UNIC
L
A
OR
T
I
IG
CHARTERED PUBLIC
RELATIONS
PRACTITIONER
(LICENSED, PRISA
MEMBER NO. 49780)
N
D
Tracy
Margetts
_______ A B O U T M E
With a flair for creativity and individualism, I am honest, loyal, self-motivated, and result-orientated with
a wicked sense of humour. I am a qualified C.P.R.P Chartered Public Relations Practitioner a Bachelor’s in Public Relations, Media, and Communication Science (through PRISA). I
enjoy balance in creativity and science. I am energetic, competitive and exude confidence with a
touch of humility and empathy. I believe in positivity and happiness while I work, especially in a
creative environment.
I was interviewed by 2 incredible agencies, 1 of which is an international UK Award winning SEO
Agency; have a look at my interviews:
Successful Woman In Marketing 2021: https://bit.ly/SWIM2020_TracyMargetts
Pearl Lemon Leads Award Winning UK SEO Agency Interview: https://bit.ly/PLL2021_TracyMargetts
______ A P P S I USE
Website: WordPress, Wix (most proficient with WordPress), basic HTML, basic CSS
Google: Google Ads, Search Console, Analytics, Google Merchant Centre, Business Manager/Maps,
Google Ads, YouTube
E-mail Marketing: MailChimp/Kit
eComm: WooCommerce
Design: Gimp, Canva Pro
Automation: Kit, Zapier
Reporting: SproutSocial, Google Analytics, etc
Paid Ads: Google Ads, Bing, Meta, LinkedIn, YouTube
Social Ads & Content: Facebook, Instagram, LinkedIn, YouTube, TikTok, X
Other: ClickCease, Slack, Trello, Buffer, Loomly
Check out my website: www.iheartdigital.co.za.
I also specialise in the following:
> Digital Marketing (Google Ads, Meta, LinkedIn etc)
> Social Media Content & Paid Ads
> WordPress Website building, UX/UI, Copywriting, SEO, WooCommerce (Retail)
> Google Merchant Centre (Retail, Google Free Listings)
> Google Maps/Google Business Manager
> YouTube Channel content marketing (via Google Ads)
> Graphic and Video design
> Public Relations, Branding, Strategy and more...
_______E D U C AT I O N
1) Degree: PR, Communications & Media Management [Chartered Public Relations Practitioner –
PRISA 2017] >> Bachelor’s Degree Equivalent NQF 7 <<
2) Higher Diploma: PR, Communications & Media Management – PRISA 2006
Subjects:
Communication Science 3 / Media Studies (writing for Media) 3
Public Relations 3 / Business Studies Principles of Management
Industrial Relations / Law for Public Relations and Media
Financial Accounting / Marketing
Word Processing & Basic Web Design English
Professional Office Assistant Course: Working World Berea, Durban
Subjects:
Microsoft PowerPoint / Microsoft Access
Microsoft Word / Receptionist Telephone Skills
Office Administration / Internet & E-mail
Typing Speed: 85 wpm+
Matriculated with Exemption from Northlands Girls’ High School, Durban, 2002
(University Entrance Certificate / High School Diploma)
Subjects:
English / Afrikaans / Biology / History / Drama / Compu-typing/Computer Studies
______ E X P E R I E N C E
Below is a list of brands of which I have successfully achieved results in the Digital Sphere, my
skills include Website/Mobile-friendly site design & Maintenance, Google Ads, SEO and Social
Media Marketing & Advertising and Digital Brand Image Management, Branding, Video Ads
(create/publish/boost) for both Facebook & Instagram, MailChimp & ConvertKit Mailers &
Automation as well as Public Relations, Advertising, Brand Building, Copywriting, Blogging,
etc.
-> I designed & manage these WordPress Websites:
www.thetyremall.co.za
www.erongo-offshoresafety.com
www.laerskoolbaanbreker.co.za
www.swisshotelschool.co.za
https://afmwelfare.org.za/
https://ohlalaeducation.com
www.kuphelatransport.co.za
www.industricor.co.za
www.joburgbolt.co.za (launching Janaury 2025)
Social Media and/or Google Ads: The Swiss Hotel School SA, The Tyre Mall, Hi-Q Edenvale,
Supa Quick, BestDrive, Dunlop Zone, Bridgestone Australia, Erongo Offshore Safety
Conference (Namibia), SAMRRA, we help with Century Properties & Houss, Joburg Bolt.
In 2013 I helped to launch -> www.openviewhd.co.za ‘OVHD’ (Social Media Management &
Content Creation), www.randzy.co.za, www.flourysh.com - (permanently closed) a digital
media marketing Agency I sub-contracted to for 5 years, www.mongena.co.za,
www.rhinoslabs.co.za, Destiny Exclusive Hotel & Ekurhuleni Conference Centre, Destiny Hotel
Health & Wellness Spa, Destiny Country Lodge, Eagles Valley (Kuiper’s Group), Big Sky
Supplies, Zambezi Grace, The Fabric Warehouse, Sugar Shoes, 96 on Fourth, Special Industrial
Supplies, Nylon Tubes & Coils, Take You There, Floor Tech, The Back Office Online. Africa Sun
Oil (SunPick), www.africasunoil.com, Meiji, Marburg Sweets, Coo-ee, Home Emporium,
Fashion Fusion, Optima Holidays & Optima Breaks.
