Tran Thi Anh Nhi

Nhi Tran Profile Project Manager --LinkedIn: Nhi Tran I have 4.5 years working experience in Marketing, with diverse skillsets to manage creative, digital campaign & events. Experience wise, I have worked in both global and local, creative and digital agency alike. Timeline Aug 2020 - Present BCM SOLUTIONS, Digital Agency Account Manager • Manage digital, media performance, E-commerce campaign • Pitching campaign: digital, communication, employer branding, E-commerce Apr 2019 - 2020 BATES CHI & PARTNERS VIETNAM, Creative Agency Maintain Nestlé Baby Food Account • Cerelac “It’s all good, MUM!” • Gerber “Anything for Baby” Sep 2018 - 2019 NATULIFE CO. Exclusive Distributor Marketing - Radius Organic Toothpaste 2017 - 2018 THOUGHTFUL MEDIA ADVERTISING • YouTube Multi-Chanel Network • SAPPORO Beer - Summer Campaign 2018 (Lead Agency) Part-time Victoria On Demand English - Online Application 2017 - 2020 Online 1 on 1 English Tutor Part-time T Production - HNH Entertainment 2014 - 2016 Production Coordinator Education Finance & Marketing University, HCM 2013 - 2017 Bachelor Degree in Marketing Skills Strong English Details Observation Multi-tasking Manage Customer Expectation Project management High Standards for Works Hobby Traveling, cooking, trekking, skincare, healthcare Projects and Work BCM Solutions PRODUCTS & CLIENTS Aug 2020 - Present - A Vietnamese beer brand (Campaign budget over 5 bil/ season) - Ricola: Natural Herb Candy from Swiss, distributed by An Nam - Real estate (luxury villas - 10 bil/ villa) - Kingdom mooncake, KIDO Group - Pitching: banking, entertainment services, distribution app. Key Responsibility: Manage on-going campaigns, including: - Campaign KPI & timelines - Overall project P&L and optimize cost - Internal team: media, creative to produce social content - Working with KOLs, influencers, suppliers - Training Account Executives to deliver daily tasks Manage pitching projects to approach potential clients & consult accordingly ACHIEVEMENT at BCM Solutions - Opportunity to work with diverse clients, both local & internal company - Able to manage different kinds of Marketing campaign: digital, media, E-com - Able to manage & guild execution staffs (freshers) - Maintain good relationships between clients - agency professionally - Upgrade thinking about growing agency business & employee management Bates CHI GERBER - Baby snack - Nestlé Vietnam Apr 2019 - 2020 - Campaign Strategy & Brand Asset Development - TVC & KV Production Management - Library Shooting Management - Brand Image source - Webpage/ website development - Production house Management and Campaign Reporting - In charge of all paper works Apr 2019 - 2020 Ceralac - Baby Food - Nestlé Vietnam - Manage campaign execution - Work with others Agency: Media, PR, Influencer & Social Listening - Conduct Market Research - Campaign Reporting ACHIEVEMENT at Bates CHI - Professional working process with internal team including: planners, art director, designers, copy writers - Able to manage and work well with external stakeholders: clients, partner agency, suppliers - Able to manage ATL campaign for international brands, localize communication strategy for Vietnamese market - Understanding about baby snack products (6 month-old baby and above) - Understanding about high standard for creative works Click me NATULIFE RADIUS - US Organic Toothpaste & Tooth Brush May - Oct, 2018 - Conduct market research to define target audience & customer insights - Analyze organic product trends in Vietnam and competitors - Localize branding content for Vietnamese market - Build content for website, product information & Facebook channel - Support customer service process, Sales - E-commerce operation process (Tiki, Shopee, Lazada) - Manage and follow up Facebook Ad Performance: create ads, keep track & update performance ACHIEVEMENT at Natulife - Knowledge on organic products & demand of Vietnamese people. - Knowledge on how to take care of baby tooth since 6 month-old and above - Understand media campaign optimize for branding objective - Understand the customer service process for selling products online (website/ ecommerce site: Tiki, Shopee, Lazada) - Understand logistic process for online selling: delivering packaging, delivering suppliers THOUGHTFUL YOUTUBE MULTI CHANNEL NETWORK 2017 - 2018 - Consulting brands & local business with KOL/ Influencer Campaign. - Support in production for Bar Stories - Dustin On The Go Channel (2 episodes) SAPPORO BEER - SUMMER CAMPAIGN 2018 - Digital Summer Campaign (AWO content, online contest) - key PIC - Mystery Reward at Super Markets (HCMC & Ha Noi) - Key PIC - Brand Activation at key outlets T PRODUCTION YOUTUBE MULTI CHANNEL NETWORK 2014 - 2016 - GALA Nhac Viet (no.05 - 09) - Ho Ngoc Ha Viet Nam Tour 2015 (Da Nang & HCMC) - Ho Ngoc Ha Fan Meeting 2015 (lead of production) - Short Movie (Tet Doan Vien - Vi cua tinh than 2015) - Sponsored by Neptune - Music Videos (Ho Ngoc Ha, Son Ngoc Minh) - Viet Nam Top Hits 2016 - Yeah1! 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