATION: University of Maine Orono, ME M.S.: Institute for Quaternary Studies 1993 Interdisciplinary course of study using botany, geology, glaciology, meteorology, archaeology, and paleoecology to understand the changes to climate, geography, and human expansion during the last hundred thousand years. Colby College Waterville, ME B.A.: Major: Anthropology, Minor: Geology, Magna Cum Laude 3 1991