Tricia Gately Mackey

Tricia Gately Mackey Marketing Operations & Project Management Leader | Cross-Functional Execution | Workflow Optimization Chicago, IL •- •-• LinkedIn Marketing operations and project management leader with deep experience driving execution, streamlining workflows, and aligning cross-functional teams around strategic initiatives. Skilled in managing complex programs from planning through delivery—enhancing team performance, resource efficiency, and operational clarity. Proficient in CRM implementation, process optimization, and KPI tracking to support scalable, results-driven operations. Thrive in fast-paced, high-growth environments with a focus on precision, problem-solving, and executional excellence. CORE COMPETENCIES Marketing Operations • Project Management • Workflow Optimization • Process Improvement • CRM Systems Implementation • KPI Dashboards • Performance Reporting • Budget Management • Resource Allocation • Stakeholder Alignment • Cross-Functional Collaboration • Team Enablement & Leadership WORK EXPERIENCE Platform and Marketing Operations​Project Manager​ Samsung Next (Venture Capital Arm of Samsung)​ ​ ​ ​ ​ 02/20 - 08/22 ●​ Managed executive programs for 200+ portfolio companies, fostering partnerships, driving collaboration, and elevating brand visibility within the innovation ecosystem. ●​ Produced grassroots activations and conference-adjacent events, boosting portfolio visibility, sparking new partnerships, and deepening engagement in tech and VC networks. ●​ Led CRM deployment and team training, streamlining workflows, improving KPI visibility, and aligning business development efforts across the portfolio. ●​ Spearheaded corporate website redesign, delivered ahead of schedule and under budget, enhancing brand positioning and user experience for portfolio growth and investor relations. ●​ Directed content strategy and multi-channel campaigns, boosting brand awareness and supporting business development through thought leadership and audience engagement. Marketing, Events, and Branding Consultant​ Multiple Clients​ 09/17 - 11/19 ●​ Developed and executed tailored marketing strategies for media companies, influencers, and entrepreneurs, driving brand growth, audience engagement, and revenue support. ●​ Led content development, email marketing, social campaigns, and event planning initiatives to meet client goals across industries and platforms. ●​ Managed cross-functional projects from strategy through delivery, ensuring client success through alignment, accountability, and performance optimization. Director of Content Marketing​ Guaranteed Rate​ 08/16 - 07/17 ●​ Led integrated content strategy across web, email, sales enablement, and PR, driving brand visibility, lead generation, and audience engagement. ●​ Managed cross-functional creative teams to deliver high-impact digital campaigns aligned with business goals and brand strategy. ●​ Project-managed the Guaranteed Rate mobile app, serving as product owner for customer-facing UX—leading cross-functional collaboration to enhance functionality, usability, and digital experience. ●​ Directed end-to-end website redesign using agile workflows—enhancing UX, functionality, and digital brand cohesion. ●​ Oversaw media strategy for Guaranteed Rate Field/Chicago White Sox partnership, earning 100+ placements and 45K+ social media engagements. ●​ Produced branded events for corporate and field teams, strengthening customer retention, employee engagement, and brand affinity. ●​ Created mission-driven video storytelling series for the Guaranteed Rate Foundation, elevating philanthropic visibility and supporter engagement. Director of Marketing & Partnerships / Content Strategist​ Federated Media Publishing, Inc. – A Media General Company​ 10/10 - 08/16 ●​ Developed and executed integrated communication strategies, contributing to 30% YoY growth across a network of 1,000+ online publishers. ●​ Led strategic partnerships and business development efforts, accelerating revenue through consultative sales and custom content solutions. ●​ Managed and mentored a 20+ person team across sales, marketing, and content—driving collaboration, performance, and professional growth. ●​ Directed recruitment and onboarding of editorial and creative talent, building agile, high-performing teams for ongoing and project-based initiatives. ●​ Launched and led Citibank’s multi-year, multi-million-dollar Women & Co. platform, overseeing editorial strategy, distribution, staffing, and full budget ownership. ●​ Generated 60+ monthly client proposals, supporting $26M in potential revenue through tailored, insight-driven programs. Director of Marketing​ Discover Media​ 11/07 - 10/10 ●​ Led multi-channel media and advertising strategies, increasing brand visibility and generating $5M+ in incremental annual revenue across print and digital channels. ●​ Produced 20+ annual events, including Capitol Hill energy panels and NSF-backed university partnerships at MIT, Harvard, Carnegie Mellon, and Yale. ●​ Created and led a multi-year Comic-Con Sci-Fi series, scaling attendance to 7,500+ and driving major fan and industry engagement. ●​ Developed annual SXSW thought leadership panels, elevating brand authority and audience reach. ADDITIONAL EXPERIENCE ●​ The Wall Street Journal – Sales Development Director -) ●​ Condé Nast / Parade Magazine – Senior Marketing Manager & Sales Executive -) ●​ Time Inc. (Fortune & GOLF Magazines) – Marketing Manager -) TOOLS & EDUCATION Technical Skills & Software Salesforce, Hubspot, Affinity, JIRA, Asana, Airtable, Hootsuite, Sprinklr, Sprout Social, Microsoft Project Bachelor of Arts in Psychology, Business Minor University of South Carolina