Tracy Harmon

Tracy Harmon, Csp. Talent Acquisition Manager E - - e Alabama SUMMARY I've demonstrated a consistent history of attracting top talent and cultivating an appealing employer brand through my work performance. With a Google certification as a digital marketing specialist under my belt, I stand out in employing cutting-edge techniques to attract the most exceptional candidates. Whether your goal is to enhance your recruitment initiatives or elevate your employer brand, I hold the proficiency and insight to guide your organization to triumph. As a recent addition to your team, I not only will offer expertise in talent acquisition but also bring a friendly and positive attitude that resonates effectively with both colleagues and clients. My unwavering commitment to finding the right qualified candidates ensures that I use unique maneuvers to creative storytelling that in turn, skyrockets talent attraction. EXPERIENCE 06/2021 - 08/2023 Talent Acquisition Manager Mainstreet/Kid's Street Urgent Care Franchise • • • • • • • 06/2017 - 06/2021 Within my first 90 days, achieved a 30% increase in total staff by spearheading successful and comprehensive employer branding initiatives with a strong focus on diversity and inclusion. Led efforts to bring our employer brand to life through high-quality, authentic storytelling, including the selection of employees to showcase, creation of interview questions, conducting employee interviews, and crafting and publishing stories. Wrote in our employer brand voice across our digital ecosystem, encompassing our career site, employee stories, social media posts, email marketing campaigns, internal/employee-facing programs and communications, and more. Created content (including graphics, GIFs, and videos) in Canva for employer brand and position-specific marketing campaigns. Designed, managed, and executed recruitment marketing campaigns across various platforms, supporting multiple business functions and operating across multiple geographies. Fostered brand ambassadors across the organization, empowering recruiters, leaders, and employees to generate and share authentic content that aligned with the employer brand. Demonstrated creativity with a keen eye for design, showcasing experience in graphics creation using Canva while exhibiting impeccable writing skills with a strong ability to share compelling stories. Talent Acquisition Manager - Remote EN Engineering • • • • • • Designed and executed end-to-end recruitment processes, policies, and procedures tailored to the needs of large clients, including California's major utility provider, PG&E Developed and implemented a successful global digital employer branding strategy, resulting in increased visibility across multiple platforms and an improved brand reputation Identified growth opportunities for the employment brand, aligning with recruiting engagement efforts and event calendars to maximize brand development Leveraged strong communication skills to create engaging and informative recruitment materials, including job descriptions, company profiles, and employee testimonials Created first talent marketing, on-boarding, training & development programs to attract and retain talent (increased employee retention by 160%+) Completed over 100 radio sites acquisition and construction in a year EXPERIENCE 05/2015 - 06/2017 Selling Branch Manager - Montgomery,AL Elwood Staffing • • • • • • • 08/2005 - 05/2015 Successfully managed and led a top-ranked staffing agency with a team of 15+ employees, consistently achieving or surpassing branch goals for revenue and profitability Developed and implemented talent analytics and reporting strategies to optimize recruitment and retention efforts, resulting in a 25% increase in employee satisfaction and a 15% decrease in turnover rate Spearheaded diversity and inclusion initiatives to ensure that all candidates felt valued and respected throughout the recruitment process, resulting in higher retention rates and more diverse candidates Crafted impactful written and visual content for various multimedia channels, including email campaigns, digital platforms, social media, and print/editorial materials, aligning with brand standards. Notably, contributed to successful campaigns for automotive manufacturers Streamlined branch operations by implementing new systems for candidate onboarding, scheduling, budgeting, and payroll, leading to a 30% increase in productivity and efficiency Created effective online and static recruiting advertising campaigns, resulting in a 65% increase in staffing levels and successfully building brand awareness Maintained excellent customer service and nurtured long-term partnerships with a diverse portfolio of clients, leading to a 20% increase in revenue and a 15% decrease in client turnover rate Recruitment & Branding Coordinator - Montgomery,AL AIDT, Alabama Department of Commerce • • • • • • • Devised and executed effective employer brand strategies using adobe creative suite to attract top talent to manufacturing communities via billboards, online, social media, live events, and email marketing campaigns Increased applications by 20% from a diverse range of technical candidates for leading automotive manufacturers such as Mercedes, Hyundai, and Honda Demonstrated proficiency in Candidate Relationship Management tools, employing advanced knowledge of Search Engine Marketing (SEM) to execute effective digital marketing campaigns Collaborated cross-functionally to maintain brand voice consistency while meeting business needs across departments. Played a pivotal role in brand consistency for companies like Hyundai and Toyota Provided active support for Talent Acquisition applicant tracking technology and interfaced with Employer Branding & Marketing Technology, contributing to the effectiveness of strategies for automotive manufacturers such as Honda and Mercedes. Designed recruitment advertisements and branding for print and online publications, resulting in a 25% increase in candidate response rates, and successful conversion of passive job seekers into active candidates Utilized Yello (CRM), LinkedIn, Instagram, and other recruiting tools to enhance the online presence of renowned automotive manufacturers like Mercedes and Mazda, ensuring an integrated approach to talent attraction PROFESSIONAL DEVELOPMENT & LEARNING 2023 Feb, Google Digital Marketing Professional Career Certificate Google 2019 May, Certified Staffing Professional, CSP. American Staffing Association 2023 Dec, Bachelors of Science Auburn University at Montgomery TOOLS & PLATFORMS Canva Workday Adobe Creative Suite Hootsuite, Buffer, Sprout Talent Attraction Data Analytics Slack Google Analytics, Tableau Zoom, Microsoft Teams, HireVue WordPress Microsoft Employer Branding Glassdoor, Indeed, LinkedIn Talent Acquisition Recruiting Email Marketing Teams Hiring