Highlights
Public Relations Brand StorytellingProposal Writing
Marketing Digital CommunicationContent Curation
Strategic Planning Campaign DevelopmentLeadership
Education
University of Tampa, B.A. Advertising and Public Relations, December 2014
Phi Beta Lambda (Future Business Leaders of America)
Business Education Abroad
Related Experience
Public Relations Account Executive, Paradise Advertising; St. Pete, FL---January 2018-Present
Ensures timely and relevant delivery of client news and features to media
Develops strategic communications plans to support client initiatives
Curates media kits and builds media lists
Secures coverage in relevant media outlets such as MSN Lifestyle, Meetings & Conventions, The Business Observer, and USA Today
Plans and executes media previews and familiarization trips
Coordinates blogger and social media influencers
Identifies key influencers in target markets
Fosters relationship with clients and ensures timely communication and reporting
Works closely with account services team to ensure projects adhere to established budget
Organizes media preview events for clients
Manages PR coordinator and interns
PR and Content Strategist, Marketopia; Clearwater, FL---November 2016-January 2018
Played an active role in creative meetings with clients to develop digital content strategy
Curated content for both agency and digital newsletters, social media, and blogs
Developed marketing content including brochures, whitepapers, case studies and direct mail
Responsible for delivering measurable growth in online audience growth and engagement
Leveraged strategic brand storytelling to improve client positioning within their market
Researched and develops content to rebuild client websites
Collaborated with design and SEO teams to ensure website launches meet client expectations
Performed audits and makes public relations and social media recommendations to client
Wrote and pitched press releases to relevant media outlets
Responsible for refreshing content team template library
Developed content for monthly agency and client campaigns
Supported team members in meeting deadlines
Responsible for reviewing junior content developer and intern work
Integrated Marketing Coordinator & Brand Project Manager, PDQ; Tampa, FL---July 2016-November 2016 (Contract)
Worked with social media manager to curate content for social platforms
Managed blog, website content and media releases
Worked with marketing team to develop strategic brand campaigns
Managed and approved marketing requests from 55 locations
Coordinated creative requests and creates work-back schedules to ensure project completion
Played a major role in local event planning (including partnerships with Tampa Bay Lightning. 4Rivers, as well as socials for local bloggers and news writers)
Managed grassroots efforts with local non-profit organizations
Responsible for creating and managing marketing and content timelines and ensuring adherence to budget
Worked with vendors to ensure marketing assets appear in all 55 restaurants on schedule
Updated and sent marketing budget sheets, customer complaint/feedback, and yelp review reports
Content Strategist Swim Digital Group; Tampa, FL---March 2016-July 2016 (Contract)
Served as a liaison between account manager and creative team
Developed digital strategies for agency and clients
Developed strategic campaign concepts and writes creative briefs for clients
Worked with account manager and lead graphic designer to produce communications plans for clients
Translated Secret-shopper reports into actionable task-force solutions to improve customer experience
Analyzed and responded to RFPs
Curated original content for agency blog and social media
Responsible for editing and approving intern-created social media calendar and content
Marketing & Proposal Coordinator, Cale America; Tampa, FL---August 2014-February 2016
Contributed to internal content syndication regularly
Developed marketing collateral for sales team
Wrote press releases for product updates and company news
Developed current visual and brand consistency standards for writing department
Analyzed and responded to nationwide RFIs and RFPs and adheres to non-negotiable deadlines
Responsible for creating and editing individual and collaborative proposals complete with technical and pricing information, for current and potential clients
Played an integral role in the standardization of company proposal methodology
Collaborated with engineering, sales and business development departments on large scale contracts ranging from $10,000-250,000, all of which require ongoing support
Campaign Project Leader, NEDA Walk Tampa Bay; Tampa, FL--- November 2012-February 2013
Developed press kit and wrote content for video PSA
Organized large scale fundraising event, designed sponsor package and initiated sponsor relationships
Responsible for editing team members' work prior to public release
Contributing Writer, The Minaret; Tampa, FL---October 2010-February 2012
Wrote current event stories for hard news section of print and online edition
Minaret received multiple awards during this time including recognition of excellence from the Associated College Press and Sunshine State Award for Best College Paper
