TREVOR ZELMAN-
LinkedIn
Writing portfolio
- ◇ Open to relocation
SUMMARY
Content designer with 7+ years of experience in content writing and digital strategy. Published writer of 200+ features (user
guides, in-app tooltips, website pages, white papers, etc.) for industry leaders. Crafts deeply user-centric copy that draws
customers in. First-class editor with impeccable attention to detail. Highly creative, comes at problems with fresh perspectives.
EXPERIENCE
Bhutan Center for Media and Democracy
Communications Consultant
●
July 2023 – January 2024
Thimphu, Bhutan
Leveled up communications across the board for this premiere NGO in the world’s youngest democracy: taught four
in-depth content writing workshops, emphasizing AI tools; initiated several key projects, including a national mentorship
program for aspiring female politicians; initiated a full website revamp and rewrote the Give2Asia fundraising content.
Wells Fargo Bank
March 2022 – December 2022
Senior Content Strategist
San Francisco, California
● Dramatically eased the onboarding and loan approval process for enterprise clients by digitizing dozens of legacy paper
documents into intuitive, well-segmented steps. Worked closely with designers to iterate improvements in Figma.
● Wrote succinct, brand-aligned UX copy and placed it strategically within onboarding flow to obviate client pain points.
Wells Fargo Bank
September 2019 – September 2021
Content Designer
San Francisco, California
● Wrote and edited 40+ short-form tutorials about a wide range of trade-related financial products, from letters of credit
to collections, to educate clients on best use of a portal trusted by hundreds of companies globally (CEO Trade).
● Hosted 30 live audio training sessions to deepen clients' product knowledge and give a human voice to the portal.
Western Union Digital
January 2018 – November 2018
Content Strategist
San Francisco, California
● Designed country-specific in-app tooltips into the money transfer flow, translated into as many as 40 languages, writing
unambiguous UX copy that secured uptake of a then-new product (direct money transfers from bank accounts).
● Secured leadership buy-in for 10+ additional content deliverables and forestalled multiple localization/translation issues.
MyBhutan
January 2016 – April 2017
Lead Writer
Thimphu, Bhutan
● Consulted on all critical communications and wrote 50+ articles for mybhutan.com, explaining the unique culture and
lands of this remote Himalayan nation in an approachable tone that piqued tourists’ interest in visiting.
● Generated goodwill among locals by writing about various in-country initiatives, including the royalty-sponsored Druk
Wangyel Festival and the indigenous crafts sold through Tarayana Foundation (Bhutan's largest NGO).
Wells Fargo Bank
February 2014 – November 2015
Communications Consultant
San Francisco, California
● Wrote 40+ user guides, tip sheets, and FAQs for use by the bank’s 500+ recruiters, aligning voice and tone with brand
standards. Initial four-month contract extended multiple times into a 21-month tenure due to superior performance.
● Conceived and wrote two widely-adopted features for recruiters: a 60-page online guide for their PeopleSoft
applicant-tracking software; and Recruiter Central online channel, which became their favored mode of communication.
Salesforce
July 2012 – July 2013
Copyeditor
San Francisco, California
● Edited 200+ documents published by the Training & Certification department (e-learning courses, instructor-led
training), ensuring all materials were grammatically correct, free of errors, and coherent in style, voice, and tone.
● Lead editor for 100+ documents used at Dreamforce 2013 mega-conference attended by more than 11,000 customers.
EDUCATION & SKILLS
BA Economics • Western University • London, Canada
Proficient in several CMS and remote collaboration tools, including Google Workspace, Microsoft Teams, Jira, Confluence, Slack,
and Zoom. Working knowledge of Figma design tool, various AI content creation tools, and The Chicago Manual of Style.
