T R A V I S
V I R G I L
Caldwell, NJ |--
EDUCATION
EXPERIENCE
The College of New Jersey
BS Business Administration
Online Career Classes
freeCodeCamp.org (web development)
Brand strategy and development
Logo design, typography, layout, color theory
Adobe Creative Cloud
08/2017-Present
Points Group
Digital Marketing Specialist
09/2016-07/2017
Communicated changes to remote development team regarding quality
assurance assessments, which resulted in the successful deployment of
numerous databases.
Quality assurance testing, on-site optimization, website hosting and
file transfer, secure socket layer (SSL) installation, client domain management,
email domain configuration, VPN setup for employees, remote/on-site tech
support, and quality assurance testing.
Crafted content strategy and edited HTML/CSS of web content utilizing SEO best
practices.
Led drip campaign development and implementation within SharpSpring CRM
system to garner 60 leads for a client in less than a month.
Produced and published monthly social media content for 25 clients.
Created AdWords campaigns using keyword research and geotargeting to
increase monthly conversions and lower cost per acquisition.
TCNJ Tennis
Social Media Coordinator/Assistant Tennis
08/2015-08/2016
Grew Facebook, Instagram, and Twitter following by an average of 111%.
Introduced the utilization of Hootsuite and TweetDeck to improve scheduling of
social content.
Increased impressions on average from 22 to 1,800 per day on Twitter by
analyzing current web and community trends.
Boosted awareness of events with a 4.6% engagement rate through social posts.
Led 30 athletes in daily practices and matches.
SKILLS
JavaScript
jQuery
Sass
HTML5
CSS3
Bootstrap
Git
WordPress
Illustrator
Photoshop
InDesign
Google Analytics
Google AdWords
Google Search Console
Google My Business
Bing Ads
SEM Rush
Ahrefs
BuzzSumo
Screaming Frog
SharpSpring
Constant Contact
MailChimp
Facebook
Twitter
Sendible
Hootsuite
