Travis Fleming-
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SUMMARY OF QUALIFICATIONS
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Experience producing written content for websites, blogs, landing pages, sales letters,
brochures, instruction manuals, and various printed marketing materials
Experience managing and creating content for social media accounts, using these
platforms to convey consistent and effective company communications
Very familiar with content management systems, such as Wordpress, to manage websites
and update content.
Knowledge of SEO (previously ranked one of my own sites first on Google for my target
keyword)
Have run many successful Facebook ad campaigns, effectively driving customers to
websites to increase traffic and produce sales
Detail oriented - diligent about reviewing projects to ensure they are error free and meet
my employer’s standards
Able to meet deadlines
EDUCATION
Bachelor of Fine Arts Degree, majoring in Creative Writing, with a minor in History, from the
University of British Columbia.
WORK EXPERIENCE
Island Savings - Marketing Specialist: March 2017 - April 2018
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Helped develop concepts and write copy for ads.
Managed marketing projects, working with designers and printers to ensure that projects
are finished on schedule.
Created content for social media platforms.
Managed all in-branch signage, ensuring everything is on-brand.
Assisted with the marketing and execution of our community and fundraising events.
Oak Bay Marine Group - Social Media & Creative Content Coordinator:
Jan. 2014 - Dec. 2016
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Managed and updated all 12 of OBMG’s websites, regularly adding new content, creating
landing pages for ad campaigns and keeping information up to date.
Managed all of OBMG’s social media accounts (Facebook, Twitter, Instagram and
Google+) and supervised our social media team. Increased both the number followers and
engagement amongst users.
Responsible for writing monthly e-newsletters for all properties.
Ran Facebook and Twitter ad campaigns. Tracked results to ensure campaigns performed
as expected.
Optimized websites to help improve their Google rank.
Coordinated the creation of print advertising, brochures and booklets.
Oak Bay Marine Group - Marketing Coordinator: Apr. 2013 - Jan 2014
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Wrote regular blog posts for both properties.
Managed and created content for the social media accounts of both resorts.
Coordinated marketing for both Painter’s Lodge and April Point Resort & Spa.
Took photos for use on social media and advertising.
Worked with newspapers and radio stations to produce local advertising.
Assisted in day-to-day operation of resorts.
Quality Wholesale - Content Specialist: Feb. 2011 - Sept. 2012
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Wrote content for instruction manuals, brochures, magazine ads and other printed
materials.
Wrote blog posts and collected news from the industry to post on the website.
Researched the company’s products and various indoor gardening techniques to properly
educate customers.
Worked alongside graphic designers to help produce marketing materials.
REFERENCES
Available upon request
