Contact-
Tracy Keogh
www.linkedin.com/in/tracy-keogh
(LinkedIn)
CEO & Founder at Content Marketing Experts. Premium Copywriter
and Content Marketer. Medical. Health. Legal. Finance.
Melbourne, Australia
Top Skills
Summary
SEO Copywriting
Google Adwords
Copywriting
Languages
English
Certifications
Content Marketing
Business Administration 111
Information Technology 111
Honors-Awards
Victorian State Award - ANZ
Salesperson
A journalist, professional copywriter, mentor and content marketer for
over 20 years, I have created persuasive and conversion orientated
copy for a selection of Europe' largest health and medical brands
alongside some of Australia's largest retailers, B2B and B2C
companies. Two parts creative and one part mentor, team leader
and networking ninja, I've recruited and nurtured an exceptional
team of content marketers in my role as Head of Content and
Culture at Adaptify, From Inbound Marketing, to Conversion Rate
Optimisation and Search Engine Optimisation best practices, I offer
an extensive knowledge base to clients seeking premium copy that
engages, educates and converts. Specialising in medical, dental,
financial, legal and e-Commerce brand and product content, if you
are looking for copy that is more persuasive than the pitch, please
contact me at https://www.contentmarketingexperts.com.au/
Ulster Bank Employee Initiative
Award - Promoting Small Business
Publications
Blogger and content producer
Experience
Content Marketing Experts
CEO & Founder
February 2016 - Present
Melbourne, Australia
Positioning your business digital-first empowers you to cut through the clutter
that burdens many a business. Premium content creation and strategy allows
you to become agile, infinitely scalable, profitable even!
Let’s collaborate. Allow me to tell your story.
From marketing funnel content to solutions that drive lead acquisition,
engagement, education and conversion. From content marketing campaigns
that attract, engage and shorten the sales cycle to thought leadership.
Leverage my expertise to identify and develop content that reaches and
engages your most relevant audience.
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With over 20+ years of high-end copywriting and content creation for small
to large enterprises across Europe and Australia, I will identify strategy gaps
between the strategy you are executing and the strategy you need.
Adaptify Digital
Premium Content Marketing Consultant
March 2016 - Present
Melbourne, Australia
Un-Making a Murderer
Copy Editor
November 2016 - January 2017 (3 months)
Acted as copy editor for the international release of prolific UK author and
prison right's activist Shaun Attwood's damning expose - 'Un-Making a
Murderer'.
Atlasbaby.com
Web Content Producer
January 2016 - April 2016 (4 months)
Europe
Repurposing content for new website aimed at the new parent demographic
launching throughout Europe, based in Dublin.
Babysafety.ie
Web Content Producer, Blogger
June 2015 - April 2016 (11 months)
Dublin
Creation of original content and blogging
Fertilitystore.ie
Web Content Producer, Blogger
November 2014 - April 2016 (1 year 6 months)
Dublin
Blogger and product content producer
InHealth.ie
Blogger and content producer
August 2014 - April 2016 (1 year 9 months)
Dublin
Blogger and content producer
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Beautyfeatures.ie
Web Content Producer
March 2013 - April 2016 (3 years 2 months)
Dublin
Blogger and content and brand producer
Balance Internet
Freelance Blogger
March 2016 - March 2016 (1 month)
Completed 32 blogs on the Magento 2.0 Platform
Exa Digital Solutions
Content Writer
October 2015 - February 2016 (5 months)
Melbourne, Australia
SEO friendly copywriting for websites and content marketing strategy
Dpharmacy
Product content producer
March 2015 - December 2015 (10 months)
Dublin
Creating original content for over 7000 retail products
APSO - Irish Department of Foreign Affairs
Public Relations/Recruitment/ Administrator
January 1993 - August 2000 (7 years 8 months)
Dublin
An administrator who worked within the Personnel, Recruitment and Public
Relations Divisions. An extremely varied and challenging position I learnt
all aspects of exceptional administrative skills and worked closely with the
CEO as the graphic designer and organizer of presentation material. A
career highlight to date was assisting in the co-ordination of Irish consultants
and volunteers in response to the Rwandan crisis. Dealt with both Irish and
international dignitaries and achieved a great deal of personal satisfaction
through dealing with international project offices and NGO's
Education
Deakin University
Banking, Corporate, Finance, and Securities Law · (2004 - 2005)
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Irish Academy of Public Relations
Journalism
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