______ A C H I E V E M E N T S
Provincial Colours: Music / Singing / Performing KZN Youth Choir: 2000 – 2003
‘P.A.C.E’: Certificate awarded by ‘Performing Arts Center of Education’ 2002
Authentic Belly Dancing: 2004 – 2008, Grade 2 level obtained
Customer Care Consultant: Trained in Durban as a CCC in 2009
Degree PRISA NQF 7 – 2017 (Bump-up in credentials). Registered as a Practitioner through
PRISA.
DigiDay Research Panelist: 2020 Ongoing
Successful Woman In Marketing 2021: - https://bit.ly/SWIM2020_TracyMargetts
Pearl Lemon Leads Award Winning UK SEO Agency Interview:
https://bit.ly/PLL2021_TracyMargetts
_____ WORK EXPERIENCE / FREELANCE WORK
2017 – 2021 Self-employed Contractor/Freelancer @ my own brand ‘I HEART DIGITAL’,
www.iheartdigital.co.za. Offering an all-inclusive end-to-end digital media, brand
management and marketing services. Including Video Ad creation, content creation for
social pages, strategy, website design in WordPress, social pages management, Google
Ads, Responsive mailers, Branding, Digital Brand Management, copywriting, SEO, constant
research on all platforms to keep up-to-date (which takes up a large portion of my time) as
well as the below breakdown.
2014 – 2018 Contractor/Freelancer at various agencies: www.flourysh.com: Social Media
Management, Facebook, Instagram, Twitter, LinkedIn, Google Maps Setup, Sales &
Account Management, Graphic Design / DTP for Social Media, Content Creation, Creative
and Strategy for Digital Ad Campaigns, Management and Execution of Digital Campaigns,
Monthly Reports, Budget, Research, Website Content Creation, SEO keywords for Blog
Articles, Blogging, Photography, Live Event Photography and Coverage / Crosspromotional Marketing on Social Media Platforms e.g. Facebook, Instagram, Twitter, as
well as Public Relations advice on best practices for Digital Accounts’ Online presence,
Online Image & Brand Management as well as CRM best practices for Brands on various
Social Media Platforms, creating and running educational workshops, lecturing Digital
Brand Management at PRISA/PROVOX, lecturing Digital Brand Management for Hospitality
at The Swiss Hotel School SA. Website platforms: WordPress, Joomla, Drupal, Wix.
2012 – 2014 Freelancer: Social Media Manager, I launched the OVHD brand
(www.openview.co.za), an eTV sister company, & SEO (Search Engine Optimization),
Keyword research & monitoring, identifying website & SEO constraints, Meta Tag (Title,
Description, Keywords, H1, H2, page content). I am a Social Media Manager, Web, and
Article content writer (including keyword
optimization), I am also a Blog designer & Content Copywriter, I do basic graphic design
(using Gimp) for Marketing Ad Campaigns for Social Media, Link Building, researching
industry specifics & keeping up with the ever-changing trends. My Social Media Platform
experience includes but is not limited to Facebook, Twitter, Pinterest, Linked In, other
platforms used to help visibility are Google Maps, WordPress, Blogger and Joomla
(Website design & maintenance). I also have experience in using Hootsuite a Social Media
Managing Platform (fantastic for after hour and weekend updates). I am solely responsible
for creating and managing Marketing Campaigns to gain new ‘Likes’ on Facebook &
engaging daily with regular ‘Fans’ creating a lasting relationship with potential and current
customers.
05/2011 – 04/2012 Account Exec, Advertising & Marketing through-the-line Agency, Nocturnal
Design Studio | Freelance SEO & Online Marketing Specialist
Duties: Project management, account management, sourcing new clients, artistic direction
(design & photography sessions), briefing studio on new clients and managing the studio
alongside the Project Coordinator. Bringing in Social Media Marketing & (SEO) for existing
websites.
02/2010 – 2012 SEO Specialist & Sales (Online Marketing) Orange Worx Online, Search Fusion
(Freelance)
Duties: Quotes and advice for Email Marketing, SEO (Search Engine Optimization) concepts and
implementation as well as management of the campaign, Sales for Web design, SEO, Branding,
Hosting, Google AdWords Campaigns.
04/2009 – 01/2010 Freelance Joomla Website Design & Maintenance / Marketing & SEO –
ZenWeb Designs (my initiative).
I offered marketing as well as web design and website maintenance, editing content, optimizing
site navigation as well as consulting.
03/2008 – 03/2009 Webmaster & Basic SEO Implementation, Brilliantweb – Client: H.E.A.R.D –
HIV/AIDS Research N.G.O: www.heard.org.za
Duties: Training in IT (i.e. building the HEARD site using Joomla!), updating the content of the
clients’ website.
CONTACT INFO & PORTFOLIO
1. [LINKEDIN PROFILE] www.linkedin.com/in/tracy-margetts
2. [PORTFOLIO] https://www.iheartdigital.co.za/portfolio/
3. [FACEBOOK] www.facebook.com/iheartdigital
4. [WEBSITE] www.iheartdigital.co.za
5. [E-MAIL ADDRESS]-6. [MOBILE & WHATSAPP] -
______ P E R S O N A L I N F O R M A T I O N
Address:
67 Juweel Street, Unit 227, Fourways, JHB.
I.D:-
Cell:
-
Email:-Languages:
English 1st Language, Afrikaans 2nd Language
Nationality:
South African, Johannesburg
Status:
Not Married
Dependents:
None (just a cat and a dog)
Availability:
Dependent on requirements
Driver’s License: Yes & reliable car
Hardware:
Apple MacBook Pro, M3 Pro Chip, S23 Ultra Mobile Phone
