Travis D. McCallum
Mobile:-
www.travismccallum.com
PERSONAL BRANDING STATEMENT
Content Creator looking to work on projects. I am a content creator and thought leader with a diverse background in video game journalism, civil engineering in the USAF, media relations through the PR firm Bolt, and social media marketing expertise with the University of North Texas.
SPECIALIZED PROFICIENCY:
SEO, Google Analytics, Hootsuite, Sprout Social, Hubspot, Cision, Wordpress, Workamajig, JIRA, Adobe Premiere, Final Cut Pro, Sony Vegas, Adobe Aftereffects, Microsoft Office, Powerpoint, Excel, Project, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Windows/Mac OS, Wordpress, Wix, YouTube, Twitch, Open Broadcast System (OBS)
EDUCATION
Bachelor of Arts in Theatre, Dec 2014
University of North Texas, Denton, Texas
Completed one year of graduate coursework in journalism ranging from business, advertising, public relations, theory, news and social studies.
EXPERIENCE
Video Editor, April 2018 – June 2018
Media Distribution Services, Plano, Texas
Rebranded 9000+ video trailers for Apartments.com over 3 months increasing web traffic.
Pre / Post edited promotional videos for businesses which included three 1-minute clips, two 15-second advertisements, and b-roll footage for website background.
CEO, January 2018 - Present
Travis McCallum (cF Tempest), Dallas, Texas
Creates content by brainstorming ideas, writing scripts, capturing footage, editing, revising, publishing and promoting across social channels like Medium, Twitter and Instagram.
Combines expertise in traditional journalism and video game culture expanding on new games journalism progression with emphasis on self-improvement, bridging the gap between people and technology.
Reporter / Photographer, August 2016 - August 2017
NT Daily, Denton, Texas
Developed weekly story ideas and met strict deadlines covering topical events on STEM, Arts & Life and the 2016 presidential election.
Interviewed sources over the phone and in person, coordinating with editors on story revisions.
Social Media Strategist, January 2017 – November 2017
UNT Housing, University of North Texas, Denton, Texas
Responsible for strategic development and implementation of social media campaigns including in-depth analysis of important KPIs
Created and curated monthly content calendar including copy using real-time engagement on consumer pain points via social, onsite field research.
Intern, January 2017 – March 2017
Bolt PR, Dallas, Texas
Wrote copy for client blog pages and social media with the help of content calendars, increasing online exposure and establishing them as subject matter experts.
Established working relationships with media outlets to promote clients by making phone calls and email correspondence.
ACTIVITIES
President, Society of Professional Journalists, 2017
Video Editor, North Texas Television Network, 2016
Historian, UNT Gaming and Esports, 2015
