Tracy C. Harmon, CSP.
Recruitment Marketing & Employer Branding Professional
Address Montgomery, Al 36117
LinkedIn linkedin.com/tracycharmon
Phone -
E-mail-
Dynamic Recruitment Marketing Professional offering an 18-year progressive career across diverse industries. Proven history
of designing and implementing recruitment marketing and branding initiatives for manufacturing companies up to 5000
employees. Insightful and creative with strengths in partnering with cross-functional business executives to strategize
branding and hiring solutions. Known for identifying improvement opportunities and spearheading projects to drive
effectiveness. Recruitment Marketing Coordinator to the automotive industry, and other regional manufacturers and makers
of related goods such as, EV batteries for Mercedes Benz produced in rural Alabama.
Skills
Strategic Marketing SEO HTML
Recruitment Marketing
Market Research
Candidate tracking
Branding
Project Management
Marketing and advertising
Digital marketing
Strategic planning
Work History
Jan 2021 Jan 2022
Talent Acquisition Manager
Rural Health Care Inc., Birmingham, AL
Completed talent acquisition and management for 400+ internal and external placements
Implemented talent branding initiatives from concept to completion using various media, with
focus on digital (LinkedIn, Instagram, YouTube, Glassdoor, etc.)
Managed ad campaign strategy and execution, evaluated metrics, and reported on campaign
results. Established consistent language and methodology for talent discussions, development,
and succession
Partnered with HR and TA teams to align recruitment marketing plan with monthly/quarterly
hiring plans
Cooperated with company leaders in change management and talent solutions to gain
competitive edge in job market
Built relationships with employer alliances, professional communities, higher education entities,
and influencers to promote employer brand
Educated internal employees on recruitment marketing and hiring demands
Identified and created recruitment and administrative performance metrics and data to analyze
trends, drive change, and assess progress
Jan 2017 Jan 2021
Talent & Branding Manager
EN Engineering, San Francisco, CA
Developed and executed global recruitment and branding strategy to align with current and
future needs and direction
Led sourcing, workforce planning, competitive intelligence, branding, & social media efforts for
large clients
Reduced time-to-hire to 17 days on average down from 30 days average while keeping 93%
retention rate at PG&E in San Francisco
Transformed employee referral program - increasing employee referrals by 2x
Established fresh relationships as partner employer to secondary education institutions
globally
Worked remotely with more than 75 hiring managers to collaborate and communicate recruiting
needs and share data of analyzed recruiting metrics
Cooperated with company leaders in change management and talent solutions to gain
competitive edge in job market
Jan 2015 Jan 2017
Selling Branch Manager
Elwood Staffing, Montgomery, Alabama
Managed branch employees which included all related duties such as hiring, training, schedule
setting, and personal development
Developed new business; provided superior level of customer relations and promoted sales and
service culture through coaching, guidance and staff motivation
Implemented structured recruiting advertising campaigns to increase hiring levels by over 35%
in less than three months
Recognized as National Branch Manager TOP 10% Achiever in 2016 and 2017
Achieved established KPI for branch, and individual performance through teamwork and focus
on customers
Jan 2005 Jan 2015
Recruitment Marketing Coordinator
AIDT, Alabama Workforce Development, Montgomery, Alabama
As new industries (mostly manufacturers) located in Alabama, I created and implemented
effective go-to-market recruitment strategies for attracting top production and maintenance
candidates in mostly rural or small towns, through partnering with community organizations,
digital campaigns, social media, events, e-mail, and other innovative techniques that would
attract diverse range of candidates
Successfully led and supported recruitment marketing that created employer branding
awareness and attracted thousands of applicants from rural areas for production and
maintenance jobs at Mercedes Benz, Honda, Airbus, Boeing, & more
Worked passionately alongside upcoming manufacturing plants to identify their target
candidate population & design the recruitment marketing plan that would draw the biggest
response from skilled, local workers
Built long-term relationships with community employer alliances, professional communities,
higher education entities, and influencers to help promote manufacturer's employer brands
Educated plant employees, including executives, on importance of recruitment marketing, and
spread awareness of any hiring and branding challenges to departments
Built and designed hiring sites sharing talent messaging (e.g., MBUSI.com/careers, assist with
internal brand ambassador programs, made suggestions for manufacturer's sites and helped to
develop toolkits used on intranet sites
Owned consistency in talent and branding messaging while using dynamic and multi-channel
approaches, also identifying unique, community specific channels to leverage
Increased average number of trainees to 100+ per training class with marketing techniques
through use of social media, paid media such as regional billboard campaigns, posters, magazine
ads, press releases
